2013-14 Color Trends

Hibiscus Tropic Escape series

Nothing attracts people like color. It triggers immediate emotional responses and lasting memories. From fashion and food to plants and outdoor living décor, color is a magnet with power to spark final purchasing decisions.

Color is one of the influences that triggers purchasing choices people make everyday for their homes, gardens and outdoor living spaces.

Why Trends?

“Trends shape consumer demand,” says garden trend-spotter Susan McCoy, president of Garden Media Group, a garden marketing and public relations firm in Kennett Square, Pa.

Born from multiple disciplines like fashion, art and social ideas, garden trends influence what plants, products and services customers want.

According to McCoy, this year’s new color trends reflect a growing consumer demand for plants and products that bring happiness and bliss.

Global trends expert Li Edelkoort, founder of the Paris-based trend forecasting company, Trend Union, agrees. When looking at the future of fashion and home décor, she explains the upcoming “Year of Bliss” takes its cue from nature, finding expression in bright colors, nature-inspired products and tactile experiences.

The Impact Of Color

“Understanding consumers’ color preferences will put you ahead of the game,” McCoy says. “Color draws the eye and excites the senses. Color commands attention and sets the tone for any size garden, whether it’s creating a tropical island feel with bold colors or a restful palette with soothing shades of pastels and greens.”

Color is a powerful tool to have in your marketing arsenal, and knowing the trends allows you to provide what customers are looking for.

Pantone Predictions

The Spring 2013 Pantone Color Report, part of the Pantone Fashion + Home , supports Garden Media’s own research, predicting consumers’ preference for bold, bright colors that are uplifting and soothing at the same time. These colors, from metallic bronze to true red, impact end-user purchases, particularly in the lawn and garden industry.

“The big news is that any shade of green is being treated as a neutral color in everything from fashion to home décor. Luckily for us, we’ve already got green going on in the original green industry,” McCoy says.

Trendy colors from metallics and energizing blues, yellows and purples to shades of green mimic nature and evoke positive emotions. This is mirrored in Pantone’s palette for spring 2013. The colors are a range of bright, cheerful colors.

In particular, Pantone predicts that three shades of green will be hot in spring 2013:
Tender Shoots: a vibrant, invigorating, active and cheerful yellow-green
Grayed Jade: a subtle, hushed green with a gray undertone
Sophisticated Emerald: a lively, radiant green

Other colors that Pantone predicts will be big in 2013 are:

Exotic African Violet: a statement purple color that brings a touch of intrigue to the palette
Poppy Red: a seductive, sensual and celebratory shade of true red
Nectarine: a bright, effervescent citrus orange with coral undertones provides a tangy burst of flavor
Lemon Zest: with a refreshing, spritely greenish cast
Dusk Blue: offers a calming sense of serenity akin to its green counter part, Grayed Jade. Both of these colors act as the season’s newest neutrals.
Linen: a warm neutral, is light and airy, providing a nude-like basic that is a must-have for spring
Anchoring Monaco Blue: a classic shade that offers both stability and depth to the entire palette.

McCoy adds that she also sees purples being used as a new neutral.

“From deep plum to lavender and gray, shades of purple will be popular color choices for a sophisticated, yet cheerful landscape. Yellow is the complimentary color to purple and will also be popular.”

There are plenty of opportunities to mix bright gold and silver metallics, neutral browns and grays for a more upbeat, hip look in both small and large urban gardens.

Planning Your Palette

So, how do you incorporate these new color trends into your plans? Marta Maria Garcia, marketing director for Costa Farms, a large grower of tropical, perennial and bedding plants in Gould, Fla., explains how color strongly influences new plant offerings and accessories.

“We are always on the lookout at trade shows throughout the world, scouting for trendy colors, the latest designs and new plants that provide gardeners with the ‘next big thing’ they would want in their own landscapes,” Garcia says.

Costa Farms recently released a dozen hot-colored flowers in the Tropic Escape Hibiscus collection, which offers bright colors and attributes gardeners will be looking for. The oversized flowers come in trendy colors like Caribbean Cocktail yellow, Tiki Temptation orange, and Monsoon Mixer pink. Plus, the easy-care hibiscus bloom twice as long as old-fashioned hibiscus and can take the heat through the hottest summer months.

Consumers also want four seasons of color throughout the year. New this year are some attractive edible ornamentals that are going to change how gardeners think about berries.

An award-winning new blueberry, Vaccinium ‘Peach Sorbet’ is part of the BrazelBerries Collection of new dwarf edible ornamentals from Fall Creek Farm & Nursery. A four-season showstopper, this compact blueberry plant has leaves ranging in color from peach to pink to orange to emerald green in the spring and in cooler climates. During the winter, the foliage turns a rich eggplant purple. In addition, the very dwarf hardy blueberry, Vaccinium ‘Jelly Bean,’ adds trendy year-round color perfect for patios or balconies or throughout the landscape.

First And Last Impression

Nothing says, “Hello” like a shot of color. It could be all white. It could be varying shades of purple. Beautiful landscapes and gardens peppered with colorful plants increase property values and retail sales.

For most homeowners, curb appeal is their home’s calling card. Dr. Charlie Hall, professor of horticulture at Texas A&M and holder of the Ellison Chair in International Floriculture, found that landscaping yields an average of a 109 percent return on every dollar spent, much more than other home improvements. He also reports that home improvement sales are projected to be up 4 percent next year.

“What an opportunity to sell some color for instant impact,” McCoy says. “The garden industry needs to anticipate an increased demand for plants with trendy colorful blooms that bring on a happy, positive feeling.”

Remember, whether it’s choosing landscape plants for a first house or sprucing up a front yard with flowers, most people want colorful, easy, low-maintenance plants.

