May 16, 2016
New “Generations Of Flowers” Study Tracks How And Why Consumers Are Buying Flowers And Plants
The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.
May 7, 2016
How You Can Connect With A Broader Audience Through Webinars
Webinars are time-saving and effective marketing tools that can extend your reach to a greater audience.
April 26, 2016
“Bee-Friendly” Labels Matter To Plant Consumers, According To Study
Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.
April 20, 2016
What The Floriculture Industry Can Learn From Farm Marketers (And Vice Versa)
Although we have a lot in common with the produce industry, there is much we can learn from one another.
April 12, 2016
Costa Farms Targets Consumers With New Container Gardening E-Book
The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.
April 7, 2016
University Of Florida Research Shows Consumers Value Local And Organic When Buying Fruit-Producing Plants
Compared to conventional plants, consumers reported a higher purchasing likelihood for certified organic or organically produced fruit plants.
March 31, 2016
The Floriculture Industry Needs A Unified Message To Promote Plants, Flowers, And Gardening
Seeing the sneak preview of the new varieties that will be presented at California Spring Trials (CAST) spurs a visceral reaction in me. I’m giddy and excited about these gorgeous plants, having taken in some of their beauty and excellent performance already at Costa Farms’ Season Premier. I’m excited to travel to Spring Trials and that spring is coming, and I’m ready to dig in and get gardening. I’m guessing many of you feel the same way. And it’s likely that consumers do, too. Nearly a year ago, upon returning from California Spring Trials, I lamented the absence of ideas translated from CAST to retail. The beautiful displays, the breathtaking combinations, the clever marketing — somehow, all of that effort and enthusiasm focused on business-to-business promotion is not being funneled effectively to the consumer. As an industry, we are not good at working together to market our products in a clear, […]
March 30, 2016
Sakata Signs Agreement With Indonesian Government To Cooperate Under The Convention Of Biological Diversity
This week, Sakata Seed Corp. announced internationally that it has signed an agreement with the Republic of Indonesia to cooperate in the further development and production of its line of SunPatiens interspecific hybrid impatiens, based on the principles of the Convention on Biological Diversity (CBD). Under an agreement based on the CBD, Sakata Seed has worked with the Indonesian government since the early 2000s to identify the origin of the native germplasm collected in Indonesia to develop SunPatiens, and the two parties have agreed on how the indigenous genetic resources will be used for the further development of SunPatiens. There are currently only a few cases in the world of such an agreement, based on the CBD in the category of horticultural plants, made between a resource-rich country and a commercial seed company. Greenhouse Grower contacted Sakata Seed CEO David Armstrong to provide context about this agreement, what it means […]
March 23, 2016
P. Allen Smith Says SunPatiens Are Hero Plants For Consumer Success
Plants that ensure consumer success with disease resistance bred into their genetics, and ease of use in a variety of conditions, are heroes for gardeners, especially beginners, and they should be celebrated and supported to promote gardening success and interest. These are the messages the award-winning designer, gardening, and lifestyle expert P. Allen Smith wants the horticulture industry to know, with the recent announcement of his expanded partnership with Sakata Seed. In an exclusive interview with Greenhouse Grower, P. Allen Smith describes his expanded partnership with Sakata Seed to promote SunPatiens and why the now 10-year-old series helps both novice and expert gardeners to be successful. Smith also collaborates with Sakata to promote the HomeGrown Collection of vegetables. SunPatiens Set Consumers Up For Success, Smith Says As a plantsman first, Smith has extensively trialed SunPatiens in his gardens at Moss Mountain Farm in Little Rock, AR, and says he is […]
March 15, 2016
Society Of American Florists Uses Social Media To Take Women’s Day To New Heights
SAF strategically promoted five key Facebook posts to expand its reach beyond its followers and prominently featured Women’s Day on its other consumer channels.