Montgomery’s Denver Retail Report

Slideshow: Denver Retailers

It has been cold in Denver. On Saturday, it snowed but the temperatures were in the 70s Sunday with warming throughout the week forecasted. With the cold weather, the products currently on shelves looked remarkably good with some items like calla lilies being more adversely affected.

Home Depot
Home Depot had a good assortment of products. Clearly, it is prepared for the spring season to get into high gear. There were several geraniums SKUs that really looked good, including some 12-inch baskets of the new Calliope.

In the perennials sector, all items are coming from out-of-state suppliers–one from Arizona and one from California. The Bonnie Plant Farms displays had been picked over, indicating consumers are preparing to plant more vegetables even with bad weather.

Lowe’s
Lowe’s has vastly improved its in-store merchandising with clean and well-organized displays. Additionally, all items were accurately priced. Overall, product quality was respectable, and Lowe’s offered a wide range of sizes and price points.

Walmart
Walmart has made the biggest improvement in product quality and merchandising. Arguably, these Walmarts were among the better stores we have seen this year.

The stores have adequate inventory but are not overcrowded like they were in the past. It appears Walmart is sticking to the basics and putting a greater focus on sell-through and the reduction of discards. It has enough of the premium items to interest the consumer. I saw some of the plants of the new Calliope geranium at Walmart in both baskets and patio pots.

Costco (Lone Tree)
Costco’s store in Lone Tree, Colo., had the best array of upscale containers and baskets I’ve seen outside of some of the better independents.

–Pedestal urn 16-inch at $92.99
–18-inch clay urn at $64.99
–20-inch moss hanging basket at $66.99
–14-inch upscale color bowl at $25.99
–14-inch flowering annual trellis at $36.99
–14-inch patio at $44.99
–13-inch fiber handing basket at $29.99
–14-inch patio vegetable trellis at $22.99

Costco (Parker)
This Costco had a totally different product mix from the Lone Tree store and also a different vendor.

– 15-inch patio combination pot at $22.99
–20-inch window box at $25.99
–12-inch hanging basket at $16.49
–14-inch coco fiber basket at $23.89
–10-inch premium basket at $13.79
–8-inch geraniums at $8.99
–6-inch geraniums at $21.69

Costco (Parker) offered a number of other traditional annuals, but the upscale containers were the stirs. All items were high quality and lots of color. The vendor is Tagawa Greenhouses in Brighton Colo., is the vendor.

Tagawa Garden Center
Tagawa Garden Center knows how to sell green goods using some of the best merchandising you will see in any garden center. Tagawa uses a lot vignettes to focus on the various categories, and it uses signage as well as any retailer. It also completely separates annuals and perennials completely, and each area is a shopping experience in itself.

Tagawa sells roses in heated greenhouses and obviously uses those houses to force the roses into flower for the selling season. The garden center exhibits what I would guess to be an acre of roses. In the patio container group, Tagawa has more sizes and designs than any retailer I’ve visited in the past three years.

It has so many items and price points, it would take a full day to compile everything–we had only an hour. Every plant was marked with the retail prices, so it was always easy to know what you were buying. And talk about the importance of color. It abounds here.

Tagawa is selling its geraniums produced either in rice pots or fiber pots and has great POS signage indicating geraniums are grown in containers certified by Veriflora as biodegradable or compostable. The garden center is pricing the quart SKU at $7.99 and the 1 gallon SKU at $14.99. That’s a far cry from the pricing at the national retailers.

Summary
Denver has more successful independent gardens per capita than any other area of the country, and it makes you wonder why? My take is that independents have separated themselves so well from the national retailers by leading, not following.

If you were to compare prices between the two, it would be clear Denver independents have not attempted to get into the low-price game. It seems to me some of the highest prices in the country can be found in Denver.

