Fashionably Colorful

Fashionably Colorful

Outdoor Living With A Twist

The giant star-shaped shade structure at Conard-Pyle was the first stop on our trip. A wide range of plants were exhibited through different types of displays, including a full formal garden with a fountain; contemporary gardens with funky features like gazing orbs and mirrors, and a heat-loving, beach-themed display, complete with a beach and outdoor shower.

“The designs can easily be used by independent garden centers, rather than using a police lineup of plants,” Conard-Pyle’s Steve Hutton said. “It’s all about bringing the fun back to hort.”

Fischer USA displayed a whole slew of 2006/2007 introductions. In 2007, look out for Silhouette Salmon impatiens, which are a beautiful coral-pink color. And you’ve all already noticed ‘Callie Deep Yellow’ calibrachoa. They’ve been flying off the shelves as a 2006 introduction.

The Biltmore Estates program is a lifestyle branding program, building a brand around not only plants, but also in furniture and accessories, home building products and outdoor living. All are considered the best of the day, the same standards George Biltmore had for his estate 100 years ago. Plant highlights for 2007 will include ‘Kaleidoscope’ abelia, which has yellow foliage with a green center and late-summer pink buds that unfurl as white flowers. ‘Kaleidoscope’ is produced by Greenleaf Nursery.

Novalis’ displays incorporated some retail benching, but also gave visitors an idea of what plants would look like in the garden. Standouts were the Lemon Daddy hydrangea, which has lemon-yellow foliage, and the Plants That Work In The Shade and Bring On The Heat lines.

Come Sail Away

A greenhouse at Homestead Growers was transformed into a nautical-themed garden, complete with soaring sails and fishing boats used as containers. A stone walkway guided visitors through displays.

Homestead featured the Chef Jeff line, a vegetable and herb line with color coordinated pots and tags. Herbs are in purple and vegetables are in spring green. Other standouts were Benary’s astilbe, rudbeckia and begonia plantings, American Takii’s All-America Selections Winner ‘Opera Supreme Pink Morn,’ and Suntory’s ‘Astoria Blue’ phlox, bold ‘Surfinia Patio Hot Pink’ and soft ‘Surfinia Patio Chiffon’ petunias. Selecta exhibited its new ‘Angelina White’ angelonia, along with Begonia boliviensis ‘Bonfire’ and its bright-red, bell-shaped flowers. Hines Horticulture featured three collections: Bahama Bay Hibiscus, Raymond Evison Clematis Collection and Halo Hydrangeas. 

Decorating Inside Out

“America’s Garden Celebration: Decorating Inside Out” was the theme at the American Horticultural Society (AHS), and the participants brought the reds, whites and blues. AHS provided the green in its Green Garage, a display and program promoting sustainable and earth-friendly gardening. Tools, equipment, materials and plant varieties were featured.

“It’s a good way to integrate earth-friendly design with products and technologies that allow people to garden successfully,” says David Ellis, AHS’ director of communications and editor of the American Gardener magazine.

A Proven Winners display greeted visitors as they arrived. Many of the Proven Winners Color Choice specimens that were planted for last year’s event were thriving this year. A fluffy cloud of ‘Diamond Frost’ euphorbia filled one bed, while the new Spirit cleome line and combination planters added color.

Goldsmith displayed Family Gathering vignettes and plantings with plenty of color. Centerton Nurseries had two 2007 introductions on display. ‘Indy Inca’s Gold’ is a beautiful yellow daylily that blooms once in the summer and again in the fall. ‘Bridgeton Celebrity’ daylily is a crushed apricot color with a burgundy throat and a diamond dusting that makes petals sparkle. 

Locations And Participants 

The Conard-Pyle Company
Fischer USA Inc.
Greenleaf Nursery
ItSaul Plants
North Creek Nurseries
Novalis Network of Growers 

Homestead Growers
American Takii
Benary
Hines Horticulture
Savvy Succulents/John Greenlee Collection
Selecta First Class
Suntory 

American Horticultural Society
Centerton Nursery
Cherry Lake Tree Farm
Goldsmith Seeds
Proven Winners
Saunders Brothers 

Virginia Growers
Bailey Nurseries
Ball Horticultural Company
Dömmen USA
Prides Corner Farms 

