Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders’ position on how our industry can appeal to kids now to build interest and awareness in our products.

Find out what the industry’s young leaders think about how gardeners will evolve over the next 30 years.

In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.

To help growers and retailers prepare for the coming spring season, Suntory Flowers announces its multimedia consumer advertising […]

Four new growers have joined the Plant Development Services team to supply plants for some or all of […]

The grower has built a significant Facebook presence to promote buying plants at the mass merchant.

Metrolina invests in consumer research with a new division.

Marketing en Espanol speaks to the Hispanic consumer.

The mobile flower ambassador has created Flower Truck Adventures for more consumer interaction.

Abandoned parking lots in Philadelphia get a new lease on life each summer, when the Pennsylvania Horticultural Society […]

Want to improve your quality of life? Plant Something. Seriously. The Plant Something marketing campaign targets the sweet […]

Any skepticism of branding plants should be gone by now, with all of the new and existing brands on the market, consultant Jerry Montgomery says.

Everything changes. The economy. Customers. Consumer tastes, wants and needs. Few businesses survive over the long haul without […]