Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?

When Michael VanWingerden and his wife Courtney heard through their work with the Make-A-Wish foundation that 11-year-old Jason wanted a greenhouse to grow vegetables in, they knew Metrolina Greenhouses could help.

Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

“I went home from California Spring Trials realizing that the students enrolled in our Greenhouse Management program at Spokane Community College need to experience the trials. Attending opened many doors of opportunity for me.”

Young growers have passion for all aspects of organic and sustainable growing. The key to not losing them to the cannabis industry, according to Kelly Vance, a Technical Consultant for Beneficial Insectary, may be nurturing their interests in these fields by aligning greenhouse production with sustainable growing practices.

Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Tom Dudek, Senior Educator at Michigan State University Extension, says greenhouse growers should evaluate their production costs to determine if they need to make adjustments to stay competitive.