Luxflora Paris Trip Offers Insights on Trends Shaping Horticulture

Luxflora Paris TripEach year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event led us to Maison & Objet and Design Week in the City of Lights – Paris, France.

Luxflora is a woman-led, non-profit organization focused on building a network for women in the floriculture industry to connect, interact, and ultimately inspire one another toward promoting the prevalence of flowers in everyday life.

The annual trip is a foundational event in which Luxflora cultivates its goals for its board of directors and members to create, inspire, and flourish by witnessing firsthand what others in our international community are doing to promote plants, as well as to gather ideas from industries that interact with ours, such as art, fashion, gastronomy, and architecture . During our international travels, we keep an intense schedule focused on a clear mission to collect as much information as possible on emerging trends and inspirations in many different areas, in order to translate these ideas that resonate with consumers to the floriculture industry. With an eye toward the cutting edge of design and consumer-biased trends, Luxflora will develop a Trend Report that we hope will guide the floriculture industry on how to apply next-level thinking to areas in floriculture such as plant and variety selection, and developing marketing and promotion of our products so they are inherent to the consumer’s daily lifestyle.

Paris is a major European city and a global cultural center . Wide boulevards and the River Seine crisscross the Paris cityscape. Beyond such landmarks as the Eiffel Tower and the gothic, 12th century Notre-Dame cathedral, the city is known for its design and avant-garde culture. It is no wonder that women within our industry would be attracted to such a city.

We spent two days at Maison & Objet walking the trade event and attending sessions to experience first-hand evolving consumer trends, inspiring experiences, and brand offerings. The event included three major sections: Maison is interior decoration; Objet is concept and retail, and the third section encompasses luxury, design, and architecture.

Our travels continued with Paris Design Week, an event involving more than 300 storefront businesses across Paris. Specialty retailers, galleries, hotels, and restaurants were open for a week to showcase their dedication to design, fashion, and forward-thinking trends. Highlights from our road show were Lalique Crystal, Yves Rocher Botanical Cosmetic Company, and SICIS, a beautiful mosaic art factory.

While walking the streets of Paris, we visited a Parisian retail garden center and a floral design shop — Jardinerie Truffaut and Au Nom de la Rose, which means “in the name of the rose.’ Here we found true inspiration on unique and revolutionary ways to design and display flowers at retail.

The final day of the excursion took us outside the city of Paris to Giverny, a village of timeless beauty and home to Claude Monet, and the Palace of Versailles. In the flower garden called Clos Normand, we reflected on the week and enjoyed the tranquil Japanese-inspired water gardens. In the afternoon, we toured through the sprawling landscape and museum of the Palace of Versailles. This immense, 18th century palace overlooks 30,000 acres of gardens featuring ofwaterways, working fountains, and statues that encompass over five centuries of history.

Looking outside of your everyday path always will inspire fresh perspectives into our businesses within the industry. The ideas we garnered and the conversations shared on the Luxflora trip will ultimatelygenerate new-found solutions and perspectives for our market. Every trip reveals valuable insights, information, and key influences that can parlay into our everyday lives. This is what we on the Board of Directors call the Luxflora Effect.

Topics: , ,

Leave a Reply

More From Greenhouse Grower's GROW...
Dickman-Farms-Carve-and-Brew-Event

March 26, 2018

How Dickman Farms Used a New Event to Expand Its Customer Base

Last fall, Dickman Farms hosted “Carve & Brew,” a new event in which young adults were able to carve a pumpkin, taste craft brews from two local microbreweries, and relax with friends and neighbors.

Read More
Mason-Day-GrowIt-Feature

March 22, 2018

Why Your Efforts to Sell Plants Fall Short and What You Can Do About It

It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.

Read More
Seed-Your-Future-Dinner

March 20, 2018

Seed Your Future Dinner Celebrates Focus on New, Young Industry Voices

During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania's Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.

Read More
Latest Stories
Dickman-Farms-Carve-and-Brew-Event

March 26, 2018

How Dickman Farms Used a New Event to Expand Its Custom…

Last fall, Dickman Farms hosted “Carve & Brew,” a new event in which young adults were able to carve a pumpkin, taste craft brews from two local microbreweries, and relax with friends and neighbors.

Read More
Mason-Day-GrowIt-Feature

March 22, 2018

Why Your Efforts to Sell Plants Fall Short and What You…

It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.

Read More
Seed-Your-Future-Dinner

March 20, 2018

Seed Your Future Dinner Celebrates Focus on New, Young …

During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania's Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.

Read More
Tom-Demaline-Willoway-Nurseries-feature

March 1, 2018

7 Ways You Can Control Your Business Destiny With Lawma…

As business owners and industry leaders, your job description should include being active and engaged in our political system.

Read More
Steve Garvey, Dallas Johnson Greenhouses

February 25, 2018

How Two Leading Greenhouse Growers Are Committed to Qua…

Greenhouse Grower recently asked its two most recent Head Grower Excellence in Quality award winners about the steps they take to improve plant quality. Here’s what they had to say.

Read More
employee-reviewing-shipping-list

February 21, 2018

Four Ways to Get Your Staff to Care About Quality

It can be a challenge to convince your employees to care as much as you do about your business and the quality of products you are providing. Here are four suggestions for making this happen.

Read More
Company-Culture-at-AgBiome

January 22, 2018

Four Ways to Attract Employees With a New Approach to C…

AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.

Read More
CareerUp

December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

Read More
Nathan-Nordstedt-in-the-Greenhouse-feature

December 26, 2017

Richard T. Meister Scholarship Winner Encourages Indust…

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

Read More
GROW

December 21, 2017

Greenhouse Grower’s GROW Initiative: How You Made…

To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.

Read More

December 15, 2017

Your AFE Donations Will Be Matched Between Now and the …

Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.

Read More
HortScholars

December 8, 2017

HortScholars Program Now Accepting Applications for 201…

Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.

Read More
GROW-Summit-2017-Group-Photo

December 5, 2017

GROW Summit 2017 Tackles Marketing and Business Managem…

This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.

Read More
Photo-with-Endless-Summer-Hydrangea

November 27, 2017

Why It’s Important to Get to Know Consumers at th…

One way to learn about consumer behavior is to get boots on the ground and engage with them.

Read More
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More

November 1, 2017

Thanks to the 2018 GROW Sponsors

There are a number of industry organizations that help make Greenhouse Grower’s GROW Initiative a success.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memor…

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More