Retailers Visited
Retailer Store No. City Annuals Perennials Vegetables
Walmart 3638 Westminster Color Star Color Star Bonnie
Walmart 2213 Westminster Color Star Color Star Bonnie
Walmart 3824 Westminster Color Star Color Star Bonnie
Walmart 5341 Broomfield Color Star Color Star Bonnie
Walmart 1231 Thornton Color Star Color Star Bonnie
Lowe’s 2432 Westminster Color Star Tri-B-El Modeno Bonnie
Lowe’s 1989 Westminster Color Star Tri-B-El Modeno Bonnie
Lowe’s 0304 Arvada Color Star Tri-B-El Modeno Bonnie
Lowe’s 1903 Lakewood Color Star Tri-B-El Modeno Bonnie
Lowe’s 0246 Northglenn Color Star Tri-B-El Modeno Bonnie
Home Depot 1548 Thornton Tagawa Hines-El Modeno Bonnie
Home Depot 1524 Broomfield Tagawa Hines-El Modeno Bonnie
Home Depot 1517 Westminster Tagawa Hines-El Modeno Bonnie
Home Depot 1508 Lone Tree Tagawa Hines-El Modeno Bonnie
Home Depot 1503 Thornton Tagawa Hines-El Modeno Bonnie
Home Depot 1502 Arvada Tagawa Hines-El Modeno Bonnie
Costco   Lone Tree Tagawa   Tagawa
Costco   Parker Color Star Color Star Color Star
Tagawa Garden Center   Centennial Tagawa Center Greenhouses Tagawa

 

Retail Prices Denver Metro
Item Size Home Depot Lowe’s Walmart Tagawa Garden Center
Annuals Basic 606   2.48 2.25 4.99
  4-inch   1.19    
  6-inch   2.48 3.00  
  306     5.00  
  1004 1.99      
  1803 1.48      
  T-16 8.97      
Annuals Premium          
Geraniums 4-inch 2.78     7.99
  6-inch 4.97   4.75 14.99
  8-inch 7.97      
  Quart 3.97   3.50  
  1G 4.97      
Item Size Home Depot Lowe’s Walmart Tagawa Garden Center
Garden Club Select Quart   3.48    
  1G   4.98    
GCS Perennials 1G   5.98    
  8-inch   8.98    
Vigor Quart 3.97      
  1G 4.97      
VIVA!          
Wave 6-inch 4.97      
Perennials Quart 3.47 3.48 3.00  
  1G 4.98 5.24 4.75 9.99-19.99
Hanging Baskets          
Basic 10-inch 10.97 9.98 12.00 29.99
Premium 10-inch 16.97 14.98   29.99
Geranium Calliope 12-inch 24.97   22.00  
Coco Fiber 12-inch   27.98   39.99
Moss Basket 16-inch 59.97      
Premium Combo 12-inch 24.97      
Fiber HB 13-inch 34.97      
Patio Pots          
Geranium Calliope 12-inch     21.00  
Geranium 10-inch   14.98    
Fuchsia 12-inch 16.97      
Square Combination 14-inch 32.97      
  24-inch     25.00 39.99
Patio Basic 10-inch   12.98    
Gerbera Lollipop 10-inch   24.98    
Color Bowl 14-inch   14.98    
Bonnie Vegetables 9-pack   3.48 3.00  
  3-inch        
  4-inch 2.98 2.98    
  5-inch 3.48 3.48 3.25  
  1G 5.98 5.98 5.00  

Leave a Reply

More From Marketing...
Petal-it-Forward

October 3, 2017

October 11 is Your Chance to Petal it Forward

The Society of American Florists’ “Petal it Forward” campaign returns in 2017. Learn how you can participate in this day of spreading kindness through flowers.

Read More
Micandy Gardens Team

September 17, 2017

4 Ways Micandy Gardens Greenhouses Reaches Out to Millennials

Micandy leverages social media to get the word out about its products and spread the word about how flowers can make a difference in people’s lives.

Read More
Costa Farms Exotic Angel Idea Book

September 12, 2017

Costa Farms’ New Lookbook Offers Consumers Ideas on Best Plants for the Home

The new “Bring Your Home to Life” lookbook is a curated collection of more than 300 unique plant varieties best suited to grow in homes and offices.

Read More
Latest Stories
Petal-it-Forward

October 3, 2017

October 11 is Your Chance to Petal it Forward

The Society of American Florists’ “Petal it Forward” campaign returns in 2017. Learn how you can participate in this day of spreading kindness through flowers.

Read More
Micandy Gardens Team

September 17, 2017

4 Ways Micandy Gardens Greenhouses Reaches Out to Mill…

Micandy leverages social media to get the word out about its products and spread the word about how flowers can make a difference in people’s lives.

