The American Floral Endowment (AFE) has created a video to promote careers in floriculture and horticulture and to inform students about AFE scholarship and internship programs. In a short video, titled “Ready for a Career in Floriculture or Horticulture?” past students share their excitement for the horticulture industry and talk about ways they have benefited from AFE scholarships and internship programs. AFE posted the video on YouTube to help attract other students to the industry.
You can do the same at your business using interns or millennial employees. Get them to share their experiences and excitement for what they are doing in front of a video camera and then post the video online or on your website. It serves the dual purpose of promoting your business and helping to recruit others to the industry.
Here’s the video: