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QR Codes Are Everywhere At Short Course

Avatar for By Richard Jones|July 13, 2011

QR Codes Are Everywhere At Short Course

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How to Support the Well-Being of Your Injured Greenhouse Workers

Of all the marketing trends we saw at this year’s OFA Short Course, probably the most pervasive was the use of 2D Codes. Although it’s still a relatively new technology – barcodes designed for smart phone readers have really only been around for a couple of years, and only a handful were evident at last year’s Short Course – the codes were popping up everywhere in the convention center in 2011.

The technology clearly has resonated with the industry as a quick and easy way to deliver information to customers, whether they are growers, retailers or consumers. Check out this slideshow with just a few of the creative ways the ornamentals industry is getting into 2D Codes.

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Richard Jones is Corporate Content Director for Meister Media Worldwide. For more than two decades he served as an editor for brands in Meister's U.S. Horticulture Group, including Greenhouse Grower®, American Vegetable Grower®, American Fruit Grower®, Western Fruit Grower®, and Florida Grower® magazines. See all author stories here.