White’s Nursery & Greenhouses Inc.
Biancheri Creations
Farmen Seed
Murakami Seed Co.
Plug Connection
Wollemi Pine North America 

McDonald Garden Center
Beds & Borders
Kraft Gardens
Monrovia
The Scotts Miracle-Gro Co.
Valleybrook Gardens

From Sea To Shining Sea

The design at Virginia Growers was wide and spacious, with in-ground plantings showing how annuals, perennials and woodies work together in the garden. The months of preparation added up to beautiful gardens, along with some examples of retail benching giving tips on merchandising. Bailey Nurseries displayed its ‘Blushing Bride’ hydrangea, the latest in the Endless Summer line. The company’s Easy Elegance groundcover rose was also featured, with new colors, ‘Snowdrift,’ ‘Mystic Fairy’ and ‘Sunrise Sunset.’

Dömmen USA showed off new sales concepts under its Color Festival umbrella. The Potunia day-length neutral vegetative petunia is potted in a neon green container and blooms from the center out in a round habit, perfect for early season sales. Party In Pink is a quick gift idea for retail–a pink basket with carrying handle and room for three small pots.

Ball’s display at Fashion In Bloom centered around its programs–the consumer Simply Beautiful branded plants line, Wave petunias and Snow Angels, the cold- and frost-tolerant line available to independent garden centers. Prides Corner Farms gave a hand to cold-climate growers with its Hardy New American Garden line, which features distinctive, colorful and easy-to-grow plants.

Recognizing Great Retail

White’s Nursery and Greenhouses welcomed Fashion In Bloom attendees to its new retail location, which was completely redesigned and rebuilt after a fire in 2005. The sleek new garden center has a beautiful outdoor area with plenty of room for great displays. Plug Connection was there promoting its line of Certified Organic herb and vegetable lines for retail. The company plans to stay in the finished organic market until it catches on with more growers. The line comes in a biodegradable pot, some with a sophisticated and modern look.

The buzz among men at Fashion In Bloom was the Wollemi Pine. The prehistoric plant is making a comeback, with help from National Geographic. The pine will be available in limited supply to select independent garden centers in spring 2007. 

Alfresco Style Living

Outdoor living with style was the order of the day at McDonald Garden Center, with fashionable displays. Monrovia showed its Costal Collection of big, bold tropicals with high salt tolerance. The company also promoted its Courtyard Collection of pre-made mixed containers, each named after a European city.

Kraft Gardens displayed current and future offerings that catch the eye with color and size. The huge King Maya palm is tolerant of low light and little watering. ‘Green/Orange’ is a colorful cousin of the spider plant with neon orange stems and dark green foliage.

Valleybrook Gardens also garnered some attention with its Rock Stars rock garden plant line. Including succulents and alpine bedding plants, the line includes merchandising and point-of-purchase materials with a fun sunglass-wearing mascot.

To read and see more on GCA’s Fashion in Bloom, visit www.todaysgardencenter.com/blog and click on Fashion In Bloom.

Leave a Reply

More From Marketing...
Petal-it-Forward

October 3, 2017

October 11 is Your Chance to Petal it Forward

The Society of American Florists’ “Petal it Forward” campaign returns in 2017. Learn how you can participate in this day of spreading kindness through flowers.

Read More
Micandy Gardens Team

September 17, 2017

4 Ways Micandy Gardens Greenhouses Reaches Out to Millennials

Micandy leverages social media to get the word out about its products and spread the word about how flowers can make a difference in people’s lives.

Read More
Costa Farms Exotic Angel Idea Book

September 12, 2017

Costa Farms’ New Lookbook Offers Consumers Ideas on Best Plants for the Home

The new “Bring Your Home to Life” lookbook is a curated collection of more than 300 unique plant varieties best suited to grow in homes and offices.

Read More
Latest Stories
Petal-it-Forward

October 3, 2017

October 11 is Your Chance to Petal it Forward

The Society of American Florists’ “Petal it Forward” campaign returns in 2017. Learn how you can participate in this day of spreading kindness through flowers.

Read More
Micandy Gardens Team

September 17, 2017

4 Ways Micandy Gardens Greenhouses Reaches Out to Mill…

Micandy leverages social media to get the word out about its products and spread the word about how flowers can make a difference in people’s lives.

