Local Florists Celebrate Women’s Day and SAF Promotes Occasion With New Video

For the third year in a row, local florists across the United States, in conjunction with CalFlowers (California Association of Flower Growers and Shippers) and ASOCOLFLORES (the Association of Colombian Flower Exporters), have joined together in support of a national campaign called Love, Honor, Respect, in celebration of International Women’s Day, March 8. The date is an occasion to recognize and celebrate the influence and achievements of women throughout history and today, from business to politics, athletics to philanthropy, to celebrity and the mom next door. More than 100 nations recognize Women’s Day and 35 have declared it a national holiday with thousands of events held by civic organizations, governments, charities, educational institutions, women’s groups, corporations, and the media.

“The mission of Women’s Day Holiday campaign is to provide a platform for the community to show respect, appreciation, and love for all the amazing women who make a difference in our lives on a daily basis,” says Michael LoBue, CEO of CalFlowers.

The promotion includes the launch of a national Women’s Day Holiday website,as well as a Women’s Day Holiday social media campaign on Facebook. The campaign encourages the community to nominate the special women in their life to receive free flowers by sharing stories of love, honor and respect.

“Every woman deserves Love, Honor and Respect,” says Cheryl Denham, CEO of Arizona Family Florist in Phoenix, AZ. “Whether mother or daughter, young or old, amazing women deserve to be honored on Women’s Day, March 8. In addition to recognizing and celebrating the achievements of women, our goal is to raise awareness for the non-profit organization, Where Hope Lives.

The purpose of Where Hope Lives is to rescue trafficking victims, offering them love, hope and a way off the streets. Established in 2009, the non-profit Where Hope Lives, formerly The Rescue Project, is a national leader in the rescue, recovery, and prevention of human trafficking, and relies on donations and support from both the public and private sector. In addition to helping raise awareness, the floral community donates flowers year round that are used in their heroic outreach efforts. Learn more about the organization and donate directly at the Where Hope Lives website.

SAF Promotes Women’s Day With New Video, Social Media

The Society of American Florists (SAF) is making the promotion of International Women’s Day easy with strategic advice, a promotional video, graphics, suggested social media text, and more for its members. SAF will promote Women’s Day flowers on social media. Simply share Facebook.com/AboutFlowers posts and Twitter.com/FlowerFactor tweets. In addition, SAF will run paid promotions of a new YouTube video to help raise awareness of flowers for the occasion.

To help members promote their shops and flowers for Women’s Day, SAF’s Women’s Day Resource Center provides suggested sample messages to post on Facebook. Here are a few of them:

• Watch what happens when women get a surprise. Women’s Day is March 8th. #petalitforward https://youtu.be/xNtizYdI3zE
• Celebrate Women’s Day on March 8. Honor, respect and love translate so beautifully with flowers. (Link to your website)
• We can help you say THANK YOU this Women’s Day, March 8. (Link to your website)
• Women’s Day is March 8. Giving flowers is a sophisticated way to recognize workplace accomplishments. A mixed floral arrangement of reds, rich oranges and fuchsias inspires and energizes. (Link to your website)
• Women’s Day is March 8. Make your wife smile! Send her special flowers. What are her favorite – the varieties at your wedding, flowers you sent her when you first started dating or the ones she buys for herself? What is her favorite color? (Link to your website)

Topics: , , ,

Leave a Reply

More From Management...
SNA Logo

June 19, 2017

SNA, MANTS Plan to Co-Locate Their Events in 2018

There is crossover appeal for participants of both events, according to show organizers, and this cooperation will bring value and potential new business opportunities for both audiences.

Read More
Heat Safety App

June 18, 2017

Protect Your Employees from Heat-Related Illnesses with This Updated App

The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.

Read More

June 1, 2017

Reimagining a Brand: How Did We Do With Greenhouse Grower?

Changing the design and content strategy of a brand isn't easy, but we think the new Greenhouse Grower will help carry our innovative industry forward and allow us to better serve your information needs.

Read More
Latest Stories
SNA Logo

June 19, 2017

SNA, MANTS Plan to Co-Locate Their Events in 2018

There is crossover appeal for participants of both events, according to show organizers, and this cooperation will bring value and potential new business opportunities for both audiences.

Read More
Heat Safety App

June 18, 2017

Protect Your Employees from Heat-Related Illnesses with…

The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.