Open Doors

McCoy insists it’s important to keep communication flowing among growers, retailers and end-users by using emerging trends to increase profits and grow the bottom line.
“Develop relationships with breeders who are visiting trade shows throughout the world to stay current on new flowering shrubs and products that provide easy beauty for landscapes and gardens,” she says. “Read magazines like Greenhouse Grower and other trade publications both in and outside the industry.”

McCoy says growers can use color to help grow their customer base.
“Take these ideas to your customers and show them how to integrate color trends into their strategic planning. Offer opportunities for feedback and time to share experiences and ideas.

“If people are seeking happiness in ordinary things, then the life-enriching benefits of plants should be an easy message to leverage and communicate,” she says.

You can view the complete Garden Media report at GardenMediaGroup.com. GG

Topics:

Leave a Reply

One comment on “2013-14 Color Trends

More From Marketing...
Seed-Your-Future-Initiative-Release-3.3.16-1

April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant Blindness” Among U.S. Youth

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

Read More
AFE-Flower-Marketing-Videos

April 20, 2018

Your Weekly Chance to Market the Positive Vibes That Flowers Bring

Each week between now and the end of the year, American Floral Endowment will post a new video promoting flowers.

Read More
Dual Income No Kids (DINK) Young Couple

April 10, 2018

Make Plans to Attend the NICH Annual Conference in Atlanta in June

Everyone in every aspect of consumer horticulture is invited to attend and help create a unified, strategic plan around industry-wide priorities.

Read More
Latest Stories
Seed-Your-Future-Initiative-Release-3.3.16-1

April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant …

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

Read More
AFE-Flower-Marketing-Videos

April 20, 2018

Your Weekly Chance to Market the Positive Vibes That Fl…

Each week between now and the end of the year, American Floral Endowment will post a new video promoting flowers.

Read More
Dual Income No Kids (DINK) Young Couple

April 10, 2018

Make Plans to Attend the NICH Annual Conference in Atla…

Everyone in every aspect of consumer horticulture is invited to attend and help create a unified, strategic plan around industry-wide priorities.

Read More
Banker-Plants-at-Thiels

March 19, 2018

Bug Your Customer About Biocontrols

Getting customers educated about your biocontrol use and using it to build your brand is all about telling your story in way that attracts attention.

Read More

March 11, 2018

National Initiative for Consumer Horticulture Releases …

A new series of four #PlantsDoThat Inside infographics focuses on the multitude of ways indoor plants affect where we live, where we work, where we heal, and where we learn. The first two infographics are now available.

Read More
Garden-Tribe-Monrovia

February 27, 2018

8 Trends Influencing the Garden World in 2018

Expert trend watchers at Monrovia predict that suburban plant hunters, garden coaching, and perfect pines will be just a few of the top consumer gardening demands in 2018.

Read More
Amazon-Online-Plant-Store

February 7, 2018

The Latest on Amazon’s Online Plant Store

There is debate throughout the industry over how Amazon’s presence will affect growers who are looking to sell plants online.

Read More
Nature-Hills-Nursery-Plant-Shipping-feature

February 2, 2018

How You Can Tackle Online Plant Sales

Selling your products online can open up a new revenue stream, but there are several factors you need to consider along the way.

Read More
Max-Luthy-TPIE-keynote

January 18, 2018

TPIE Keynote Maxwell Luthy Turns Trends Into Opportunit…

Maxwell Luthy, Director of Trends & Insights for TrendWatching, showed how to turn trends into business prospects for attendees of the 2018 Tropical Plant International Expo keynote address.

Read More
NGB Year of the Tulip

December 23, 2017

How You Can Participate in Promoting National Garden Bu…

Promotional materials for the National Garden Bureau’s four “Year of the” crops for 2018 are now available. The materials are designed to help growers and garden retailers encourage consumers to discover and embrace new, exciting crops each year.

Read More
Petal-it-Forward

October 3, 2017

October 11 is Your Chance to Petal it Forward

The Society of American Florists’ “Petal it Forward” campaign returns in 2017. Learn how you can participate in this day of spreading kindness through flowers.

Read More
Micandy Gardens Team

September 17, 2017

4 Ways Micandy Gardens Greenhouses Reaches Out to Mill…

Micandy leverages social media to get the word out about its products and spread the word about how flowers can make a difference in people’s lives.

Read More
Costa Farms Exotic Angel Idea Book

September 12, 2017

Costa Farms’ New Lookbook Offers Consumers Ideas on Bes…

The new “Bring Your Home to Life” lookbook is a curated collection of more than 300 unique plant varieties best suited to grow in homes and offices.

Read More
Certified American Grown Flowers

September 5, 2017

Certified American Grown Flowers Names New Third-Party …

The organization’s new partnership with Where Food Comes From Inc., an agriculture-focused certification company with more than 20 years of experience, will be launched via video conference on September 14.

Read More
Container Gardening

September 5, 2017

14 Consumer Gardening Trends That Have Stood the Test o…

In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.

Read More

August 29, 2017

Know Your Grower: New Platform Brings Consumer Transpar…

The new Follow Your Flower or Plant vignette from MPS allows consumers to learn all about the producers of the plants and flowers they see at retail, and how sustainably their products are grown.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

August 29, 2017

First-Of-Its-Kind Federal Grant Designed to Stimulate C…

The National Initiative for Consumer Horticulture has received a USDA grant to help develop strategies and tactics to grow the practice of gardening 20% by 2025.

Read More
Luxfloraflowerrun17

July 20, 2017

Luxflora Attracted Even More Participation to its Secon…

More than 170 runners kicked off Cultivate'16 on Sunday, July 16, with Luxflora's second annual 5k race. It was a great way to start the week, participants said.

Read More