Van Belle Nursery, which grows more than 400 varieties of plants on 100 acres in the Fraser Valley region of British Columbia, Canada, has announced that its newly redesigned website is now live. VanBelle.com, developed in-house by Van Belle’s marketing team, features a modern look and feel, responsive design for access on any device, and a greater focus on sharing its message to current and prospective partners.
“Our story is about delivering our promise of ‘Best Plants, Best Service, Best Shipping Experience’ through our fun, hard-working team members, continuing innovation, and the quality products for which we’re known,” says Kevin Cramer, Marketing Manager at Van Belle Nursery. “With this new site, someone without knowledge of Van Belle can quickly understand who we are and what we can provide for their nursery or retail operation.”
With green industry customers searching for differentiation today, Van Belle’s new site focuses on how it can be useful and relevant to customers.
“Marketing support, such as customizable tags and high-resolution plant photography, are examples of value-added benefits we hope our customers tap into,” says Van Belle’s in-house designer, Rebecca Gebeshuber.
“We’re always aiming to make it visually engaging, while giving site visitors a reason to keep coming back because it helps them achieve their own goals.”