How Hoffman Nursery Invests In The Future Of The Greenhouse Industry

hoffman-nursery-owners
Owners John Hoffman (left) and Jill Hoffman (center), along with Marketing Director Shannon Currey (right), are immersed in developing opportunities for horticulture in the developing green infrastructure market.

Hoffman Nursery believes in the future leaders of horticulture, and the operation invests in several programs to cultivate young people in their careers.

Shannon Currey, Marketing Director, shares some of the efforts underway at Hoffman Nursery.

• Hoffman Nursery formalized its summer internship program two years ago. “The intern spends time with every department and learns a wide range of tasks, including growing, production, stock, marketing, sales, and maintenance,” Currey says. “At the end of the internship, they give a presentation to the nursery about what they’ve been doing.”

• Hoffman Nursery sponsors the Annual & Perennial Plant Identification event at the National Association of Landscape Professionals (NALP) collegiate competition. “It’s a fantastic way to meet motivated and upcoming horticulturists,” Currey says. “The students who make it to these events are excited about horticulture and looking for connections. It’s a way for them to get to know us, learn more about what a career in horticulture is about, and develop mentors in the industry.”

• Hoffman helps local student groups attend the NALP collegiate competition. “Sometimes they come out to the nursery for paid workdays as a group, or we make outright donations to their trips,” Currey says. “For all the reasons mentioned above, these competitions are a great connection for students and those of us promoting the industry.”

• The company hosts nursery tours for current college and high school students in the region. “The students get to see how plants are produced, talk to the staff about what they’re doing, and learn more about the plants we grow,” Currey says. Design students see the plants in the landscape and appreciate the resources growers bring to the industry.”

• Hoffman Nursery sponsors scholarships for high school students to attend the Horticultural Science Summer Institute at North Carolina State University. “It’s a wonderful program that immerses kids in the horticultural world and gets them interested,” Currey says.

• Hoffman offers in-kind donations and financial support to student-based and school projects. “We support student horticulture, including high school- and collegiate-level horticulture plant sales and fundraising events, and projects like rain gardens, demonstration gardens, and state fair projects,” Currey says. “Recently, we provided plants to a huge public school project that’s integrating at least eight rain gardens and a complete re-working of the school playground and playing field to teach students about stormwater management.”

Topics: ,

Leave a Reply

One comment on “How Hoffman Nursery Invests In The Future Of The Greenhouse Industry

More From Greenhouse Grower's GROW...
Laura Drotleff

April 23, 2018

Opinion: Why the Floriculture Industry Must Be Willing to “Humble Brag” About Itself

There is potential for our industry to provide talking points for growers to promote sustainable production efforts. It’s not exactly bragging — it’s simply and humbly speaking the truth.

Read More
Dickman-Farms-Carve-and-Brew-Event

March 26, 2018

How Dickman Farms Used a New Event to Expand Its Customer Base

Last fall, Dickman Farms hosted “Carve & Brew,” a new event in which young adults were able to carve a pumpkin, taste craft brews from two local microbreweries, and relax with friends and neighbors.

Read More
Mason-Day-GrowIt-Feature

March 22, 2018

Why Your Efforts to Sell Plants Fall Short and What You Can Do About It

It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.

Read More
Latest Stories
Laura Drotleff

April 23, 2018

Opinion: Why the Floriculture Industry Must Be Willing …

There is potential for our industry to provide talking points for growers to promote sustainable production efforts. It’s not exactly bragging — it’s simply and humbly speaking the truth.

Read More
Dickman-Farms-Carve-and-Brew-Event

March 26, 2018

How Dickman Farms Used a New Event to Expand Its Custom…

Last fall, Dickman Farms hosted “Carve & Brew,” a new event in which young adults were able to carve a pumpkin, taste craft brews from two local microbreweries, and relax with friends and neighbors.

Read More
Mason-Day-GrowIt-Feature

March 22, 2018

Why Your Efforts to Sell Plants Fall Short and What You…

It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.

Read More
Seed-Your-Future-Dinner

March 20, 2018

Seed Your Future Dinner Celebrates Focus on New, Young …

During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania's Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.

Read More
Tom-Demaline-Willoway-Nurseries-feature

March 1, 2018

7 Ways You Can Control Your Business Destiny With Lawma…

As business owners and industry leaders, your job description should include being active and engaged in our political system.

Read More
Steve Garvey, Dallas Johnson Greenhouses

February 25, 2018

How Two Leading Greenhouse Growers Are Committed to Qua…

Greenhouse Grower recently asked its two most recent Head Grower Excellence in Quality award winners about the steps they take to improve plant quality. Here’s what they had to say.

Read More
employee-reviewing-shipping-list

February 21, 2018

Four Ways to Get Your Staff to Care About Quality

It can be a challenge to convince your employees to care as much as you do about your business and the quality of products you are providing. Here are four suggestions for making this happen.

Read More
Company-Culture-at-AgBiome

January 22, 2018

Four Ways to Attract Employees With a New Approach to C…

AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.

Read More
CareerUp

December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

Read More
Nathan-Nordstedt-in-the-Greenhouse-feature

December 26, 2017

Richard T. Meister Scholarship Winner Encourages Indust…

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

Read More
GROW

December 21, 2017

Greenhouse Grower’s GROW Initiative: How You Made…

To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.

Read More

December 15, 2017

Your AFE Donations Will Be Matched Between Now and the …

Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.

Read More
HortScholars

December 8, 2017

HortScholars Program Now Accepting Applications for 201…

Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.

Read More
GROW-Summit-2017-Group-Photo

December 5, 2017

GROW Summit 2017 Tackles Marketing and Business Managem…

This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.

Read More
Photo-with-Endless-Summer-Hydrangea

November 27, 2017

Why It’s Important to Get to Know Consumers at th…

One way to learn about consumer behavior is to get boots on the ground and engage with them.

Read More
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More

November 1, 2017

Thanks to the 2018 GROW Sponsors

There are a number of industry organizations that help make Greenhouse Grower’s GROW Initiative a success.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memor…

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More