January 2014

GG January 2014 cover

In This Issue

Growers Project Growth In 2014

Two things were clear from the results of Greenhouse Grower’s 2014 State Of The Industry Survey: Growers are aware of the potential problems facing the industry and their businesses. And based on their plans for the upcoming year, they’re prepared to overcome those issues.

Optimism And Action Are The Takeaways From Greenhouse Grower’s State Of The Industry

The responses to Greenhouse Grower’s annual State Of The Industry survey are always an interesting read. The survey has a mix of questions that help us dig in and get a feel for your business plans for the coming year, as well as a clearer view of your biggest concerns and the opportunities you hope to realize in the new year. The result is an interesting mix of optimism and frustration. If you review different sections of the survey individually, you might get the wrong impression of what’s happening out there. Read the questions related to grower concerns and you’re liable to think the end is near — or already here. The stress and strain of the last few years is clearly showing in some of this year’s individual responses about the daily pressures on you and your business. And that’s completely understandable. Take a look at the ranking of […]

Growers Invest In Consumer Education And Retailer Relationships

Greenhouse Grower’s State Of The Industry survey goes beyond the numbers to find out what growers are doing to support the GROW Initiative by helping consumers be more successful, understanding and work with their own customers better, and investing in our industry.

Sellable Benefits Of Community Gardens

Community and urban gardens are increasingly popular throughout the country and are a great way to cultivate new customers and invest in the industry. By coordinating or supporting these projects, growers and retailers are connecting more deeply with their communities and introducing gardening to a new audience that previously may not have had the space, resources, knowledge or even interest to grow something of their own. According to the 2011-2012 Community Gardening Organization Survey, conducted by the American Community Gardening Association and Rutgers University, participants in community gardens identified the following benefits they received. This list is a great tool for building interest with today’s greener, more urban, more local-focused consumers: Source: Community Gardening Organization Survey 2011-2012, conducted by the American Community Gardening Association and Rutgers University.  

Growing For The New Green Revolution

Green building and urban and small-space gardening are on the rise. Find out why the new green revolution is changing the city landscape and what the floriculture industry needs to do to supply this demand.

Marketing And Plant Quality Go Hand-In-Hand

Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines — including marketing — is necessary to grow and prosper.

2014 Outlook: Potholes In The Road Ahead

Three major policy challenges are converging in January that will set the stage for the economy early into 2014: budget, Obamacare and the debt ceiling. It’s the ultimate three-ring circus.

New Fertilizers For 2014

New fertilizer products not only deliver optimum nutrition, they also provide for easier application and increased efficiency. Check out these new products to help your operation produce a healthy crop in 2014. Click through on the pages below.

Scholarship Supports Ph.D. Graduate’s Research

The inaugural Richard T. Meister Scholarship was awarded to Jared Barnes during his Ph.D. candidacy at North Carolina State University, where he focused on quantifying factors that affect soilless substrate pH.

Latest Stories

October 22, 2016

Here’s A Great Way To Bring Horticulture And Scho…

The Green Plan It Challenge gives school students in the U.K. the opportunity to participate in a 10-week project where they rethink the role of green space and develop solutions to horticulture-related problems.

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October 21, 2016

How To Select The Best Nutrients For Growing Cannabis

With a little bit of knowledge about the requirements of cannabis plants and how they absorb and utilize nutrients, you can confidently select the products you need without breaking the bank.

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Sakata vincent-choice-sunflower

October 20, 2016

Sakata Develops New Downy Mildew Resistant Sunflower

‘Vincent’s Choice Deep Orange DMR’ has a deep orange color and a bit more pointed petal form than the other varieties in the Vincent series. It is resistant to more than 10 races of downy mildew that currently affect sunflower.

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Albert Grimm, Jefferys Greenhouses

October 19, 2016

How Jeffery’s Greenhouse Is Investing In The Indu…

Greenhouse Grower reached out to Albert Grimm, the 2016 Head Grower of the Year and Head Grower of Jeffery’s Greenhouse, to ask what he and his company have done in the last 12 months to invest in the industry. Here is what he had to say.

