America In Bloom Launches Communities In 2011 Program

Celebrating the 10th anniversary of America in Bloom, citizens in more than 20 towns across America are working on local revitalization programs as they prepare for visits from America in Bloom (AIB) judges. These towns are planting, cleaning and doing everything they can to be in the running to be named the best blooming, most livable town in America.
 
The America in Bloom competition is open to towns and cities of all sizes. The smallest town has been Shipshewana, Ind., with a population of 536, and the largest is Chicago. To date, nearly 200 towns and cities from 38 states have participated in the program and more than 21 million people have been touched by it. Towns are compared to others in the same population category.
 
Judging will begin in May and continue through early August. America in Bloom is the only program of its type in the United States that sends pairs of specially trained judges to visit each participating town for two days of extensive touring, interviews with municipal representatives and meetings with community volunteers. Judges evaluate eight criteria: 
 
– Community involvement
– Tidiness
– Environmental effort
– Heritage preservation
– Urban forestry
– Landscaped areas
– Floral displays
– Turf and groundcover areas. 
 
These criteria are examined across three sectors: commercial, municipal and residential. 
 
Judges will prepare an extensive written evaluation offering observations of exceptional practices and suggestions for improvements. It is given to the community after awards are announced in October. Many towns use these evaluations as a blueprint for further enhancements to their quality of life and to support grant applications.
 
While several of the 2011 competing towns are back in the program after many years of participation, others are first-time entries. Cheltenham Township, Pa., is in the non-compete category, which offers an opportunity to experience the program without receiving a numerical score or be eligible for awards.
 
Participants have opportunities to receive recognition in the following areas:
 
– Population category winner
– Criteria award–the “best of the best” overall across all population categories in each of the eight evaluated criteria.
– Special mention–for what the judges deem to be an extraordinary project or program
 
Population category winners are invited to participate in international competition via the Communities in Bloom program in Canada. Current and past participants are eligible to win a cash prize in the America in Bloom YouTube competition, by submitting a short video describing the impact of the program on their town.
 
“Our participants have told us that they are all winners beginning with the day they decide to be part of the America in Bloom family,” says Laura Kunkle, AIB’s executive director. “The effort of being part of the program makes such a visible difference and generates so much excitement in each town that they are all better for it, not just during their years of participation, but for years afterwards. Participation in America in Bloom makes a lasting impression and can change the way a city looks at itself and how its various sectors work together.”
 
Awards will be announced on October 6-8 at AIB’s Educational Symposium & Awards Program, held this year in the Washington, D.C. area. Learn more about AIB online at AmericaInBloom.org.

Leave a Reply

More From Marketing...
Luxflora Networking

May 1, 2018

Luxflora Launches Flourish Funding to Support Women-Led Industry Initiatives and Networking

The nonprofit, floriculture organization plans to announce its first Initiative winner at Cultivate in July and encourages interested applicants to submit their applications by May 31 to be considered.

Read More
Seed-Your-Future-Initiative-Release-3.3.16-1

April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant Blindness” Among U.S. Youth

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

Read More
AFE-Flower-Marketing-Videos

April 20, 2018

Your Weekly Chance to Market the Positive Vibes That Flowers Bring

Each week between now and the end of the year, American Floral Endowment will post a new video promoting flowers.

Read More
Latest Stories
Luxflora Networking

May 1, 2018

Luxflora Launches Flourish Funding to Support Women-Led…

The nonprofit, floriculture organization plans to announce its first Initiative winner at Cultivate in July and encourages interested applicants to submit their applications by May 31 to be considered.

Read More
Seed-Your-Future-Initiative-Release-3.3.16-1

April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant …

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

Read More
AFE-Flower-Marketing-Videos

April 20, 2018

Your Weekly Chance to Market the Positive Vibes That Fl…

Each week between now and the end of the year, American Floral Endowment will post a new video promoting flowers.

Read More
Dual Income No Kids (DINK) Young Couple

April 10, 2018

Make Plans to Attend the NICH Annual Conference in Atla…

Everyone in every aspect of consumer horticulture is invited to attend and help create a unified, strategic plan around industry-wide priorities.

Read More
Banker-Plants-at-Thiels

March 19, 2018

Bug Your Customer About Biocontrols

Getting customers educated about your biocontrol use and using it to build your brand is all about telling your story in way that attracts attention.

Read More

March 11, 2018

National Initiative for Consumer Horticulture Releases …

A new series of four #PlantsDoThat Inside infographics focuses on the multitude of ways indoor plants affect where we live, where we work, where we heal, and where we learn. The first two infographics are now available.

Read More
Garden-Tribe-Monrovia

February 27, 2018

8 Trends Influencing the Garden World in 2018

Expert trend watchers at Monrovia predict that suburban plant hunters, garden coaching, and perfect pines will be just a few of the top consumer gardening demands in 2018.

Read More
Amazon-Online-Plant-Store

February 7, 2018

The Latest on Amazon’s Online Plant Store

There is debate throughout the industry over how Amazon’s presence will affect growers who are looking to sell plants online.

Read More
Nature-Hills-Nursery-Plant-Shipping-feature

February 2, 2018

How You Can Tackle Online Plant Sales

Selling your products online can open up a new revenue stream, but there are several factors you need to consider along the way.

Read More
Max-Luthy-TPIE-keynote

January 18, 2018

TPIE Keynote Maxwell Luthy Turns Trends Into Opportunit…

Maxwell Luthy, Director of Trends & Insights for TrendWatching, showed how to turn trends into business prospects for attendees of the 2018 Tropical Plant International Expo keynote address.

Read More
NGB Year of the Tulip

December 23, 2017

How You Can Participate in Promoting National Garden Bu…

Promotional materials for the National Garden Bureau’s four “Year of the” crops for 2018 are now available. The materials are designed to help growers and garden retailers encourage consumers to discover and embrace new, exciting crops each year.

Read More
Petal-it-Forward

October 3, 2017

October 11 is Your Chance to Petal it Forward

The Society of American Florists’ “Petal it Forward” campaign returns in 2017. Learn how you can participate in this day of spreading kindness through flowers.

Read More
Micandy Gardens Team

September 17, 2017

4 Ways Micandy Gardens Greenhouses Reaches Out to Mill…

Micandy leverages social media to get the word out about its products and spread the word about how flowers can make a difference in people’s lives.

Read More
Costa Farms Exotic Angel Idea Book

September 12, 2017

Costa Farms’ New Lookbook Offers Consumers Ideas on Bes…

The new “Bring Your Home to Life” lookbook is a curated collection of more than 300 unique plant varieties best suited to grow in homes and offices.

Read More
Certified American Grown Flowers

September 5, 2017

Certified American Grown Flowers Names New Third-Party …

The organization’s new partnership with Where Food Comes From Inc., an agriculture-focused certification company with more than 20 years of experience, will be launched via video conference on September 14.

Read More
Container Gardening

September 5, 2017

14 Consumer Gardening Trends That Have Stood the Test o…

In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.

Read More

August 29, 2017

Know Your Grower: New Platform Brings Consumer Transpar…

The new Follow Your Flower or Plant vignette from MPS allows consumers to learn all about the producers of the plants and flowers they see at retail, and how sustainably their products are grown.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

August 29, 2017

First-Of-Its-Kind Federal Grant Designed to Stimulate C…

The National Initiative for Consumer Horticulture has received a USDA grant to help develop strategies and tactics to grow the practice of gardening 20% by 2025.

Read More