January 2014

GG January 2014 cover

In This Issue

Growers Project Growth In 2014

Two things were clear from the results of Greenhouse Grower’s 2014 State Of The Industry Survey: Growers are aware of the potential problems facing the industry and their businesses. And based on their plans for the upcoming year, they’re prepared to overcome those issues.

Optimism And Action Are The Takeaways From Greenhouse Grower’s State Of The Industry

The responses to Greenhouse Grower’s annual State Of The Industry survey are always an interesting read. The survey has a mix of questions that help us dig in and get a feel for your business plans for the coming year, as well as a clearer view of your biggest concerns and the opportunities you hope to realize in the new year. The result is an interesting mix of optimism and frustration. If you review different sections of the survey individually, you might get the wrong impression of what’s happening out there. Read the questions related to grower concerns and you’re liable to think the end is near — or already here. The stress and strain of the last few years is clearly showing in some of this year’s individual responses about the daily pressures on you and your business. And that’s completely understandable. Take a look at the ranking of […]

Growers Invest In Consumer Education And Retailer Relationships

Greenhouse Grower’s State Of The Industry survey goes beyond the numbers to find out what growers are doing to support the GROW Initiative by helping consumers be more successful, understanding and work with their own customers better, and investing in our industry.

Sellable Benefits Of Community Gardens

Community and urban gardens are increasingly popular throughout the country and are a great way to cultivate new customers and invest in the industry. By coordinating or supporting these projects, growers and retailers are connecting more deeply with their communities and introducing gardening to a new audience that previously may not have had the space, resources, knowledge or even interest to grow something of their own. According to the 2011-2012 Community Gardening Organization Survey, conducted by the American Community Gardening Association and Rutgers University, participants in community gardens identified the following benefits they received. This list is a great tool for building interest with today’s greener, more urban, more local-focused consumers: Source: Community Gardening Organization Survey 2011-2012, conducted by the American Community Gardening Association and Rutgers University.  

Growing For The New Green Revolution

Green building and urban and small-space gardening are on the rise. Find out why the new green revolution is changing the city landscape and what the floriculture industry needs to do to supply this demand.

Marketing And Plant Quality Go Hand-In-Hand

Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines — including marketing — is necessary to grow and prosper.

2014 Outlook: Potholes In The Road Ahead

Three major policy challenges are converging in January that will set the stage for the economy early into 2014: budget, Obamacare and the debt ceiling. It’s the ultimate three-ring circus.

New Fertilizers For 2014

New fertilizer products not only deliver optimum nutrition, they also provide for easier application and increased efficiency. Check out these new products to help your operation produce a healthy crop in 2014. Click through on the pages below.

Scholarship Supports Ph.D. Graduate’s Research

The inaugural Richard T. Meister Scholarship was awarded to Jared Barnes during his Ph.D. candidacy at North Carolina State University, where he focused on quantifying factors that affect soilless substrate pH.

Latest Stories
Janeen Wright

May 5, 2016

You Can’t Take Small Business Out Of The Big Greenhouse…

Big growers who stay true to their small-business roots don’t lose sight of the personal touch in business.

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Mum With and Without Ammonium Toxicity

May 5, 2016

How Nitrogen Influences The pH Of Your Growing Medium

In standard greenhouse fertilizers, nitrogen is supplied as ammonium, nitrate, or urea. Each of these three nitrogen sources, when taken up by plant roots, produces different chemical reactions with differing effects on the growing medium pH.

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As the pots continue around the carousel, bark is pushed into the pots and settles around the roots, which helps to avoid compaction in the growing media

May 5, 2016

Three Factors That Can Impact The pH Of Growth Media

Water alkalinity, fertilizer, and plant species can each play a role in the pH of your growth media.

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HV-100 Robots (Harvest Automation)

May 3, 2016

Harvest Automation Makes Strong Commitment To Greenhous…

The company recently announced it is selling off its robotic warehouse automation business to focus more on providing robotic materials handling to the greenhouse, vegetable, and fruit markets.

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May 3, 2016

Migrant Farm Workers Moving Around Less Than In The Pas…

The number of farm workers who migrate and work on multiple farms during the growing season dropped from 55% in 1998 to 20% in 2009.

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Wave Petunias Team

May 3, 2016

Hot Pink Wave-Rave Van Making Its Way To The Big Apple …

Imagine driving down the road, minding your own business, when you’re passed by two smiling, waving, happy women driving a hot-pink van that’s adorned with petunia and pansy flowers. That’s not something you see every day, but motorists in the Midwest and Northeast may catch a glimpse of the Wave-Rave van this week as Ball Horticultural Co.’s Claire Watson, Product Marketing Manager, and Katie Rotella, Marketing Communications Manager, make their way to a media tour and plant giveaway in New York City. Watson and Rotella visited Cleveland’s WOIO Channel 19 news on Tuesday morning to tell consumers about Wave Petunias and Wave Pansies, and remind them to visit their local garden centers to purchase gifts for Mother’s Day this weekend. Check out this clip on Periscope. After the morning news, the ladies stopped by to visit the Greenhouse Grower staff at Meister Media Worldwide in Willoughby, OH. Next stop: Chelsea Garden Center in Brooklyn, NY, where […]

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National Garden Bureau CAST 2016 Bloggers

May 3, 2016

5 Things Gardens Bloggers And Writers Learned At Califo…

For the second year in a row, the National Garden Bureau hosted five popular garden bloggers and writers on a trip to California Spring Trials. Here’s what each of them had to say about their experience.

