Greenhouse Grower's GROW

Greenhouse Grower’s GROW is a strategic initiative designed to help the U.S. floriculture industry secure its long-term future by focusing on the following pillars: Invest in the Industry, Sharpen Business Management, Demand Quality, Cultivate New Customers, and Drive Consumer Success. A diverse group of GROW partners supports Greenhouse Grower in these endeavors.

The GROW program also includes two task forces: Business Management, which helps growers improve their bottom line by knowing their true production costs, and Marketing, which works to identify, gather, and create marketing resources that the horticulture industry can use to raise awareness of the benefits of plants in everyday living, attract young people to the industry, and promote their businesses.

Steve Garvey, Dallas Johnson Greenhouses

September 23, 2017

Producing Quality Plants in the Greenhouse Starts From Day One

It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.

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Quality in the Greenhouse

September 21, 2017

Two Head Growers and a Retail Live Goods Buyer Talk Best Practices for Quality

Ultimately, the quality of the plants you grow will be responsible for the success of the consumer, and consumer success will ideally translate to repeat sales. That’s why quality must be a top priority for all growers, according to Brad Julian, a Live Goods Buyer for Lowe’s Home Improvement, and Head Growers Dennis Crum of Four Star Greenhouse and Joe Moore of Lucas Greenhouses.

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Jan Gulley, Gulley Greenhouses

August 25, 2017

Why It’s Important to Educate and Engage the New Horticulture Generation

Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.

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Seed Your Future feature

July 26, 2017

Seed Your Future Aims to Inspire Careers in Plants

Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.

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Albert Grimm, Jefferys Greenhouses

July 8, 2017

How You Can Use Lifestyle Marketing to Sell Plants

Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?

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Metrolina Make a Wish Greenhouse

July 7, 2017

Metrolina Builds, Decorates Greenhouse for Young Cancer Patient

When Michael VanWingerden and his wife Courtney heard through their work with the Make-A-Wish foundation that 11-year-old Jason wanted a greenhouse to grow vegetables in, they knew Metrolina Greenhouses could help.

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Metrolina Greenhouses Dig and Swig Event

June 25, 2017

Consumers Revel in Gardening at Metrolina Greenhouses’ Dig & Swig Events

Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.

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May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

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Tyler Beasley

May 21, 2017

Final California Spring Trials Thoughts From Allan Armitage Scholarship Winner Tyler Beasley

“I went home from California Spring Trials realizing that the students enrolled in our Greenhouse Management program at Spokane Community College need to experience the trials. Attending opened many doors of opportunity for me.”

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Cannabis Adobe Stock feature

May 1, 2017

Why I Turned Down a High-Paying Offer to Grow Cannabis (More Than Once)

Young growers have passion for all aspects of organic and sustainable growing. The key to not losing them to the cannabis industry, according to Kelly Vance, a Technical Consultant for Beneficial Insectary, may be nurturing their interests in these fields by aligning greenhouse production with sustainable growing practices.

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National Collegiate Landscape Competition Feature

April 27, 2017

Hoffman Nursery Cheers On the Next Generation of Horticulturists

Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.

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Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Paul Ecke, Jr. Scholarship and Altman Family Scholarships

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

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