March 2014

Greenhouse Grower Cover March 2014 Jonathan Cude Sedan Floral

In This Issue

Save Money On Health Care Costs

Are skyrocketing health care costs eating away at your profits? Here is what you need to know about Health Savings Accounts.

How To Grow Heucherella

Heucherella, the cross between heuchera and tiarella, is catching on both in the landscape as a groundcover and in containers as a colorful trailing plant. Grow them successfully with these tips.

Geek Is The New Chic

Let’s make it a priority to show kids and the general public how cool horticulture really is.

Get Registered Today For The 2014 California Spring Trials

If you’re attending the 2014 California Spring Trials, you’ll need to schedule your appointments at each breeder stop. Here is a quick glance at where the map will take you, and the resources you’ll need to get the most out of your trip.

Hire Attitude And Train For Aptitude

Lloyd Traven explains why 80 percent of his team is age 30 and under, how that’s working out for Peace Tree Farm now and where it will lead in the future.

40 New Perennials For You To Grow

From colorful and long-lasting blooms to plants that are low maintenance and drought tolerant, these new perennials have a lot to offer your customers.

Metrolina Announces The 2014 Plant Of The Year

For the second year, Metrolina Greenhouses turned to consumers to find out what they want in a plant and what they would choose as their top pick. The grower held its second annual Plant Of The Year Contest to determine a new winner for 2014. A group of 53 panelists were given two months to try out 10 different plants, and in the end, vote for their favorite.

Sedan Floral Rebuilds A Customer Base From Scratch

Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.

Latest Stories

July 30, 2016

Select The Right Filter For Ebb-And-Flood Irrigation

This article is the fourth in a series of case studies designed to help growers Reduce, Remediate, and Recycle irrigation water as part of a multi-state research grant.

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Westhoff-Florist Holland combos

July 30, 2016

Pair New Spring Crops With Fresh Ideas For Increased Sa…

There are plenty of exciting, new spring crops to consider incorporating into your crop selection. What will set your operation apart is how creative you are about what plants you select, and how you promote them.

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Hydroponic radishes in plug tray

July 29, 2016

How Plug Tray Density Affects Hydroponic Radish Product…

An experiment with growing radishes in plug trays using flood and drain irrigation determines whether or not plug tray density alters yield.

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Tom Conley

July 29, 2016

Conley’s Manufacturing And Sales President Thomas Conle…

Conley, a long-time member of the National Greenhouse Manufacturers Association, played a significant role in the greenhouse manufacturing business that his father founded in 1946.

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Hoogendoorn and Svensson Connected Screening - feature

July 29, 2016

Connected Screening Helps You Control Your Climate

Svensson and Hoogendoorn have collaborated on a new screening software that allows full control over humidity transfer, light transmission, and energy savings.

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Obscura Screens From Svensson feature

July 28, 2016

3 New Products For Cannabis Producers

From screens to fertilizers to lighting, here are three new products that might help enhance your cannabis production system.

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Cannabis Structure

July 28, 2016

How To Maximize The Efficiency Of Your Cannabis Structu…

The up-front costs of creating your cannabis facility may be high, but at least one expert says making the investment now will be well worth it down the road.

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Cannabis Crop Protection

July 28, 2016

Solving The Cannabis Crop Protection Problem

A largely unregulated sector of the industry, state departments of agriculture, biocontrols companies, and other industry pros are dedicated to helping growers make the right pesticide decisions for their operations.

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Cannabis In Greenhouse

July 27, 2016

The Top 5 Myths About Cannabis Production Cleared Up

There is a lot of misleading information going around about growing cannabis. Industry insider James Lowe makes sure you know the truth about cannabis production.

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Joe Bischoff

July 26, 2016

SAF Partners With Cornerstone Government Affairs To Adv…

A new partnership between the Society of American Florists (SAF) and Cornerstone Government Affairs ensures that SAF will continue its highly effective work advocating for issues that affect the floriculture industry. “SAF and Cornerstone together provide experienced voices on Capitol Hill to protect our growers’ interests,” says SAF CEO Peter Moran. “We’ll continue to move major policy priorities forward on behalf of small business and agriculture.” Cornerstone is a public affairs firm specializing in government relations, strategic consulting, and advocacy. Its team of more than 50 senior professionals includes former senior professional staff from both authorization and appropriations committees and the U.S. Department of Agriculture (USDA), as well as veterans of the horticulture industry. Agricultural and horticultural issues of primary concern to SAF members include access to labor, immigration, crop protection, international trade and other matters related to the day-to-day operations of growers. Before she retired this year, SAF lobbyist Lin […]

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July 26, 2016

AFE Releases New Videos Highlighting Industry Successes

The American Floral Endowment (AFE) recently released five new videos, created to highlight floriculture successes through industry collaboration, support, and participation. “Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today,” says Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. “We’re excited to be able to share some great success stories in an effort to increase industry participation.” The introductory video “Heard of the American Floral Endowment?” helps educate those who aren’t currently aware of AFE’s programs, while other segmented videos (retail, wholesale, grower) share how Endowment programs complement each group and why it’s so important that everyone in the industry participates: Retail Florists Share Why They Turn to AFE New Resources for Floral Wholesalers and Suppliers AFE Helping Growers Profit Ready for a Career in Floriculture or Horticulture? […]

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July 26, 2016

How Your Retail Plant Sales Practices Compare

Editor’s note: Greenhouse Grower RETAILING asked growers and retailers to share their pricing methods in a survey sent out in mid June 2016. Of the 362 responses, 202 arefrom those whose primary business is garden retail. We will be sharing the results of what we learned throughout July, August, and September 2016.   Discounting plants is a finely wielded weapon for plant retailers, Greenhouse Grower RETAILING‘s Plant Pricing Survey shows. It will come as no surprise that just about everyone holds sales at some point (93%). And so it makes sense that some expertise is shown. Take this first graph as an example. The most perishable plants — small annuals and vegetables — are the most likely to be placed on sale. That seems counter-intuitive. Why place the fastest turning inventory on sale? But when we took a closer look, we found that these sales are being used to lure […]

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IGC 2016 Valley Forge Casino Resort

July 25, 2016

New Products You Can See At EIGC

With all exhibitor booths sold out at both EIGC and IGC Chicago, there will be plenty of new products for attendees to check out.

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Aphids On Older Leaves

July 25, 2016

How You Can Stop Aphids By Understanding Their Interact…

Knowing which aphids target which crops and how aphids colonize and move on plants goes a long way toward setting up an effective management plan.

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Jeremy Kingsley

July 25, 2016

Cultivate Keynote Speaker Highlights Seven Principles O…

In his morning keynote address at Cultivate’16, best-selling author and speaker Jeremy Kingsley noted that if you want to make your business better, the process should start with making your people better by inspiring them.

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Top 100 2016 Lighting Feature Image

July 24, 2016

Horticultural Lighting Conference To Take Place In Chic…

The one-day event is designed to provide cutting-edge information on the latest technologies and techniques impacting the advancement of the horticultural lighting market.

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July 23, 2016

AmericanHort Kicks Off Cultivate’16 By Announcing Major…

Even though Cultivate’16 just wrapped up, it’s not too early to find out about the many changes you can expect for 2017.

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Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

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