Martha Stewart Launches Plant Line

By Greenhouse Grower staff|April 9, 2008

The last Martha Stewart plant line that launched at Kmart many years ago didn’t last. But this time around, Stewart is bound to have more success with her new potted plant line at 1-800-FLOWERS.COM.

Martha Stewart for 1-800-FLOWERS.COM is a co-branded line of plants that just launched this week. It also includes fresh, seasonal flower arrangements, but four orchids, two hydrangeas, a rose, a tulip and a violet are among Stewart’s featured plants, whose containers are made to be keepsakes that can be used year-round.

“Distinctive designs bring out the beauty of my favorite flowers because each arrangement is created with impeccable attention to color, texture and proportion,” Stewart says.

Vases, planters and bowls are inspired by Stewart’s own collection. For more information or to view her plants, go to www.1800flowers.com.