Greenhouse Grower's GROW

Greenhouse Grower’s GROW is a strategic initiative designed to help the U.S. floriculture industry secure its long-term future by focusing on the following pillars: Invest in the Industry, Sharpen Business Management, Demand Quality, Cultivate New Customers, and Drive Consumer Success. A diverse group of GROW partners supports Greenhouse Grower in these endeavors.

The GROW program also includes two task forces: Business Management, which helps growers improve their bottom line by knowing their true production costs, and Marketing, which works to identify, gather, and create marketing resources that the horticulture industry can use to raise awareness of the benefits of plants in everyday living, attract young people to the industry, and promote their businesses.

NatureFresh Internship Program

March 8, 2016

NatureFresh Develops Innovative, Interactive Program For College Students Seeking Jobs

Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.

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Kristine Lonergan, Garden State Growers

March 7, 2016

How To Make Your Brand Connect With Millennials

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

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Uber provides value to consumers by making their lives better

March 6, 2016

How To Market To Both Millennials And Boomers

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

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This row of tomatoes with large fruit load is part of an on-going project with DeRuiter Seed Co

February 24, 2016

University Of Arizona’s Greenhouse Crop Production & Engineering Design Short Course To Take Place In March

The annual event features a comprehensive educational program as well as a hands-on workshop. Registration is now open.

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Carol Miller

February 16, 2016

Why America Needs Plant Evangelists

If we want to have more people buying plants, we can’t sit back and hope for change. We need to share our passion with individual communities and spark a love for plants.

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February 2, 2016

19 Strategies To Strengthen The Horticulture Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW initiative’s five pillars: cultivate new customers, demand quality, drive consumer success, invest in the industry, and sharpen business management. Here is what you had to say.

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John Daley Featured

January 25, 2016

How To Retain Motivated Young Growers At Your Greenhouse Operation

Wholesale grower John R. Daley says engaging young growers and making them a viable part of your operation is the best way to ensure you keep young talent for the long term.

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Janeen Wright

January 18, 2016

Five Thought-Provoking Ideas From GROW Summit 2015

Here are five ideas from Greenhouse Grower’s 2015 GROW Summit ranging from big-picture ideas to smaller initiatives that can help move the industry forward.

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SAF CAD

January 18, 2016

Sign Up Now To Attend SAF Congressional Action Days In Washington, DC

Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.

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Dr Allan Armitage

January 15, 2016

Allan Armitage: Why The Deck Has Becomes The New Hot Spot For Gardening

Armitage says decks and small spaces allow younger generations to enjoy all the benefits of a garden without the work.

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Laura Drotleff

January 6, 2016

Most Popular New Year’s Resolution For 2016 Favors Horticulture Industry

It’s splashed all over social media: 2016 is going to be a great year! And what’s fueling that sentiment? It’s an overwhelming need for Americans to enjoy life more. In fact, we’re so passionate about this that it’s the most popular New Year’s Resolution for 2016, followed by living a healthier lifestyle. Here are the top 6 resolutions for 2016, as reported by Time.com, according to a Google Consumer Survey by GoBankingRates. Enjoy life to the fullest Live a healthier lifestyle Lose weight Save more, spend less Spend more time with family and friends Pay down debt Among different age groups, Millennials (18 to 34) are setting more resolutions than any other group, and they’re the most concerned with spending more time with loved ones, and the most concerned with spending less and saving money. Younger Gen Xers (35 to 44) are focused more on living healthier in 2016, while […]

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2015 GROW Summit_discussion shot

January 5, 2016

GROW Summit 2015 Explores Attracting The Next Generation Of Growers

Sustainable business practices and recruiting young growers were just two of the issues growers and suppliers brainstormed on at GROW Summit 2015.

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