Just Add Ice – Or Don’t?

Just Add Ice

The Just Add Ice orchid program has been a hit with consumers since it was introduced. More than 11,000 people are now Just Add Ice fans on Facebook, and Green Circle Growers, the grower and supplier of the brand, says it is reaching 2.8 million friends of fans with its Just Add Ice message.

The watering method hasn’t worked for every orchid consumer, though. And Green Circle’s Lynda Gallagher says there’s a key reason why.

“People are trying to add ice to other varieties that aren’t Just Add Ice,” Gallagher says. “The Just Add Ice method is specific to the climate our orchids are brought up in.”

So orchids grown in California, Florida or elsewhere may not prefer the Just Add Ice method. Just Add Ice orchids are produced at Green Circle’s facility in Oberlin, Ohio.

Social media has been key to the success of Just Add Ice consumers, Gallagher says. Online calendars remind consumers when they should add ice. The reminders have helped simplify the care process.

Learn more at JustAddIceOrchids.com.

Leave a Reply

3 comments on “Just Add Ice – Or Don’t?

  1. Haha, that is just a bunch of balony! As if adding ice cubes to an orchid would just specifically work for the just add ice Orchids produced by just add ice Green Circle Growers…! Haha, that's a good one from a marketing perspective! Why it doesn't work for everyone? Because icecubes are 0 Celsius and Orchids are tropical plants… Hmmm… I recommend to just saturate the pot with tapwater once a week to 10 days and drain out any excess water before placing the growers pot back into the decorative pot. Just make sure the decorative pot has no water sitting in it, because Orchid roots need air!

  2. I have been growing Phals for over 30 years and this is the most ridiculous idea I have seen yet. Phals are tropical plants are do not like cold water or ice! They pretty much stop growing at air temperatures below 50 degrees F, so you can imagine what water that is near freezing does for growing and blooming.

  3. Poor plants! Imagine putting ice cubes in your shoes and wearing them! Would you feel comfortable? Don't think so. The success of this marketing idea is amazing and disturbing at the same time.

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