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May 3, 2016

SNA’s Summer Tradeshow Is Revamped As SEGreen

SNA is hosting a new summer show, SE Green, in Athens, GA. It mixes a conference for Southeast-based landscapers, growers, and retailers, with exhibitors.

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May 2, 2016

A Fire At A New Hampshire Garden Center Challenges Spri…

Petal Pushers Farm in Laconia, NH, suffered a two-alarm fire two weeks prior to Mother's Day Weekend. It is already back up and running, but is scrambling to replace its losses.

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May 2, 2016

Surprise Customers With Over-The-Top Service This Mothe…

The day before Thanksgiving a few years ago, I reluctantly pulled into Central Market’s parking lot. Central Market is a popular, high-end Texas grocery store chain, the luxury brand for the middle-of-the-road HEB stores. As expected, the parking lot was packed. There wasn’t a space in the main part of the sizable lot, so I had to park some distance away. It wasn’t a promising start to what I fully expected to be an irritating afternoon. But I was making butternut squash soup and providing wine for the holiday dinner the next day, and so I couldn’t procrastinate any longer. I was doomed to endure the busiest shopping day of the year for grocery stores. I grabbed a mini double-decker cart, resigned to cranky crowds and jostling for space in the produce aisles. I walked in and paused to figure out where I could find the butternut squash. Almost instantly, an […]

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Small Aphid Colony on Calibrachoa

May 2, 2016

How To Stop Aphids In The Greenhouse

When untreated, aphids damage ornamental crops and act as vectors for disease. Integrated Pest Management combined with vigilant scouting can help you stay ahead of the problem.

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Priva FS Reader

May 2, 2016

What’s New In Greenhouse Environmental Controls

Growers today are looking for systems that save energy, are easy to use, and can be accessed remotely. New products from leading manufacturers are designed to tap into these needs.

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PMA Floral Anaheim

May 1, 2016

Produce Marketing Association Plans Floral Supply Chain…

The PMA Fresh Connections: Floral events will unveil new market research and trends, while offering insights into the changing landscape of floral retailing.

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Farwest Show Floor

April 30, 2016

Registration Is Open For Farwest 2016 In Portland, OR

This year’s show takes place Aug. 25-27 and features educational sessions, nursery and retail tours, and an expansive trade show floor.

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Chick Charms

April 29, 2016

Kelly Norris: Why The Plant Collector Market Is Set To …

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

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Natureworks Monarch life cycle caterpillar FEATURE

April 29, 2016

Do Customers Really Care How Plants Are Grown?

The consumer uprising against neonicotinoids has roiled the industry over the past couple of years. In June 2013, someone applied pesticide to a tree in full bloom, using the product in an off-label manner. That misapplication killed tens of thousands of bees, capturing the attention of activists. A short three years later, that activism has led to policy changes for big chains like The Home Depot and Lowe’s. Several cities and towns across the country have banned the sale of neonicotinoids, as has the state of Maryland. All of this made me curious. How was all the publicity affecting consumer attitudes at local garden stores? Traditionally, customers have shown little interest in how flowering plants are grown, other than they like the idea that they are from a local source. They have been much more particular about food plants than they have ornamentals. So I sent questions out to a […]

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Pennisetum Fireworks

April 28, 2016

Why Ornamental Grasses Are Great For People In Condos A…

Allan Armitage says breeders need to do a better job of making growers, brokers, and garden centers aware of better ornamental grass cultivars for the increasingly shrinking garden space.

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April 28, 2016

Holistic, Integrated Approach To Pest Control Rooted In…

Greenhouse growers have been practicing integrated pest management for decades, but it’s becoming increasingly more important with the continued scrutiny of conventional pest control by a number of “regulators” — government, retail, and consumers. I just returned from Meister Media Worldwide’s Biocontrols USA 2016 Conference, in Monterey, CA, at the beginning of March this year, which served 450 attendees and 50 exhibiting supplier companies. It’s clear from the presentations and the growing attendance at this specialized event — now only in its second year — that use of biocontrols in IPM will continue to be adopted widely, as more growers get past their personal hurdles of doubt and intimidation, and embrace a new way to approach pest and disease control. Many growers think of using biocontrols as an all-or-nothing approach, but ultimately, IPM is about balance. Growers will need to continue to focus on IPM, integrating chemistry with biology, because […]

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