Read More
Costa Farms Exotic Angel Idea Book

September 12, 2017

Costa Farms’ New Lookbook Offers Consumers Ideas on Bes…

The new “Bring Your Home to Life” lookbook is a curated collection of more than 300 unique plant varieties best suited to grow in homes and offices.

Read More
Certified American Grown Flowers

September 5, 2017

Certified American Grown Flowers Names New Third-Party …

The organization’s new partnership with Where Food Comes From Inc., an agriculture-focused certification company with more than 20 years of experience, will be launched via video conference on September 14.

Read More
Container Gardening

September 5, 2017

14 Consumer Gardening Trends That Have Stood the Test o…

In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.

Read More

August 29, 2017

Know Your Grower: New Platform Brings Consumer Transpar…

The new Follow Your Flower or Plant vignette from MPS allows consumers to learn all about the producers of the plants and flowers they see at retail, and how sustainably their products are grown.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

August 29, 2017

First-Of-Its-Kind Federal Grant Designed to Stimulate C…

The National Initiative for Consumer Horticulture has received a USDA grant to help develop strategies and tactics to grow the practice of gardening 20% by 2025.

Read More
Luxfloraflowerrun17

July 20, 2017

Luxflora Attracted Even More Participation to its Secon…

More than 170 runners kicked off Cultivate'16 on Sunday, July 16, with Luxflora's second annual 5k race. It was a great way to start the week, participants said.

Read More
National Garden Bureau 2018 Year of the Calibrachoa

July 15, 2017

National Garden Bureau Announces Featured Plants for it…

Plant classes recognized include bulb crops (tulip), annuals (calibrachoa), vegetables/edibles (beet), and perennials (coreopsis).

Read More
cut flower arrangement

July 5, 2017

Congress Designates July as American Grown Flowers Mont…

Last week, Congressman Salud Carbajal (CA-24) introduced a bipartisan resolution designating July as “American Grown Flowers Month.” Co-sponsored by Rep. Jamie Herrera Beutler (WA-03), Rep. Jimmy Panetta (CA-20), Rep. Duncan Hunter (CA-50), Rep. Chellie Pingree (ME-01), Rep. Don Young (AK-1), Rep. Jared Huffman (CA-02), and Rep. Darrell Issa (CA-49), House Resolution 413 declares July as the month to celebrate the economic and cultural impact of America’s cut flower and greens farmers and demonstrate Congress’ commitment to support America’s flower farming families. Congressman Carbajal spoke from the House Floor, introducing the legislation and encouraging fellow members of Congress to support American Grown Flowers Month. “I have seen firsthand the value the grown flower industry adds to our economy and communities during my visits with our Central Coast growers,” said Rep. Carbajal. “California produces three quarters of all cut flowers grown in the United States. I am committed to recognizing their contribution […]

Read More
PlantHaven Team 2017

July 2, 2017

PlantHaven Wins Medal of Excellence Award for Marketing

After 20 years of making the world a more vibrant, colorful place, PlantHaven wins Greenhouse Grower’s Medal of Excellence Award for Marketing for its groundbreaking ability to connect breeders, growers, and consumers through personable advertising campaigns.

Read More

June 1, 2017

Reimagining a Brand: How Did We Do With Greenhouse Grow…

Changing the design and content strategy of a brand isn't easy, but we think the new Greenhouse Grower will help carry our innovative industry forward and allow us to better serve your information needs.

Read More
NICH Plants Do That infographic feature

April 11, 2017

New Infographic Highlights Economic Impact of Plants

A new report from the National Institute for Consumer Horticulture shows how horticulture positively affects people’s lives wherever they live, work, shop, and play.

Read More
National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Fr…

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Prom…

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Savor New Website

February 16, 2017

Pleasant View Launches Updated Website for its Savor Ed…

The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.

Read More

January 24, 2017

Beekenkamp Plants B.V. to Take Over Marketing Sunny Ost…

Beekenkamp Plants B.V. will take over Sunny Holland B.V.'s marketing activities as of July 1, 2017, and begin offering Sunny Osteospermum to the supply chain.

Read More
gg-january-2017-cover-arizonaeast-feature

January 5, 2017

Why ArizonaEast Is Expanding Its Succulent Production T…

In Greenhouse Grower's January cover story, learn how Brian and Joe Vitale of ArizonaEast saw a chance to expand and diversify their New Jersey-based succulent operation, and why they jumped at the opportunity.

Read More