Size doesn’t have to be a limiting factor anymore to convey consumer information through pots, tags, and labels.
California Spring Trials 2019 is not only a plants fashion week on steroids, it’s also a great place to gather some ideas for marketing plants to sell.
Providing online education about your products for consumers, whether wholesale or general gardening public, is key to driving future success.
Knowing what’s hot and what’s not can help sell more product. Carmen Johnston says making that connection can be as simple as looking around online.
What better way to tell your product’s story than through the unlimited potential of online outreach via social media marketing?
Food safety scares, such as in the case of the past year’s troubles with E. coli outbreaks in romaine lettuce, continue to cause issues in the food supply. And consumers just aren’t tolerating it anymore.
While houseplants are trendy overall, especially tropicals, there are some strong sub-trends you can capitalize on.
Using social media and several other forms of advertising, Proven Winners was able to connect with more than 2 billion consumers last year.
In the wake of the romaine lettuce recall, Square Roots, a Brooklyn, NY-based vertical farm with famous co-founders, has launched new labeling allowing consumers to access their food’s full backstory with a simple scan.
In light of numerous recent food safety recalls, greenhouse leafy greens producers assure consumers their products are safely grown in a controlled environment.
The urban farming pioneers are teaming up with their community partners in New York City and Chicago to bring fresh, locally grown salad greens to those facing food insecurity while also encouraging consumers to fight waste at home.
By taking advantage of these trends, you can present your company as a strong influencer in the industry, and hopefully breathe new life into your current business.
Growers and retailers can visit NGB’s “Year of the” display in the concourse of the Columbus Convention Center during Cultivate’18 to learn more and discover new elements of the 2019 program.