January 2014

GG January 2014 cover

In This Issue

Growers Project Growth In 2014

Two things were clear from the results of Greenhouse Grower’s 2014 State Of The Industry Survey: Growers are aware of the potential problems facing the industry and their businesses. And based on their plans for the upcoming year, they’re prepared to overcome those issues.

Optimism And Action Are The Takeaways From Greenhouse Grower’s State Of The Industry

The responses to Greenhouse Grower’s annual State Of The Industry survey are always an interesting read. The survey has a mix of questions that help us dig in and get a feel for your business plans for the coming year, as well as a clearer view of your biggest concerns and the opportunities you hope to realize in the new year. The result is an interesting mix of optimism and frustration. If you review different sections of the survey individually, you might get the wrong impression of what’s happening out there. Read the questions related to grower concerns and you’re liable to think the end is near — or already here. The stress and strain of the last few years is clearly showing in some of this year’s individual responses about the daily pressures on you and your business. And that’s completely understandable. Take a look at the ranking of […]

Growers Invest In Consumer Education And Retailer Relationships

Greenhouse Grower’s State Of The Industry survey goes beyond the numbers to find out what growers are doing to support the GROW Initiative by helping consumers be more successful, understanding and work with their own customers better, and investing in our industry.

Sellable Benefits Of Community Gardens

Community and urban gardens are increasingly popular throughout the country and are a great way to cultivate new customers and invest in the industry. By coordinating or supporting these projects, growers and retailers are connecting more deeply with their communities and introducing gardening to a new audience that previously may not have had the space, resources, knowledge or even interest to grow something of their own. According to the 2011-2012 Community Gardening Organization Survey, conducted by the American Community Gardening Association and Rutgers University, participants in community gardens identified the following benefits they received. This list is a great tool for building interest with today’s greener, more urban, more local-focused consumers: Source: Community Gardening Organization Survey 2011-2012, conducted by the American Community Gardening Association and Rutgers University.  

Growing For The New Green Revolution

Green building and urban and small-space gardening are on the rise. Find out why the new green revolution is changing the city landscape and what the floriculture industry needs to do to supply this demand.

Marketing And Plant Quality Go Hand-In-Hand

Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines — including marketing — is necessary to grow and prosper.

2014 Outlook: Potholes In The Road Ahead

Three major policy challenges are converging in January that will set the stage for the economy early into 2014: budget, Obamacare and the debt ceiling. It’s the ultimate three-ring circus.

New Fertilizers For 2014

New fertilizer products not only deliver optimum nutrition, they also provide for easier application and increased efficiency. Check out these new products to help your operation produce a healthy crop in 2014. Click through on the pages below.

Scholarship Supports Ph.D. Graduate’s Research

The inaugural Richard T. Meister Scholarship was awarded to Jared Barnes during his Ph.D. candidacy at North Carolina State University, where he focused on quantifying factors that affect soilless substrate pH.

Latest Stories

September 28, 2016

Pennsylvania Greenhouse Grower Applying For Cannabis Li…

Allen Wagner of Wagner’s Greenhouse in Grandview, PA, hopes to become one of 25 applicants — among as many as 150 — chosen for a grower-processor license.

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September 28, 2016

Which Annuals And Perennials Are Good For Pollinators?

If you are a grower looking for information on producing plants that are safe for pollinators, or which plant types can be marketed as good food sources for bees, the new publication “Protecting and Enhancing Pollinators in Urban Landscapes” provides a good resource.

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September 28, 2016

How The November Election Might Affect The Legalization…

National polls indicate Americans are largely divided on the topic, while this year’s presidential candidates generally feel it’s a state issue.

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September 28, 2016

Tips For Managing Tomato Spotted Wilt Virus In Mums

According to a report from Michigan State University, symptoms of tomato spotted wilt virus on chrysanthemum include yellow blotching and rings, necrotic lesions, and stem collapse.

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September 27, 2016

Washington State Outlines Pesticide Criteria For Cannab…

The state has also compiled a searchable list of pesticides that fit the criteria for use on marijuana.

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September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

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September 27, 2016

Walters Gardens Partnering With Darwin Colombia On Unro…

Beginning in spring 2017, Darwin Colombia will offer unrooted cuttings of more than 40 varieties of Walters Gardens’ new genetics, including many popular genera such as Agastache, Monarda, Nepeta, and Phlox.

