March 2014

Greenhouse Grower Cover March 2014 Jonathan Cude Sedan Floral

In This Issue

Save Money On Health Care Costs

Are skyrocketing health care costs eating away at your profits? Here is what you need to know about Health Savings Accounts.

How To Grow Heucherella

Heucherella, the cross between heuchera and tiarella, is catching on both in the landscape as a groundcover and in containers as a colorful trailing plant. Grow them successfully with these tips.

Geek Is The New Chic

Let’s make it a priority to show kids and the general public how cool horticulture really is.

Get Registered Today For The 2014 California Spring Trials

If you’re attending the 2014 California Spring Trials, you’ll need to schedule your appointments at each breeder stop. Here is a quick glance at where the map will take you, and the resources you’ll need to get the most out of your trip.

Hire Attitude And Train For Aptitude

Lloyd Traven explains why 80 percent of his team is age 30 and under, how that’s working out for Peace Tree Farm now and where it will lead in the future.

40 New Perennials For You To Grow

From colorful and long-lasting blooms to plants that are low maintenance and drought tolerant, these new perennials have a lot to offer your customers.

Metrolina Announces The 2014 Plant Of The Year

For the second year, Metrolina Greenhouses turned to consumers to find out what they want in a plant and what they would choose as their top pick. The grower held its second annual Plant Of The Year Contest to determine a new winner for 2014. A group of 53 panelists were given two months to try out 10 different plants, and in the end, vote for their favorite.

Sedan Floral Rebuilds A Customer Base From Scratch

Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.

Latest Stories
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About …

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

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Aspabroc Broccolini Sakata Vegetables Feature

March 22, 2017

Growing Tips for Sakata Vegetables’ ‘Aspabroc’ Br…

‘Aspabroc’ resembles a broccoli raab with an asparagus stem, has a mild taste, and requires little growing space.

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Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from Cali…

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

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National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Fr…

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

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Emerald Coast Growers Seed RoomTight feature

March 22, 2017

An Inside Look at Emerald Coast Growers’ New Seed…

Florida-based liner producer Emerald Coast Growers custom retrofitted and expanded an existing greenhouse, with the goal of increasing production efficiency.

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March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

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Lemnis Oreon Lights

March 21, 2017

Lemnis Oreon, EnviroTech Cultivation Solutions to Partn…

EnviroTech’s expertise in energy and water technology fits perfectly with the water-cooling solution of Oreon Grow Lights, according to the companies.

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March 20, 2017

AgBiome’s New Zio Biofungicide Receives EPA Regis…

The new biofungicide is the first product from AgBiome, and will be marketed by SePRO Corp. in the ornamentals market.

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Oat Grass Banker System feature

March 20, 2017

How You Can Market the Benefits of Biocontrols

Educating retailers and end consumers about the use of biocontrols and why it’s important has helped Fessler Nursery gain new customers and profits.

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March 20, 2017

Neonic Insect Control Alternative Offers Favorable Prof…

Altus, a butenolide class insecticide with the active ingredient flupyradifurone, will be available beginning May 1, and is labeled for greenhouse and nursery use on ornamental plants, vegetable transplants, and indoor vegetable production.

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Brian Munchel

March 18, 2017

Brian Munchel of Ludy Greenhouse Manufacturing Dies at …

Munchel, a long-time member of the National Greenhouse Manufacturing Association, worked at Ludy Greenhouse Manufacturing for more than 30 years and was a computer-aided draftsman.

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Measuring the light distribution from an LED lamp - feature

March 17, 2017

Consider Evaluating the Benefits of LED Lighting for Yo…

Despite the potentially high installation cost of LED lighting, several advantages mean it’s worth considering. Collecting information and conducting small-scale trials can help you make LED lighting profitable at your operation.

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Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Sprin…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

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Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

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Nexus Atrium for Prides Corner

March 15, 2017

How Tech Suppliers Are Helping Growers Find Solutions

Greenhouse structures and components manufacturers highlight some of their most recent projects.

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March 14, 2017

Expanded Customer Footprint, E-Commerce, Succession Key…

Costa Farms' acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants' sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

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Steve Black and Bridget Behe

March 14, 2017

AmericanHort’s First-Ever CareerUP Event to Take Place …

CareerUP is a day-long workshop that is designed to provide the skills, information, and inspiration that young professionals need to advance their careers, love their jobs, and help the industry grow.

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Direct Fired Heater feature image

March 14, 2017

Researchers Examine Efficacy of Direct-Fired Greenhouse…

A team of researchers at The Ohio State University is examining the efficiency of direct-fired heating systems in comparison to ventilation costs.

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