5 Can’t-Miss Events To Watch For At Farwest 2016

Brie Arthur
Brie Arthur

Whether it’s classes on biocontrols and gardening trends, or networking opportunities in and around the trade show floor, there’s plenty happening at Farwest 2016, which takes place Aug. 25-27 in Portland, OR.

Here’s a closer look at five events and activities you may want to add to your calendar.

Guest Speaker Ronald Valentin Explains Using Biological Control Agents For Optimum Results In The Greenhouse

The Farwest Show will feature biological control expert Ronald Valentin as one of its guest speakers this year.

Valentin, Technical Lead-North America, Bioline Agrosciences Inc., will deliver a talk on Saturday on “Biocontrol: Starting BCAs in Propagation, Starting with a Clean Plant, and Understanding Life Cycles,” that will give greenhouse growers a better understanding of the impact of biological control agents (BCAs) as a first line of defense for plugs. Valentin will discuss a range of issues related to BCAs, including when to start them, defining what clean young plants/plugs really are, implications of pesticides used on stock plants in propagation, and the consequences for growers planning to use BCAs once plugs have arrived at the greenhouse. He will also discuss the changes that can work positively to be successful with starting BCAs.

Valentin was born in the heart of the greenhouse industry in the Netherlands, growing up in a family-owned greenhouse operation that started using biological control in 1971. With education in crop protection management, biochemistry, and vegetable production at State Secondary College of Agriculture in De Lier the Netherlands, he embarked on a career in biological control in 1986. Over the years, Valentin has worked with many growers to set up sustainable and effective pest management programs with a focus to use BCAs as a first line of defense. He also has trained and managed technical support teams in Europe, Canada, and the U.S.

Speakers Will Connect Retail With The Now Generation Through Lifestyle and Wellness

With a spotlight on garden retail, two of the industry’s rising stars will bring fresh perspectives on how retail can connect with today’s gardener. In seminars, garden industry communicator Brie Arthur and garden designer Jenny Peterson will share insights on making gardening relevant in the modern day, pointing out lifestyle options and health benefits inherent to plants.

In one of her two seminars, Arthur’s “Marketing to Generation Me” will look at opportunities for green industry professionals to reinvent themselves for the modern consumer, taking the lifestyle of gardening to the next level. She’ll share strategies to connect with and retain millennial-aged customers, from foodscape design techniques to modifying the product that supports a gardening lifestyle. Arthur’s fresh take will enhance the retail relationship with a new generation of gardener.

Arthur writes, speaks, and appears as the Foodscaping correspondent on the PBS television series “Growing A Greener World.” With a background in landscape design and more than a decade of experience in nursery production, she inspires and encourages gardeners to appreciate all the attributes horticulture offers.

Peterson’s seminar, “Selling Wellness: Cultivating the Relationship between Gardening and a Healthy Lifestyle,” emphasizes that garden centers are a link to health and wellness for their customers. She’ll show how to develop special events and use displays and labeling to create awareness of the health benefits of gardening.

Peterson is a Texas-based garden designer and owner of J. Peterson Garden Design. In addition to running a successful design firm, she is also a writer, author, and speaker. As a breast cancer survivor, she specializes in educating others on how gardening helps enhance the quality of life, healing from the inside out, and helps to create balance and enhance wellness.

Arthur’s seminar takes place Thursday, August 25. Peterson will speak Friday, August 26.

“Walk the Show Floor with Experts” Features “Buglady” Suzanne Wainwright-Evans

One of the Farwest Show’s “Walk the Show Floor with Experts” segments will feature perspectives with industry consultant Suzanne Wainwright-Evans, owner of Buglady Consulting. Wainwright-Evans will lead interested attendees around the show floor, pointing out her favorite products, sharing thoughts on what’s new and interesting, and giving personal insight related to greenhouse production through biological control and pesticides.

Wainwright-Evans has been in the horticulture industry for more than 25 years, focusing on biological control and using pesticides properly. She has worked throughout the U.S. and internationally consulting to greenhouses, nurseries, and gardens. She has been working as owner of Buglady Consulting for 15 years. In addition to her walk, Wainwright-Evans will be conducting two education seminars during the show: “How to Manage Pests While Protecting the Pollinators” and “Bio-control Quality — Know What Your Are Getting.”