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September 27, 2016

Check Out The Latest In Lighting Technology For Greenho…

Manufacturers are developing several innovative lighting systems that can help growers save on energy efficiency, while improving plant quality. Here’s a look at some of their newest offerings.

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September 27, 2016

How Global Suppliers Of Unrooted Cuttings Are Working T…

The world’s top vegetative producers discuss how they continue to evolve to overcome challenges and embrace opportunities to help growers and the varieties supply chain.

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September 27, 2016

9 New Blooming Potted Plants To Jazz Up The Home And Ga…

Blooming potted plants are the ideal gift for anyone, from a homesick college student to a spouse in need of some cheering up. Check out nine these new introductions hitting the retail market in 2017.

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September 27, 2016

Kitchen Counter Gardening Leads Garden Media Group̵…

This year's list includes several items around healthy living and eating, from gardening indoors year-round, to "forest bathing."

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September 27, 2016

Bruce Butterfield, National Garden Survey Researcher, D…

The man who headed up the National Gardening Survey for the past 35 years, Bruce Butterfield, has died. He was 67 years old. Butterfield’s work with the National Gardening Survey gave the green industry a reliable tool to understand consumer gardening practices and spending. Bruce Butterfield started his career as the Market Research Director at the National Gardening Association in 1978 and continued that same work until his death on September 5 as the Research Director at GardenResearch.com. “These many years of experience doing market research about gardeners and gardening trends gives him a unique understanding of who gardeners are, what they need and want, why they buy the products they do, where they shop, how gardening trends have changed in the past, and where they are headed in the future,” his bio on GardenResearch.com reads.       Butterfield was also behind What Gardeners’ Think and the Environmental Lawn […]

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September 26, 2016

How Even An Overworked Plant Retailer Can Predict Consu…

Years ago, I read an article about Pottery Barn and the women who were making it a success. It was eye-opening to realize that a glossy, national chain like Pottery Barn used to buy products in a similar way garden retailers do. There was one section of that article that really caught my imagination. It was the profile of Celia Tejada, the woman who moved Pottery Barn from buying products from outside vendors to designing their own products. When Tejada joined Pottery Barn, she instructed her entire staff to begin keeping an eye out for things they liked, no matter how minor. So if they were at a restaurant with friends, or walking along a street and something caught their eye, they were to either buy it or photograph it and place it in a room set aside for these kinds of inspiration. When it came time to select themes for the […]

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September 26, 2016

Terrain’s Parent Company Breaks Impass For Waterl…

There’s been a development in the stalled plans for a new Terrain garden store from Urban Outfitters on the former Waterloo Gardens location. In a letter to Easton Township, PA, officials, Urban Outfitters’ Chief Development Officer J. David Ziel says the company is removing a key element that had met strong resistance from the community around Devon Yards, its term for the development plan on the former Waterloo Gardens site. Devon Yards will no longer include a four-story apartment building in its “lifestyle center” project, Ziel wrote. But it will still include its third Terrain store, a large format Anthropologie, and several eateries. The planned apartment building had created friction with local residents, Mainline Media News reported back in April. While residents welcomed the retail aspects of the plan, they felt a large apartment building would change the character of the community. The developer who will work on the project, […]

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September 25, 2016

Peace Tree Farm Hosting Biocontrols Event In October

“Advanced Greenhouse Biocontrols for Ornamental and Vegetable Producers” will feature advice from biocontrol authorities Lloyd Traven and Suzanne Wainwright-Evans.

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September 25, 2016

Greenhouse Software Suppliers Offering A Range Of New S…

Want to know what some of the leading software suppliers are doing to address the ever-evolving needs of their greenhouse customers? Here’s a brief update.

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September 24, 2016

4 Tips On Picking The Best Lighting System For Cannabis…

From energy use to maintenance, here are some suggestions from one expert on how to ID the best lighting system for your greenhouse.

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September 24, 2016

Plantarium 2016 Honors Winning Novelty Varieties

Novelties at Plantarium 2016 were judged by an expert committee from the Royal Boskoop Horticultural Society.

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