Endless Marketing Ideas

Endless Marketing Ideas

There’s no limit to the number of fun and exciting ideas The John Henry Company is developing. From seasonal pot wraps and QR codes to new merchandising concepts for gifting and its BloomIQ.com website, the people at John Henry are certainly keeping busy but more importantly helping growers and retailers sell more plants.

Some growers will always argue good-quality plants sell themselves. Of course, that’s true in some cases, but it’s clearly becoming more important to connect more directly to that key demographic of female consumers–and fun, attractive packaging is the way to do just that.

Among some of John Henry’s packaging ideas unveiled at the California Spring Trials are pumpkin and scarecrow pot wraps for the fall season and a special Easter program that involves QR codes connecting smartphone users to short, stop-motion videos of an Easter chick hatching.

John Henry also showcased a few brand-specific packaging items, including Plant In A Jiffy carriers, Martha Stewart Living bulb carriers and a grab-and-go carrier for blueberries grown by the Berry Family of Nurseries. P. Allen Smith is featured front and center on the package.

Tags are changing, as well. John Henry introduced its new portrait tag design which features three new elements: 1) bilingual; 2) QR codes; and 3) “Perfect Partners,” which matches the featured plant with other plants that perform well with it.

Pot wraps seem to becoming more prevalent, as well.

“Every time you walk into the garden center, you should see end caps with product that has a pot wrap,” says Kristi Huffman, senior vice president of John Henry. “That really builds a premium item.”

John Henry’s BloomIQ.com is developing quickly, as well. The company first introduced the consumer-facing website at last July’s OFA Short Course. The website has made tremendous strides since. John Henry has developed a concept for retail kiosks at garden centers in which consumers can print off shopping lists for desired plants. Consumers can search for plants like, say, orchids and create print lists at home to take shopping, too.

“The number of visitors printing shopping lists has tripled,” says Brenda Vaughn, assistant marketing manager for John Henry. “And 129 countries have visited BloomIQ.com already.”

Learn more about John Henry online at www.jhc.com.

Leave a Reply to Anonymous Cancel reply

2 comments on “Endless Marketing Ideas

  1. Nice thoughts about the potcovers and wraps, but doesn’t that make the independent garden center seem more like a big box store? That’s what you see when you walk into Lowe’s, Home Depot, Walmart, etc. Don’t we want to remain unique and individual as IGC’s and not cookie cutter?

  2. Nice thoughts about the potcovers and wraps, but doesn’t that make the independent garden center seem more like a big box store? That’s what you see when you walk into Lowe’s, Home Depot, Walmart, etc. Don’t we want to remain unique and individual as IGC’s and not cookie cutter?

More From Marketing...
Luxflora Networking

May 1, 2018

Luxflora Launches Flourish Funding to Support Women-Led Industry Initiatives and Networking

The nonprofit, floriculture organization plans to announce its first Initiative winner at Cultivate in July and encourages interested applicants to submit their applications by May 31 to be considered.

Read More
Seed-Your-Future-Initiative-Release-3.3.16-1

April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant Blindness” Among U.S. Youth

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

Read More
AFE-Flower-Marketing-Videos

April 20, 2018

Your Weekly Chance to Market the Positive Vibes That Flowers Bring

Each week between now and the end of the year, American Floral Endowment will post a new video promoting flowers.

Read More
Latest Stories
Luxflora Networking

May 1, 2018

Luxflora Launches Flourish Funding to Support Women-Led…

The nonprofit, floriculture organization plans to announce its first Initiative winner at Cultivate in July and encourages interested applicants to submit their applications by May 31 to be considered.

Read More
Seed-Your-Future-Initiative-Release-3.3.16-1

April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant …

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

Read More
AFE-Flower-Marketing-Videos

April 20, 2018

Your Weekly Chance to Market the Positive Vibes That Fl…

Each week between now and the end of the year, American Floral Endowment will post a new video promoting flowers.

Read More
Dual Income No Kids (DINK) Young Couple

April 10, 2018

Make Plans to Attend the NICH Annual Conference in Atla…

Everyone in every aspect of consumer horticulture is invited to attend and help create a unified, strategic plan around industry-wide priorities.

Read More
Banker-Plants-at-Thiels

March 19, 2018

Bug Your Customer About Biocontrols

Getting customers educated about your biocontrol use and using it to build your brand is all about telling your story in way that attracts attention.

Read More

March 11, 2018

National Initiative for Consumer Horticulture Releases …

A new series of four #PlantsDoThat Inside infographics focuses on the multitude of ways indoor plants affect where we live, where we work, where we heal, and where we learn. The first two infographics are now available.

Read More
Garden-Tribe-Monrovia

February 27, 2018

8 Trends Influencing the Garden World in 2018

Expert trend watchers at Monrovia predict that suburban plant hunters, garden coaching, and perfect pines will be just a few of the top consumer gardening demands in 2018.

Read More
Amazon-Online-Plant-Store

February 7, 2018

The Latest on Amazon’s Online Plant Store

There is debate throughout the industry over how Amazon’s presence will affect growers who are looking to sell plants online.

Read More
Nature-Hills-Nursery-Plant-Shipping-feature

February 2, 2018

How You Can Tackle Online Plant Sales

Selling your products online can open up a new revenue stream, but there are several factors you need to consider along the way.

Read More
Max-Luthy-TPIE-keynote

January 18, 2018

TPIE Keynote Maxwell Luthy Turns Trends Into Opportunit…

Maxwell Luthy, Director of Trends & Insights for TrendWatching, showed how to turn trends into business prospects for attendees of the 2018 Tropical Plant International Expo keynote address.

Read More
NGB Year of the Tulip

December 23, 2017

How You Can Participate in Promoting National Garden Bu…

Promotional materials for the National Garden Bureau’s four “Year of the” crops for 2018 are now available. The materials are designed to help growers and garden retailers encourage consumers to discover and embrace new, exciting crops each year.

Read More
Petal-it-Forward

October 3, 2017

October 11 is Your Chance to Petal it Forward

The Society of American Florists’ “Petal it Forward” campaign returns in 2017. Learn how you can participate in this day of spreading kindness through flowers.

Read More
Micandy Gardens Team

September 17, 2017

4 Ways Micandy Gardens Greenhouses Reaches Out to Mill…

Micandy leverages social media to get the word out about its products and spread the word about how flowers can make a difference in people’s lives.

Read More
Costa Farms Exotic Angel Idea Book

September 12, 2017

Costa Farms’ New Lookbook Offers Consumers Ideas on Bes…

The new “Bring Your Home to Life” lookbook is a curated collection of more than 300 unique plant varieties best suited to grow in homes and offices.

Read More
Certified American Grown Flowers

September 5, 2017

Certified American Grown Flowers Names New Third-Party …

The organization’s new partnership with Where Food Comes From Inc., an agriculture-focused certification company with more than 20 years of experience, will be launched via video conference on September 14.

Read More
Container Gardening

September 5, 2017

14 Consumer Gardening Trends That Have Stood the Test o…

In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.

Read More

August 29, 2017

Know Your Grower: New Platform Brings Consumer Transpar…

The new Follow Your Flower or Plant vignette from MPS allows consumers to learn all about the producers of the plants and flowers they see at retail, and how sustainably their products are grown.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

August 29, 2017

First-Of-Its-Kind Federal Grant Designed to Stimulate C…

The National Initiative for Consumer Horticulture has received a USDA grant to help develop strategies and tactics to grow the practice of gardening 20% by 2025.

Read More