Wainwright-Evans’ walk will take place Friday, August 26.

Pre-Show Tours Include Track At Premier Retail Garden Centers

This year, Farwest Show organizers have added a retail garden center tour as one of three pre-show tour options. The new tour showcase several of the area’s most innovative and successful retail garden centers. It takes place on Wednesday, August 24. This retail-focused tour is in addition to two wholesale operations-focused tours.

Tour attendees will visit five garden centers — Bauman Farms and Garden, Shonnard’s Nursery, Florist and Landscape, Garland Nursery, Sebright Gardens, and Little Prince of Oregon Nursery. Together, these garden centers will showcase the best of retail that includes year-round agritainment, full-service retail, floral and landscape departments, a fourth-generation nursery, niche grower/retailer operation specializing in shady selections, and cutting-edge plants. It will be a full day of discovering innovative displays, new ideas, and fresh inspiration.

Registration is required for the tour. Cost per person is $99 when registered by July 31 and $115 starting August 1. The full day includes luxury motor coach transportation, lunch, beverages, and snacks.

“Women in Horticulture” Networking Event Connects Industry Shakers And Movers And Recognizes Garden Designer, Jenny Peterson

The “Women in Horticulture” networking event will bring women in horticulture together to establish connections, share opportunities, and encourage involvement to advance the industry. The event will celebrate the vital roles women are playing in today’s business and spotlight the life and work of featured guest Jenny Peterson, garden designer and owner of J. Peterson Garden Design. The gathering takes place on Friday, August 26. Women professionals from across the industry and nation will mix and mingle in a time of sharing and will have a chance to visit with Peterson and learn more about her work and life.

Topics: ,

Leave a Reply

More From Finance/Operations...
Berger-Equipment

November 17, 2017

How You Can Help Berger in Donating to Hurricane Harvey Victims (While Learning More About Plant Production)

Between Nov. 23-27, Berger will donate $1 for every download of its free technical plant production guides to hurricane relief efforts.

Read More
Damarys-Mora-Crawford-Costa-Farms

November 16, 2017

Costa Farms’ New Marketing Director Eager to Tap Into Changing Consumer Needs

In her new position, Damarys Mora Crawford will lead Costa Farms’ marketing team and create and execute strategic marketing initiatives to support continued sales growth for the company’s retail customers.

Read More
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The Landscape Show

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Latest Stories

October 10, 2017

Sharpen Your Skills in Cost Management and Profitabilit…

The University of Florida is offering a new online course on costing and profitability. The course will take growers through the process of how to accurately evaluate cost of production, labor efficiency, pricing, and equipment investment decisions.

Read More
Willoway Nurseries Team

October 1, 2017

How Willoway Nurseries Gets Its Staff Engaged in The Co…

Willoway Nurseries in Avon, OH, is creating a culture with people who think, act, and feel like owners. Learn how its team is taking the business to the next level.

Read More

September 21, 2017

Horticulture Is All About Connections

The beauty of our industry is that we are more than willing to reach out and help those around us. What connections can you make today to help your business, and what can you offer to help another grower?

Read More
Worker taking cuttings at Vivero Internacional.

September 11, 2017

Vivero Internacional Elevates Clean Cuttings to New Hei…

One of the last independent cutting operations, this fast-growing company raises the standard for delivering clean, high-quality unrooted cuttings.

Read More
Selecta Sponsor bed at Raker trial gardens

September 5, 2017

C. Raker & Sons Acquired By Roberta’s Unique Garden…

Ownership will change hands in December, and Raker will supply young plants for the 2018 season. Beyond that, leadership of the two operations say they are excited to move forward with a partnership that will continue to supply the industry, and gardeners, with top-quality plants.

