December 2013

In This Issue

Plant Breeder Troy Thorup: If Consumers’ Needs Aren’t Met, They Won’t Buy

Troy Thorup breeds various seed and vegetative annual bedding plants for PanAmerican Seed. He has been a breeder for 13 years and holds a Ph.D. in plant genetics and breeding GG: What crops do you feel will be relevant and important over the next 30 years? Thorup: Anything that can balance the combination of beautiful and hard to kill. GG: Will the fervor for all new varieties continue in the industry? Will breeders begin to focus on filling consumers’ needs? Thorup: In my breeding, I don’t view these two things as separate issues. My goal in creating new varieties is largely driven to fulfill consumers’ needs. At the end of the day, if the consumers’ needs aren’t met, they will not buy the product. GG: How will breeders address needs to reduce chemicals by increasing crop resistance to pests and diseases? Thorup: This is a tough question to answer concisely […]

A Day In The Life Of A Grower: 2020

At the current rate of technological advancement and the drive to automate business processes to improve efficiencies, there are sure to be many changes for greenhouse growers in the next few years.

The Future Of Greenhouse Structures

We’re not predicting the end of the Quonset or big gutter-connect ranges. We do, however, believe you will see a dramatic change in the ways some traditional structures work, where greenhouses are built, or even what is considered a “greenhouse” in the future.

Today’s Breeders On Tomorrow’s Plants

One of the future challenges is the continuing need for new and improved crops for the consumer. Make no mistake about it, new crops — and new breeders — are the lifeblood of this industry.

Latest Stories
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April 25, 2018

What the APHIS Plant Import Rules Restructuring Means f…

The federal regulation covers imports of live plants and pretty much any type of plant propagative material.

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April 25, 2018

Armitage Scholar’s Final Thoughts on the People a…

"This trip solidified my desire to breed plants. Every time I was able to have a discussion about plant traits, genetics, and germplasm, I felt a thrill of excitement."

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Mucci-Farms

April 24, 2018

Mucci Farms Completes First Phase of its New Ohio Tomat…

The new facility, the company’s first expansion outside of Canada, encompasses 24 acres, with harvest set to begin in May.

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Gomphrena Truffula Pink (Proven Winners)

April 24, 2018

Armitage Talks Favorites From Danziger and Proven Winne…

From annuals that look like they came out of a Dr. Seuss book to breeding marvels in perennials and shrubs, the visits to Danziger and Proven Winners at California Spring Trials were exciting, to be sure. Here are some of Dr. A's favorites.

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April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant …

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

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April 24, 2018

Proven Winners Reveals Marketing Efforts for 2018-2019 …

For the first time, the brand has generated one billion consumer impressions, and plans to keep that momentum going with a number of ambitious programs.

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April 24, 2018

California Spring Trials 2018: New Plant Intros from Pr…

Check out the newest 2018 plant introductions from Proven Winners and Danziger.

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Laura Drotleff

April 23, 2018

Opinion: Why the Floriculture Industry Must Be Willing …

There is potential for our industry to provide talking points for growers to promote sustainable production efforts. It’s not exactly bragging — it’s simply and humbly speaking the truth.

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April 23, 2018

Griffin Hosting Cannabis Growers Workshop in May

The half-day program in Colorado will focus on several aspects of crop fertility and nutrition delivery strategies.

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April 22, 2018

New LED Toplighting System From Philips is Optimized fo…

Available for European rose growers, the GreenPower LED system features a light spectrum designed for cut rose cultivation, leading to bigger buds and heavier stems.

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Bloomify Rose lantana cultivar

April 21, 2018

How Researchers are Building Better Lantana Plants

Genetic sterilization being used to help keep these prolific perennials in place.

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AFE-Flower-Marketing-Videos

April 20, 2018

Your Weekly Chance to Market the Positive Vibes That Fl…

Each week between now and the end of the year, American Floral Endowment will post a new video promoting flowers.

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April 20, 2018

California Dreaming Takes on a Whole New Meaning at CAS…

At California Spring Trials 2018, the Greenhouse Grower team witnessed the revitalization of a company, plus some awesome merchandising displays, and efforts toward automation.

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April 19, 2018

California Spring Trials 2018: New Intros from Syngenta…

Check out the newest 2018 plant introductions from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Nir Nursery, Bailey Nurseries, and Sunset Western/Southern Living Plants.

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April 19, 2018

CAST 2018: Dr. A’s Favorites From Syngenta Flowers, Bai…

From an exciting perennial to a new white begonia, Allan Armitage says these showstoppers deserve recognition.

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GG-and-Benary-Team

April 19, 2018

Spring Trials Rookie Inspired by Connections

The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.

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Benary 2018

April 18, 2018

At CAST 2018, Sakata Captures Consumer Attention Spans,…

More than halfway through the California Spring Trials, the Greenhouse Grower team had a busy but fantastic day seeing dozens of our friends at American Takii and Benary, and spending time talking about the industry's past and its bright future.

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April 18, 2018

California Spring Trials 2018: New Varieties to Watch F…

Check out the newest 2018 plant introductions from American Takii, Hilverdakooijj, Hem Genetics, Thompson & Morgan, Sakata Ornamentals, and Ernst Benary of America.

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