Dümmen Orange Creates Fashion With Flowers At Fashion Week Columbus
As a feature sponsor for Fashion Week Columbus in Ohio, Dümmen Orange North America made a statement with its flower genetics in the spotlight. This was the first time Dümmen Orange partnered with Fashion Week Columbus in its 2015 events, held the week of October 3-10, 2015.
Fashion Week Columbus is a non-profit organization showcasing local and emerging fashion designers while providing scholarships to fashion design students. Each year, Fashion Week Columbus hosts a week of fashion-related events to feature local talent in the Columbus, Ohio area.
“A leader in the floriculture industry, Dümmen Orange is committed to breeding, distributing and promoting superior flower genetics,” says Dümmen Orange Operations Manager Kate Santos. “To do this, we strive to be in touch with contemporaries in the lifestyle industries. A large focus of this mission is to translate trends from fashion.”
With more than 500 working fashion designers in the Columbus market, Ohio’s capital is ranked third among major U.S. cities in the fashion industry. Partnering with Fashion Week Columbus to sponsor the High Tea, Wedding Runway and Finale Runway shows was an opportunity for Dümmen Orange, with its North American headquarters located in Columbus, Ohio, to support the local community and introduce the city to its business.
From gorgeous bridal bouquets of elegant roses, gerberas and anthuriums to avant-garde displays of unique floral jewelry and model headpieces, the pairing of Dümmen Orange flowers with exclusive designer collections at these three fashion events brought new life to fashion, resulting in a showcase of innovative trends and inspiring design.
See the flowers that graced the runway in the slideshow.