January 2014

GG January 2014 cover

In This Issue

Growers Project Growth In 2014

Two things were clear from the results of Greenhouse Grower’s 2014 State Of The Industry Survey: Growers are aware of the potential problems facing the industry and their businesses. And based on their plans for the upcoming year, they’re prepared to overcome those issues.

Optimism And Action Are The Takeaways From Greenhouse Grower’s State Of The Industry

The responses to Greenhouse Grower’s annual State Of The Industry survey are always an interesting read. The survey has a mix of questions that help us dig in and get a feel for your business plans for the coming year, as well as a clearer view of your biggest concerns and the opportunities you hope to realize in the new year. The result is an interesting mix of optimism and frustration. If you review different sections of the survey individually, you might get the wrong impression of what’s happening out there. Read the questions related to grower concerns and you’re liable to think the end is near — or already here. The stress and strain of the last few years is clearly showing in some of this year’s individual responses about the daily pressures on you and your business. And that’s completely understandable. Take a look at the ranking of […]

Growers Invest In Consumer Education And Retailer Relationships

Greenhouse Grower’s State Of The Industry survey goes beyond the numbers to find out what growers are doing to support the GROW Initiative by helping consumers be more successful, understanding and work with their own customers better, and investing in our industry.

Sellable Benefits Of Community Gardens

Community and urban gardens are increasingly popular throughout the country and are a great way to cultivate new customers and invest in the industry. By coordinating or supporting these projects, growers and retailers are connecting more deeply with their communities and introducing gardening to a new audience that previously may not have had the space, resources, knowledge or even interest to grow something of their own. According to the 2011-2012 Community Gardening Organization Survey, conducted by the American Community Gardening Association and Rutgers University, participants in community gardens identified the following benefits they received. This list is a great tool for building interest with today’s greener, more urban, more local-focused consumers: Source: Community Gardening Organization Survey 2011-2012, conducted by the American Community Gardening Association and Rutgers University.  

Growing For The New Green Revolution

Green building and urban and small-space gardening are on the rise. Find out why the new green revolution is changing the city landscape and what the floriculture industry needs to do to supply this demand.

Marketing And Plant Quality Go Hand-In-Hand

Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines — including marketing — is necessary to grow and prosper.

2014 Outlook: Potholes In The Road Ahead

Three major policy challenges are converging in January that will set the stage for the economy early into 2014: budget, Obamacare and the debt ceiling. It’s the ultimate three-ring circus.

New Fertilizers For 2014

New fertilizer products not only deliver optimum nutrition, they also provide for easier application and increased efficiency. Check out these new products to help your operation produce a healthy crop in 2014. Click through on the pages below.

Scholarship Supports Ph.D. Graduate’s Research

The inaugural Richard T. Meister Scholarship was awarded to Jared Barnes during his Ph.D. candidacy at North Carolina State University, where he focused on quantifying factors that affect soilless substrate pH.

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Danziger New Hires

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