Greenhouse Grower's GROW
Greenhouse Grower’s GROW is a strategic initiative designed to help the U.S. floriculture industry secure its long-term future by focusing on the following pillars: Invest in the Industry, Sharpen Business Management, Demand Quality, Cultivate New Customers, and Drive Consumer Success. A diverse group of GROW partners supports Greenhouse Grower in these endeavors.
The GROW program also includes two task forces: Business Management, which helps growers improve their bottom line by knowing their true production costs, and Marketing, which works to identify, gather, and create marketing resources that the horticulture industry can use to raise awareness of the benefits of plants in everyday living, attract young people to the industry, and promote their businesses.
January 25, 2016
How To Retain Motivated Young Growers At Your Greenhouse Operation
Wholesale grower John R. Daley says engaging young growers and making them a viable part of your operation is the best way to ensure you keep young talent for the long term.
January 18, 2016
Five Thought-Provoking Ideas From GROW Summit 2015
Here are five ideas from Greenhouse Grower’s 2015 GROW Summit ranging from big-picture ideas to smaller initiatives that can help move the industry forward.
January 18, 2016
Sign Up Now To Attend SAF Congressional Action Days In Washington, DC
Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.
January 15, 2016
Allan Armitage: Why The Deck Has Becomes The New Hot Spot For Gardening
Armitage says decks and small spaces allow younger generations to enjoy all the benefits of a garden without the work.
January 6, 2016
Most Popular New Year’s Resolution For 2016 Favors Horticulture Industry
It’s splashed all over social media: 2016 is going to be a great year! And what’s fueling that sentiment? It’s an overwhelming need for Americans to enjoy life more. In fact, we’re so passionate about this that it’s the most popular New Year’s Resolution for 2016, followed by living a healthier lifestyle. Here are the top 6 resolutions for 2016, as reported by Time.com, according to a Google Consumer Survey by GoBankingRates. Enjoy life to the fullest Live a healthier lifestyle Lose weight Save more, spend less Spend more time with family and friends Pay down debt Among different age groups, Millennials (18 to 34) are setting more resolutions than any other group, and they’re the most concerned with spending more time with loved ones, and the most concerned with spending less and saving money. Younger Gen Xers (35 to 44) are focused more on living healthier in 2016, while […]
January 5, 2016
GROW Summit 2015 Explores Attracting The Next Generation Of Growers
Sustainable business practices and recruiting young growers were just two of the issues growers and suppliers brainstormed on at GROW Summit 2015.
January 1, 2016
Richard T. Meister Scholarship Winner Eager To Give Back To The Industry
Garrett Owen, recipient of the Richard T. Meister Scholarship, says his career goal is to become a floriculture Extension specialist.
December 29, 2015
Scotts Miracle-Gro To Fund 50 Pollinator Gardens In 2016
In an effort to help combat the loss of pollinator habitats in recent years, the Scotts Miracle-Gro Co. announced plans in mid-December for a year-long effort to improve consumer education about pollinators and promote the creation of backyard and urban habitats where they can thrive. The “Pollinator Promise” will fund the establishment of at least 50 pollinator gardens throughout the U.S. in 2016, as part of the company’s GRO1000 community gardening initiative. The GRO1000 initiative, now in its sixth year, partners with the U.S. Conference of Mayors, the Pollinator Stewardship Council, The Franklin Park Conservatory, and others, to promote the availability of additional grants for gardens and green spaces throughout the country. “The importance of pollinators is unquestionable and it is easier than most people think to create a habitat where they can thrive,” says Jim King, Senior Vice President of Corporate Affairs at Scotts Miracle-Gro. “The Pollinator Promise is […]
December 20, 2015
Chance To Apply For Shinoda Foundation Scholarships Coming Soon
The Shinoda Foundation, named in honor of California floral industry pioneer Joseph Shinoda, will begin accepting applications for its 2016-2017 scholarships in mid January.
December 14, 2015
University Of Florida Horticulture Professor Attracts New Students By Giving Them Plants He Has Bred
University of Florida Institute of Food and Agricultural Sciences Professor David Clark recently donated his 40,000th plant to an undergraduate psychology student.
December 9, 2015
Pollinator Gardens Are On The Rise, Provide Opportunities For Growers And Retailers
Thanks to the Million Pollinator Garden Challenge, enacted in June 2015 by the National Pollinator Garden Network, scores of new pollinator gardens to be planted over the next year and beyond will provide growers with ample opportunities to produce, promote and sell plants that are ideal for pollinator forage and health. And with research underway within the industry, we’ll soon have more knowledge about which plants are the most beneficial and attractive to pollinators. At Bayer’s Bee Care Center, the level of consumer engagement and interest in planting pollinator gardens is very high, Bayer’s Sarah Myers says. Bayer now has 73 local and industry partners and counting in its “Feed A Bee Campaign,” launched in March. Educating consumers about what they can plant to attract bees, and the impact they can have with even the smallest amount of space, is highly important, Myers says. It’s worth explaining to them that […]
December 9, 2015
Foodscaping Challenges Conventional Ideas About Landscaping
Conventional ideas about what a landscape should look like are being challenged left and right, from young homeowners like Sarah Baker of Baker’s Acres, who are standing up for their right not to mow their lawns, to Brie Arthur’s passion to start a movement to incorporate food with flowers throughout suburban and urban landscapes nationwide. As younger generations step up as consumers and industry leaders, these changes are likely to continue, and the horticulture industry, which has the most to gain, would be remiss not to embrace and influence them. Well known for her personal foodscape, which she has promoted across social media, and her annual tomato-tasting fundraising event benefiting the nearby J.C. Raulston Arboretum in Raleigh, N.C., Brie Arthur has also been working with schools and her local Homeowner Association (HOA) to challenge the traditional idea of the landscape to one that incorporates the growing of food with mainstream, […]