Florists across the U.S. are celebrating International Women’s Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women’s Day.

The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.

Beekenkamp Plants B.V. will take over Sunny Holland B.V.’s marketing activities as of July 1, 2017, and begin offering Sunny Osteospermum to the supply chain.

In Greenhouse Grower’s January cover story, learn how Brian and Joe Vitale of ArizonaEast saw a chance to expand and diversify their New Jersey-based succulent operation, and why they jumped at the opportunity.

Dümmen Orange will be hitting the streets of Columbus, OH, this week, handing out some of its favorite flowers as part of the Petal it Forward program in partnership with the Society of American Florists.

This month, Altman celebrated more than 100 million gallons of water saved since its water recycling program began operation.

September is back to school time, and that means renewed opportunity to support the young people who are […]

DINKs (Dual Income, No Kids) are quickly becoming one of the fastest-growing demographics that marketers are targeting.

The Sudbury, MA, growing operation sustains more than 250 acres of annuals, perennials, and nursery stock, with a number of practices to mitigate its impact on the environment.

If we want customers to use our plants, we need to provide basic information about the plants we produce.

Kicking off Cultivate’16 on Sunday, July 10, Luxflora’s first annual 5K saw nearly 150 participants racing through the […]

The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.

Webinars are time-saving and effective marketing tools that can extend your reach to a greater audience.