Growers Invest In Consumer Education And Retailer Relationships

GROW logoThe 2014 Greenhouse Grower State  Of The Industry survey goes deeper than just sales figures and production estimates. We also asked some GROW-related questions. Specifically, we wanted to know what growers are doing to help consumers be more successful, to understand and work with their own customers better, and to invest in our industry.

We saw some interesting steps you’re taking for 2014. Here are just a few.

What have you and your business done to invest in the industry in the last 12 months?

“We donate and take care of city plants and offer support, time, money and product for industry events. We also invest in our employees’ education.” — Joe Wojciechowski, Wojo’s Greenhouse

“I hired more college and high school students and gave them more responsibilities.” — Richard Bostdorff, Bostdorff Greenhouse Acres

“I do downtown planting in my small community. We’re making sure people have the right information when buying and planting crops.”— Jill Manda, Manda’s Plant Farm

What have you done to connect directly with consumers and help them be more successful and find new ways to enjoy plants?

“We partnered with retailers to provide marketing materials to better educate their staffs and customers on new products. We support retailers involved with seminars for their customers.”
Steve McCall, McCall’s Nurseries

“We improved the information we put into the box for the store’s personnel. A brief Cliff’s Notes-style portion followed by more detailed information for the ‘plant geek.’”
Kathrein Markle, Wekiwa Gardens

“We train our merchandisers to connect with customers in the chain stores.”— Andy Buist, Micandy Garden

What have you and your business done to better understand and cultivate new customers?

“I travel and talk to other people in the industry to understand customer demands and trends.”
Mark Jackson, Southern Advanced Plants

“We have been working with a local PR firm to better understand the shift in the consumer base. Also, we have increased our use of social media and our technology.”
Joe Ward, Southwood Landscape and Garden Center

“We ask a lot of questions of people at new event forums we attend in the community. What are they looking for in a plant supplier? How can we help them achieve their goals? What do they think of when they think of our business? Do they think of us at all?”
Kevin Wilson, Shademakers Nursery & Landscape

“Sitting down and talking to them — seeing what problems they encounter when selling their product. I ask how my product or delivery can be better.”
Craig Schultz, Schultz Greenhouse

“We have investigated their taste and what they are using our products for by talking with the people who interact directly with the final consumer.”
Yvette Weinberger, Agro-Innova Pirque

“I sent out surveys to all customers asking how I can serve them better, asking what sold best for them and what different material I can grow.”
Pam Gerding, Monticello Greenhouses

Topics: ,

Leave a Reply

More From Greenhouse Grower's GROW...
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future Initiative

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memories

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
Latest Stories
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memor…

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
Luxflora Paris Trip

October 20, 2017

Luxflora Paris Trip Offers Insights on Trends Shaping H…

Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.

Read More
Steve Garvey, Dallas Johnson Greenhouses

September 23, 2017

Producing Quality Plants in the Greenhouse Starts From …

It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.

Read More
Quality in the Greenhouse

September 21, 2017

Two Head Growers and a Retail Live Goods Buyer Talk Bes…

Ultimately, the quality of the plants you grow will be responsible for the success of the consumer, and consumer success will ideally translate to repeat sales. That’s why quality must be a top priority for all growers, according to Brad Julian, a Live Goods Buyer for Lowe’s Home Improvement, and Head Growers Dennis Crum of Four Star Greenhouse and Joe Moore of Lucas Greenhouses.

Read More
Jan Gulley, Gulley Greenhouses

August 25, 2017

Why It’s Important to Educate and Engage the New Hortic…

Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.

Read More
Seed Your Future feature

July 26, 2017

Seed Your Future Aims to Inspire Careers in Plants

Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.

Read More
Albert Grimm, Jefferys Greenhouses

July 8, 2017

How You Can Use Lifestyle Marketing to Sell Plants

Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?

Read More
Metrolina Make a Wish Greenhouse

July 7, 2017

Metrolina Builds, Decorates Greenhouse for Young Cancer…

When Michael VanWingerden and his wife Courtney heard through their work with the Make-A-Wish foundation that 11-year-old Jason wanted a greenhouse to grow vegetables in, they knew Metrolina Greenhouses could help.

Read More
Metrolina Greenhouses Dig and Swig Event

June 25, 2017

Consumers Revel in Gardening at Metrolina Greenhouses’ …

Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Tyler Beasley

May 21, 2017

Final California Spring Trials Thoughts From Allan Armi…

“I went home from California Spring Trials realizing that the students enrolled in our Greenhouse Management program at Spokane Community College need to experience the trials. Attending opened many doors of opportunity for me.”

Read More
Cannabis Adobe Stock feature

May 1, 2017

Why I Turned Down a High-Paying Offer to Grow Cannabis …

Young growers have passion for all aspects of organic and sustainable growing. The key to not losing them to the cannabis industry, according to Kelly Vance, a Technical Consultant for Beneficial Insectary, may be nurturing their interests in these fields by aligning greenhouse production with sustainable growing practices.

Read More
National Collegiate Landscape Competition Feature

April 27, 2017

Hoffman Nursery Cheers On the Next Generation of Hortic…

Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.

Read More
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Pau…

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Basil Planting feature

March 29, 2017

How You Can Embrace Greenhouse Food Production With Con…

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More