Next month, the Society of American Florists (SAF) will tap into the popularity of random acts of kindness with its latest public relations campaign, “Petal It Forward.”
On October 7, SAF’s marketing team will hit the streets of New York City and randomly present people with two bouquets: one to keep and one to share with someone special in their life or a stranger who could use a smile. To increase the campaign’s reach (and, of course, the message that flowers can make someone’s day), SAF will encourage the lucky recipients to share how they “petal it forward” by posting a picture using the hashtag #PetalItForward and tagging SAF’s Instagram (@About_Flowers) or Twitter (@FlowerFactor) accounts.
While SAF has focused its efforts on the city that never sleeps (because of its high volume of pedestrians and media opportunities), you can initiate you Petal It Forward giveaways in your own cities. Several of its members are taking part, including Dramm and Echter in Encinitas, Calif.
Visit the SAF website to find out how you can participate, and prepare to #PetalItForward.