Read More

August 1, 2017

MPS Honors D.S. Cole Growers for 10 Years of Sustainabi…

At Cultivate’17, a ceremony to mark a 10-year milestone since D.S. Cole Growers became involved with More Profitable Sustainability (MPS), as the first U.S. grower to achieve MPS certification, took owner Doug Cole by surprise. Separate celebrations also recognized Metrolina Greenhouses and Dümmen Orange for achieving MPS certification.

Read More
Nexus greenhouse construction for Knox Cannabis Facility

July 27, 2017

Ornamental Growers Will Revolutionize Cannabis Industry…

Professional growers have much to offer the emerging cannabis market, according to the co-owner of Knox Medical, one of the licensed cannabis producers in Florida.

Read More
Ball ColorLink logo

July 11, 2017

Get Guidance on Running Your Business from Ball ColorLi…

Representatives from Ball ColorLink will be on-hand at Cultivate’17 to answer questions and present business-building tools and industry insights to growers.

Read More
Lean Consortium in Washington

July 10, 2017

Washington Growers Join New Horticulture Lean Consortiu…

The group of growers has committed to learning and applying the principles of Lean, a method for eliminating waste that results in more value to customers delivered at a lower cost, in a shorter time, with fewer defects and less human effort.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More

March 14, 2017

Expanded Customer Footprint, E-Commerce, Succession Key…

Costa Farms' acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants' sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

Read More

March 10, 2017

Costa Farms Expands With Purchase of Indoor Houseplant …

Costa Farms annnounced March 10 that it has acquired Delray Plants, one of the leaders in the indoor houseplant industry. The two operations are committed to the same values, principles, and goals to grow the industry, and will fit well together to accomplish this, say Randy Gilde, CEO of Delray Plants, and Joche Smith, CEO of Costa Farms.

Read More
Ken and Deena Altman

March 7, 2017

Altman Plants in Escrow to Purchase EuroAmerican Propag…

Ken Altman, a co-owner of Altman Plants based in Vista, CA, has confirmed that the operation is currently in escrow to purchase EuroAmerican Propagators, the Bonsall, CA-based young plant and finished plant grower that filed Chapter 7 Bankruptcy on Jan. 23, 2017. Ken and Deena Altman are co-owners of Altman Plants and The Plug Connection, along with their son Matthew, who has recently bought into the family business. The 55 acres of land and all of the facilities on it, which were previously owned by Jerry Church, a partner in EuroAmerican Propagators, are part of the purchase agreement currently in escrow, Altman says. However, it would not be absorbed by Altman Plants, which in 2016 was number 3 on Greenhouse Grower’s Top 100 Growers list with more than 11 million square feet of environmentally controlled greenhouse production, 62 acres of shade production, and 400 acres of outdoor field production. Altman Plants’ property […]

Read More
EuroAmerican Propagators Greenhouses

February 14, 2017

Suppliers Comment on Plant Genetics’ Fate After EuroAme…

Since the operation’s bankruptcy filing on January 23, 2017, suppliers associated with EuroAmerican Propagators have updated Greenhouse Grower on what the operation’s bankruptcy means for them – and how it will impact grower customers.

Read More
Stephanie Whitehouse

January 17, 2017

Stephanie Whitehouse Takes Her Passion for Plants to Di…

Stephanie Whitehouse, who has spent the last seven years as the Sales and Marketing Director for Peace Tree Farm in Kintnersville, PA, recently joined Dickman Farms Greenhouse and Garden Center in Auburn, NY, as the company’s new Retail General Manager.

Read More
Laura Drotleff

December 6, 2016

Are You Driving Young Growers Away? [Opinion]

In a time when the industry is facing a critical shortage of both labor and skilled, educated growers, it's important that grower operations don't unwittingly turn candidates off to a career at their business or in the industry in general. Take a closer look at your hiring practices to ensure you are being inclusive and not breaking any laws.

Read More
Trays move on an overhead conveyor to the end of the production line, where workers carefully pack the cleaned, sized, graded, counted and sorted Calla tubers

November 29, 2016

Texas Judge Halts Overtime Rule; Here’s What It Means F…

According to Craig Regelbrugge at AmericanHort, the injunction against the overtime rule is welcome news for horticulture.

Read More