Cortland Smith, the president of Walnut Springs Nursery in Glenwood, Md., has two passions: plants and sports, specifically football. Earlier this year, he found an opportunity to blend them together in a way he hopes will benefit the entire industry.
This past spring, Smith launched a company called Sporticulture, Inc., which provides access to sports licensing and marketing opportunities to growers, retailers and landscape contractors. The company’s first partnership is with the National Football League.
Working through Sporticulture, growers will have the ability to produce team color plants in officially licensed NFL containers and tags.
“Walnut Springs is a grower first and foremost, and Cort wants a program to benefit growers and give them the opportunity to add profit margins and sell plants at a higher price utilizing the power of the NFL brand,” says Pete Gilmore, director of business development at Sporticulture.
“We are encouraging growers to utilize their own plant creativity, market expertise and NFL passion to develop unique ways to mix plants and containers, while promoting their favorite NFL teams,” Smith says. “We’re also developing ways to extend the season beyond typical fall season plantings. We want to utilize the strength of the NFL brand year-round by offering indoor mums, poinsettias, etc.”
Sporticulture will be officially debuting its line of products at Cultivate’15. In the meantime, the “deep-rooted” football fan can visit Sporticulture’s website at Sporticulture.com.