According to recent Goldman Sachs Global Investment Research, Millennials’ affinity for technology is reshaping the retail space.
“With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost,” the research states.
This means anyone investing in a brand should focus on function and fashion. Here are some grower brands that have been successful doing just that:
California’s Kendall Farms offers stylish, locally grown bouquets that consumers can buy conveniently online, choosing between small and large sizes. Buying local provides value in that consumers get the freshest flowers that last longer, while supporting the local economy.
Peace Tree Farms’ Garden Geek Collection provides unique plants in all different colors, shapes, and sizes. A primary focus is to provide plants with awesome foliage to allow customers to create unique container gardens. This includes collectable varieties perfectly suited for urban horticulture.
Costa Farms is testing its WaterWick concept in retail stores. The concept reduces the tedious task of watering, both at retail and in the home.