Read More
Costa Farms Exotic Angel Idea Book

September 12, 2017

Costa Farms’ New Lookbook Offers Consumers Ideas on Bes…

The new “Bring Your Home to Life” lookbook is a curated collection of more than 300 unique plant varieties best suited to grow in homes and offices.

Read More
Certified American Grown Flowers

September 5, 2017

Certified American Grown Flowers Names New Third-Party …

The organization’s new partnership with Where Food Comes From Inc., an agriculture-focused certification company with more than 20 years of experience, will be launched via video conference on September 14.

Read More
Container Gardening

September 5, 2017

14 Consumer Gardening Trends That Have Stood the Test o…

In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.

Read More

August 29, 2017

Know Your Grower: New Platform Brings Consumer Transpar…

The new Follow Your Flower or Plant vignette from MPS allows consumers to learn all about the producers of the plants and flowers they see at retail, and how sustainably their products are grown.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

August 29, 2017

First-Of-Its-Kind Federal Grant Designed to Stimulate C…

The National Initiative for Consumer Horticulture has received a USDA grant to help develop strategies and tactics to grow the practice of gardening 20% by 2025.

Read More
Luxfloraflowerrun17

July 20, 2017

Luxflora Attracted Even More Participation to its Secon…

More than 170 runners kicked off Cultivate'16 on Sunday, July 16, with Luxflora's second annual 5k race. It was a great way to start the week, participants said.

Read More
National Garden Bureau 2018 Year of the Calibrachoa

July 15, 2017

National Garden Bureau Announces Featured Plants for it…

Plant classes recognized include bulb crops (tulip), annuals (calibrachoa), vegetables/edibles (beet), and perennials (coreopsis).

Read More
cut flower arrangement

July 5, 2017

Congress Designates July as American Grown Flowers Mont…

Last week, Congressman Salud Carbajal (CA-24) introduced a bipartisan resolution designating July as “American Grown Flowers Month.” Co-sponsored by Rep. Jamie Herrera Beutler (WA-03), Rep. Jimmy Panetta (CA-20), Rep. Duncan Hunter (CA-50), Rep. Chellie Pingree (ME-01), Rep. Don Young (AK-1), Rep. Jared Huffman (CA-02), and Rep. Darrell Issa (CA-49), House Resolution 413 declares July as the month to celebrate the economic and cultural impact of America’s cut flower and greens farmers and demonstrate Congress’ commitment to support America’s flower farming families. Congressman Carbajal spoke from the House Floor, introducing the legislation and encouraging fellow members of Congress to support American Grown Flowers Month. “I have seen firsthand the value the grown flower industry adds to our economy and communities during my visits with our Central Coast growers,” said Rep. Carbajal. “California produces three quarters of all cut flowers grown in the United States. I am committed to recognizing their contribution […]

Read More
PlantHaven Team 2017

July 2, 2017

PlantHaven Wins Medal of Excellence Award for Marketing

After 20 years of making the world a more vibrant, colorful place, PlantHaven wins Greenhouse Grower’s Medal of Excellence Award for Marketing for its groundbreaking ability to connect breeders, growers, and consumers through personable advertising campaigns.

Read More

June 1, 2017

Reimagining a Brand: How Did We Do With Greenhouse Grow…

Changing the design and content strategy of a brand isn't easy, but we think the new Greenhouse Grower will help carry our innovative industry forward and allow us to better serve your information needs.

Read More
NICH Plants Do That infographic feature

April 11, 2017

New Infographic Highlights Economic Impact of Plants

A new report from the National Institute for Consumer Horticulture shows how horticulture positively affects people’s lives wherever they live, work, shop, and play.

Read More
National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Fr…

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Prom…

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Savor New Website

February 16, 2017

Pleasant View Launches Updated Website for its Savor Ed…

The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.

Read More

January 24, 2017

Beekenkamp Plants B.V. to Take Over Marketing Sunny Ost…

Beekenkamp Plants B.V. will take over Sunny Holland B.V.'s marketing activities as of July 1, 2017, and begin offering Sunny Osteospermum to the supply chain.

Read More
gg-january-2017-cover-arizonaeast-feature

January 5, 2017

Why ArizonaEast Is Expanding Its Succulent Production T…

In Greenhouse Grower's January cover story, learn how Brian and Joe Vitale of ArizonaEast saw a chance to expand and diversify their New Jersey-based succulent operation, and why they jumped at the opportunity.

Read More