Opportunity In China

Opportunity In China

Over the past 30 years since the opening of markets in China, the flower industry has continued to develop. In recent years, the development has escalated to a point where almost every province is aggressively developing its flower industry niche. China’s 1.33 billion people want a better life, and some regions are closer to that dream than other areas.

Each area wants to be recognized as the largest in the country. Some areas like Yunnan province are best known for their cut flowers, and Guangdong province is best known for its tropical foliage. Each geographical area seems to have its strong points.
The rapid development of China’s economy is in the Yangtze River Delta consisting of Shanghai, Jiangsu and Zhejiang areas. The population was 16,740,000, 74,380,000 and 46,770,000 in Shanghai, Jiangsu and Zhejiang, respectively, for a total of 137.8 million people in the region as reported in 2006. The population of these areas is vast, and the economic level is the highest in China. This means that the actual and average disposable income is the highest in China. The Yangtze River Delta has a GDP of about $2 trillion, and 21 percent of China’s GDP. The GDP of this region is almost the size of France.

The economy in the region is a result of the Yangtze River Delta having a long history of being the economic power of China. Shanghai is in the center of this triangle and is the largest city in China.

A Ground-Breaking Event

From October 20-23, the first Yangtze Delta International Flower Forum was held. The purpose of the flower forum was to increase the awareness of international flower developments and technology to Chinese companies. There were about 30 international visitors and 250 Chinese attending the forum. Sixteen speakers presented lectures and informed the attendees of international flower industry developments. International flower experts selected to participate were from the United States, Holland, Germany and Japan. In addition to the international speakers, Chinese speakers gave an overview of the flower situation in China and Yangtze River Delta.

A major part of the meeting was focused on flower use, marketing, new varieties, production technology and home gardening. The new direction for the Chinese flower industry will be home gardening. In the last 10 years the new homes and apartments that have been built are vast. Every major city has had untold development in the construction of new homes. The Chinese have purchased and have decorated their homes and many of these new homeowners will be looking at how to improve the beauty of their homes. Many feel it is time to focus on home gardening and some companies are interested in capturing this chance by designing home gardening systems, plants, containers, shops, supplies, educational materials and garden centers.

If you look at the empty balconies of these new homes in China today and visualize them being filled with plants and flowers, you can see the volume could be the greatest expansion in the use of flowers in the world. This is at a time when the developed world has reached a plateau, business has leveled off, and business is currently in a decline due to recent global economic conditions.

Companies in the U.S. and Canada would be wise to consider attending this show to expose themselves to the China Flower Industry. Because Shanghai is in the center of the Yangtze Delta, you will get a sense of the opportunities for expanding into China.

Each year, the largest horticultural exposition occurs in China. This event is always in April and rotates between Beijing and Shanghai. In 2009, the 11th Hortiflorexpo China will be in Shanghai April 1-4 and is considered a national exposition for the China flower industry. Hortiflorexpo started in 1998 and after 10 years, has developed larger and is more mature.

More To Look Forward To

The 2008 Olympic Games are complete, but the World Expo is coming to China and will be held and launched in Shanghai, in 2010. In order to better portray the theme of “A Better City and A Better Life,” the Chinese Central Government, Shanghai will fulfill the formidable task to present an entirely new appearance to Shanghai. Four new Shanghai city parks will be built entirely for World Expo, (World Expo Park, Hou Tan Park, Bai Lian Jin Park and Jiang Nan Park) and improvement projects for 104 blocks, avenues and streets in every district and town will be in great need of all kinds of plants, horticultural materials, machines, tools and facilities.

In China, there seems to be no end in sight to expansion and development in the flower industry. To investigate the China flower industry for yourself, attend the 11th Hortiflorexpo China from April 1-4. To set up a personal industry meeting, contact Hortiflorexpo via its website.

Berl Thomas is the former president and CEO of Speedling, Inc. and Twyford International, Inc. He has formed a new company, Thomas Seedling Technology Systems, which provides leadership in seedling and agricultural technology for growers worldwide–with emphasis on China. You can eMail him at [email protected].

Opportunity In China

Leave a Reply

More From Finance/Operations...

October 10, 2017

Sharpen Your Skills in Cost Management and Profitability With This Online Course

The University of Florida is offering a new online course on costing and profitability. The course will take growers through the process of how to accurately evaluate cost of production, labor efficiency, pricing, and equipment investment decisions.

Read More
Willoway Nurseries Team

October 1, 2017

How Willoway Nurseries Gets Its Staff Engaged in The Company’s Future

Willoway Nurseries in Avon, OH, is creating a culture with people who think, act, and feel like owners. Learn how its team is taking the business to the next level.

Read More

September 21, 2017

Horticulture Is All About Connections

The beauty of our industry is that we are more than willing to reach out and help those around us. What connections can you make today to help your business, and what can you offer to help another grower?

Read More
Latest Stories

October 10, 2017

Sharpen Your Skills in Cost Management and Profitabilit…

The University of Florida is offering a new online course on costing and profitability. The course will take growers through the process of how to accurately evaluate cost of production, labor efficiency, pricing, and equipment investment decisions.