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October 18, 2016

Dümmen Orange Buys Rose Breeder, Participates In Petal …

Dümmen Orange will be hitting the streets of Columbus, OH, this week, handing out some of its favorite flowers as part of the Petal it Forward program in partnership with the Society of American Florists.

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October 18, 2016

Lighting Research Center Is Surveying Growers On Supple…

The Center, part of the Rensselaer Polytechnic Institute, is looking for commercial growers to participate in an online survey regarding supplemental greenhouse lighting.

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October 18, 2016

The Best Garden Products Retailers Found At This Year&#…

We reached out to dozens of plant retailers, asking them to name their favorite products from the summer trade shows. Here’s a slideshow of their non-greengoods picks.  

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October 18, 2016

How To Do Your Own Consumer Research

We talk to Fuel Insight's Doug Sapp about his tips on figuring out how customers really shop your store.

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October 17, 2016

How To Make Your Plant Yard Easier To Shop

Garden retail consultant Robert Hendrickson once observed that merchandisers at garden centers seem to have a bungee cord attached to their belts. They can work freely indoors, but the moment they reach the doors to the outdoor plant sales yard, they’re yanked back inside. That problem doesn’t seem to exist in Europe, as any American plant retailer who has toured their peers overseas can attest. Luckily, a European visual merchandiser who understands how to boost plants sales with effective displays, has written a book designed for non-merchandisers. Antje Verstl’s ‘Eagle & Frog’ is packed with tips and illustrating photos, so readers can clearly understand her advice. After reading her book, I asked Verstl a few questions about her views on plant merchandising and what kind of advice she’d give to American garden retailers. Q. Good visual merchandising can be expensive (labor-wise, and sometimes in materials) and time-consuming. Many retailers feel their staff is too […]

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October 17, 2016

Altman Plants Hosts Media Day To Highlight Its Water Sa…

This month, Altman celebrated more than 100 million gallons of water saved since its water recycling program began operation.

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Coreopsis 'Madras Magic' (Terra Nova Nurseries)

October 17, 2016

New 2016 Perennial Introductions For Zone 6 And Up

Some perennials are at their best in warmer climates, but that doesn’t mean they can’t be used in colder areas for season-specific containers or grown with cool-crop annuals to add some unique offerings to a product mix. Here are 11 new introductions hitting retail in 2017 that are hardy in Zone 6 and up.

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October 17, 2016

International Forum Of Agricultural Robotics Will Highl…

The inaugural event, organized by two France-based companies, is designed to bring together ag robotics stakeholders to discuss, debate, and exchange ideas on the future of agriculture.

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October 17, 2016

11 Award Winning Annuals You’ll Want On Your Benc…

All America Selections tests plants in gardens across the country for performance and health. Here are 11 that have made the cut over the past couple of years.

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Caterpillar on leaf

October 15, 2016

Offer Your Customers Host Plants For Caterpillars And B…

Just like bees need plants that provide pollen, butterflies rely on plants for a place to lay their eggs and to provide a food source for emerging caterpillars. Check out this list of plants for caterpillars and butterflies from Michigan State University Extension.

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Bees on flowers

October 13, 2016

45 Pollinator Friendly Perennials Sure To Attract Bees

Pollinator friendly perennials are the foundation of a well-rounded pollinator garden. Check out this list of 45 perennials that are sure to attract bees.

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eric smith Biosafe

October 13, 2016

BioSafe’s New Hort Sales Rep Says Water Regulation And …

Eric Smith, BioSafe Systems’ New Horticultural Technical Sales Representative, has several years of experience that he says will help him when working with growers on critical issues facing them.

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Echinacea Butterfly Postman

October 12, 2016

16 New Perennials For Pollinator Gardens

Customers who want to attract butterflies, bees, hummingbirds, and other pollinators to their gardens need plants that will provide food, shelter, and protection throughout the year. Consider carrying a few of these 16 pollinator-friendly perennials for retail sales in 2017.

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October 12, 2016

Leo Roozen Takes Home Paul Ecke, Jr. Award At SAF Conve…

Since 1985, Roozen has been the president of Washington Bulb Co., in Mt. Vernon, WA, turning it into the country’s largest flower bulb grower.

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