Rocket Farms recently surpassed 5,000 people having liked its Facebook page. The Top 100 Grower has utilized the Facebook platform to increase brand awareness and engage with its end-consumers through frequent posting of product photos, plant growing tips, recipes, contests, news articles and more.
Rocket Farms also keeps in contact with its customers via monthly newsletters and through Twitter.
“It’s important to us to maintain relationships with our customers so that we can hear about their preferences in regards to potted plants,” says Marc Clark, executive vice president. “Our Facebook page in particular provides an ideal platform to engage in conversation about what we’re doing right, and even more importantly, to understand what else we can do to continue to improve our offerings.”
Rocket Farms frequents industry events domestically and internationally to stay on top of trends, opportunities and to develop new ideas for its domestic consumer base. However, as demonstrated by the interactions on the Facebook page, interacting with end consumers is integral to the company strategy, as well.
Driven by the company’s dedicated team and its vision of what Rocket Farms stands for, this dual marketing and relationship-building approach has been successful for the company’s ongoing innovation and growth.