Read More
Willoway Nurseries Team

October 1, 2017

How Willoway Nurseries Gets Its Staff Engaged in The Co…

Willoway Nurseries in Avon, OH, is creating a culture with people who think, act, and feel like owners. Learn how its team is taking the business to the next level.

Read More

September 21, 2017

Horticulture Is All About Connections

The beauty of our industry is that we are more than willing to reach out and help those around us. What connections can you make today to help your business, and what can you offer to help another grower?

Read More
Worker taking cuttings at Vivero Internacional.

September 11, 2017

Vivero Internacional Elevates Clean Cuttings to New Hei…

One of the last independent cutting operations, this fast-growing company raises the standard for delivering clean, high-quality unrooted cuttings.

Read More
Selecta Sponsor bed at Raker trial gardens

September 5, 2017

C. Raker & Sons Acquired By Roberta’s Unique Garden…

Ownership will change hands in December, and Raker will supply young plants for the 2018 season. Beyond that, leadership of the two operations say they are excited to move forward with a partnership that will continue to supply the industry, and gardeners, with top-quality plants.

Read More

August 1, 2017

MPS Honors D.S. Cole Growers for 10 Years of Sustainabi…

At Cultivate’17, a ceremony to mark a 10-year milestone since D.S. Cole Growers became involved with More Profitable Sustainability (MPS), as the first U.S. grower to achieve MPS certification, took owner Doug Cole by surprise. Separate celebrations also recognized Metrolina Greenhouses and Dümmen Orange for achieving MPS certification.

Read More
Nexus greenhouse construction for Knox Cannabis Facility

July 27, 2017

Ornamental Growers Will Revolutionize Cannabis Industry…

Professional growers have much to offer the emerging cannabis market, according to the co-owner of Knox Medical, one of the licensed cannabis producers in Florida.

Read More
Ball ColorLink logo

July 11, 2017

Get Guidance on Running Your Business from Ball ColorLi…

Representatives from Ball ColorLink will be on-hand at Cultivate’17 to answer questions and present business-building tools and industry insights to growers.

Read More
Lean Consortium in Washington

July 10, 2017

Washington Growers Join New Horticulture Lean Consortiu…

The group of growers has committed to learning and applying the principles of Lean, a method for eliminating waste that results in more value to customers delivered at a lower cost, in a shorter time, with fewer defects and less human effort.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More

March 14, 2017

Expanded Customer Footprint, E-Commerce, Succession Key…

Costa Farms' acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants' sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

Read More

March 10, 2017

Costa Farms Expands With Purchase of Indoor Houseplant …

Costa Farms annnounced March 10 that it has acquired Delray Plants, one of the leaders in the indoor houseplant industry. The two operations are committed to the same values, principles, and goals to grow the industry, and will fit well together to accomplish this, say Randy Gilde, CEO of Delray Plants, and Joche Smith, CEO of Costa Farms.

Read More
Ken and Deena Altman

March 7, 2017

Altman Plants in Escrow to Purchase EuroAmerican Propag…

Ken Altman, a co-owner of Altman Plants based in Vista, CA, has confirmed that the operation is currently in escrow to purchase EuroAmerican Propagators, the Bonsall, CA-based young plant and finished plant grower that filed Chapter 7 Bankruptcy on Jan. 23, 2017. Ken and Deena Altman are co-owners of Altman Plants and The Plug Connection, along with their son Matthew, who has recently bought into the family business. The 55 acres of land and all of the facilities on it, which were previously owned by Jerry Church, a partner in EuroAmerican Propagators, are part of the purchase agreement currently in escrow, Altman says. However, it would not be absorbed by Altman Plants, which in 2016 was number 3 on Greenhouse Grower’s Top 100 Growers list with more than 11 million square feet of environmentally controlled greenhouse production, 62 acres of shade production, and 400 acres of outdoor field production. Altman Plants’ property […]

Read More
EuroAmerican Propagators Greenhouses

February 14, 2017

Suppliers Comment on Plant Genetics’ Fate After EuroAme…

Since the operation’s bankruptcy filing on January 23, 2017, suppliers associated with EuroAmerican Propagators have updated Greenhouse Grower on what the operation’s bankruptcy means for them – and how it will impact grower customers.

Read More
Stephanie Whitehouse

January 17, 2017

Stephanie Whitehouse Takes Her Passion for Plants to Di…

Stephanie Whitehouse, who has spent the last seven years as the Sales and Marketing Director for Peace Tree Farm in Kintnersville, PA, recently joined Dickman Farms Greenhouse and Garden Center in Auburn, NY, as the company’s new Retail General Manager.

Read More
Laura Drotleff

December 6, 2016

Are You Driving Young Growers Away? [Opinion]

In a time when the industry is facing a critical shortage of both labor and skilled, educated growers, it's important that grower operations don't unwittingly turn candidates off to a career at their business or in the industry in general. Take a closer look at your hiring practices to ensure you are being inclusive and not breaking any laws.

Read More
Trays move on an overhead conveyor to the end of the production line, where workers carefully pack the cleaned, sized, graded, counted and sorted Calla tubers

November 29, 2016

Texas Judge Halts Overtime Rule; Here’s What It Means F…

According to Craig Regelbrugge at AmericanHort, the injunction against the overtime rule is welcome news for horticulture.

Read More