The National Garden Bureau (NGB) and The American Floral Endowment (AFE) have joined #GivingTuesday, a national movement to encourage charitable giving.
Taking place on December 2, 2014, the Tuesday after Thanksgiving, #GivingTuesday will harness the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday are known as holiday shopping days.
NGB and AFE see the movement as a unique opportunity to harness the generous spirit of the holiday season and support the industry by making a tax-deductible, year-end donation.
“No gift is too small,” AFE Executive Director Debi Aker says. “We are tremendously grateful to all our donors for their support over the years.”
Each donation bolsters AFE’s efforts to fund research for critical industry issues, provide scholarships, internships and grants for horticulture students across the nation, and conduct groundbreaking consumer and scientific studies with findings available free of charge to industry members. AFE will reach out to the floral industry in the days leading up to #GivingTuesday.
National Garden Bureau (NGB), by using crowdfunding site Indiegogo, will use #GivingTuesday as a way to bring more attention to using gardens as vocational therapy. One garden in particular, the Growing Solutions Farm, a program of the Julie+Michael Tracy Family Foundation, is the garden of choice for NGB’s 2014 fundraiser. This farm is a leading example of a 360 degree approach to training young adults with autism the skills needed for a fulfilling career and independent life.
“#GivingTuesday is a great time to remind ourselves of the spirit of the holiday giving season and the value gardens and gardening can bring to those with needs,” says Claire Watson, NGB President.
Visit the #GivingTuesday website to learn more about the movement.
Sources: AFE and NGB