Home Depot and Martha Stewart Living Omnimedia announced an agreement to develop an exclusive Martha Stewart Living brand of home improvement products in select categories, including outdoor living, home organization and home decor. With the addition, Home Depot gives consumers another reason to give the big box retailer a visit.
“Our partnership with Martha Stewart is a natural fit,” says Frank Blake, chairman & CEO, The Home Depot. “For years both organizations have been the go-to destination for consumers seeking ideas and information regarding their home improvement project. Martha and her organization offer the best, most practical design ideas for customers and together we will offer unique products at affordable prices, along with enhanced know-how to help consumers complete any project.”
Home Depot reports Stewart and her team of designers are working side by side with Home Depot merchant and design teams to produce a brand that allows customers to easily coordinate decor and design elements when taking on home improvement projects.
“Partnering with Home Depot allows us to offer a wider audience the product and ‘how-to’ information they need to complete all of their home improvement projects,” Stewart says.
Products in the outdoor living category will begin to launch in January 2010 in the United States and in February 2010 in Canada. Products in the home organization categories will launch in February 2010. The outdoor living line will consist of many different styles of patio dining and conversation sets ranging in price from $399 to $1,999, while the home organization category will feature a new closet organization system and a versatile nine-cube organizational unit.
Both companies are in the process of developing additional product offerings that will be available in 2010, and more details will be announced in the first part of next year. All of these products will be available in The Home Depot stores across both the U.S. and Canada as well as on homedepot.com.