This year’s National Football League (NFL) Draft featured more than just the best athletes hoping for a shot at superstardom. Thanks to Sporticulture, a division of Fabrique Innovations, it also featured NFL-themed plants on location at the draft, held in Chicago on April 28.
Sporticulture’s NFL plants were used as centerpieces in VIP areas and at other NFL venues in Chicago. Additionally, the Baltimore Ravens Flock Festival featured Ravens’ team color combinations on April 30.
Tom DeLuca, COO of Fabrique Innovations, sees building interest in sports-licensed plant packaging.
“Over the last several months, we have been exhibiting at trade shows that feature traditional sports-licensed products. The entire Sporticulture lawn and garden product line has drawn attention, but the team flowers have been the big draw,” DeLuca says.
“Being included as part of the Draft Day events shows that the NFL sees gardening as a good fit with their marketing themes of family, fun, and fandom. We are looking forward to working with the league on ways to blend our team lifestyle products into the fabric of their marketing and advertising programs.”