Read More

June 1, 2017

Reimagining a Brand: How Did We Do With Greenhouse Grow…

Changing the design and content strategy of a brand isn't easy, but we think the new Greenhouse Grower will help carry our innovative industry forward and allow us to better serve your information needs.

Read More
June 2017 Cover feature Image

June 1, 2017

Greenhouse Grower is Evolving With You

For 33 years, Greenhouse Grower has been the most trusted, independent resource for our industry and your operation. We’ll keep evolving to remain an indispensable partner for you in the months and years to come.

Read More

May 31, 2017

Customers Come First at Prides Corner Farms

This people-focused grower serves a diverse set of customers, successfully giving each one individual attention without sacrificing efficiency.

Read More
Art VanWingerden

May 31, 2017

Art VanWingerden on the Importance of Investing in Your…

When it comes to reinvesting in structures, Art VanWingerden of Metrolina Greenhouses says it's important maintain the longevity of the building so it will last to the next generation and the generation after that.

Read More
Stepables Tough-Ten Tags

May 25, 2017

Jury Awards Damages in Stepables Photo Copyright Case, …

According to a press release from Under A Foot Plant, Co,, a jury awarded Under A Foot Plant (which owns the Stepables product line) $900,000 in actual damages for The Perennial Farm’s use of Stepables’ copyrighted photographs.

Read More

May 25, 2017

AmericanHort Hosting Advocacy Visit to Capitol Hill in …

AmericanHort has announced it will be hosting Impact Washington, an inaugural advocacy and policy summit, in Washington, DC, Sept. 12-13.

Read More

May 23, 2017

USDA-APHIS Bulletin on Unauthorized Distribution of Gen…

On May 2, 2017, USDA-APHIS was informed that an orange petunia variety was potentially genetically engineered and had been imported and moved interstate without required authorization by APHIS. This led to testing of numerous petunia varieties, which confirmed this particular variety and several others are genetically engineered, and meet the regulatory definition of a regulated article under APHIS regulations. APHIS continues to work with the industry to ensure unauthorized GE petunias are not distributed in the United States.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Dr. P. Allen Hammer, Dummen Orange

May 22, 2017

New Dümmen Orange Scholarship Honors Legacy of Dr. P. A…

“Our industry’s future depends on attracting and supporting bright, hard-working students into horticulture programs across North America, and the support of Dümmen Orange will aid that effort,” Hammer says.

Read More
The Greenhouse and Hoophouse growers handbook

May 19, 2017

New Book Highlights the Benefits of Growing Vegetables …

Andrew Mefferd’s new book, “The Greenhouse and Hoophouse Grower’s Handbook: Organic Vegetable Production Using Protected Culture,” covers the many benefits of protected culture food production, from being first to market, to more effective pest control.

Read More
MedMen New Facility

May 18, 2017

MedMen Cannabis Production Facility in Nevada Nearly Co…

Construction is expected to be completed this summer on the facility, which will include a 26,000-square-foot greenhouse and a 19,000-square-foot extraction and production wing.

Read More
New Frontier Cannabis Industry Annual Report

May 18, 2017

New Frontier Publishes Annual Report on the Cannabis In…

The 2017 Cannabis Industry Annual Report provides an up-to-date perspective on the growth and transformation of the legal cannabis industry, and what it means for each segment of the market, including producers.

Read More
ISO Cutting Machine

May 16, 2017

The Top 100 Growers are Investing in More Technology to…

Labor has traditionally been among growers’ most significant costs, but the continued rising costs and lack of available labor are currently two very heavy burdens that growers have to bear. As the labor supply dwindles, the Top 100 Growers discuss their next steps toward investing in technology to streamline efficiency at their respective operations.

Read More
Flores El Capiro, AIPH Grower of the Year 2017

May 16, 2017

Entries Now Open for International Grower of the Year A…

The International Association of Horticultural Producers’ International Grower of the Year Awards, sponsored by Royal Flora Holland, will take place at IPM Essen 2018 in Essen, Germany.

Read More
Cannabis Crop Protection

May 14, 2017

2017 Cannabis Regulatory Outlook: A Game of Wait and Se…

Medical and adult use legalization measures are on the legislative agenda in a total of 37 states in 2017 — and there's a sentiment gaining steam that the new administration may not be so scary after all.

Read More
2016 Top 100 Growers List

May 12, 2017

How the Top 100 Greenhouse Growers Tackle Managing Cost…

The country’s largest growers continue to strive to maintain a balance with price and costs while making sure they stand out from the competition.

Read More