Petal It Forward Event a Hit for Both Industry Members and Consumers

Petal It Forward 2017If you didn’t participate in the Society of American Florists’ (SAF) annual Petal It Forward event last week (on October 11, to be exact), you missed out on what turned out to be a resounding success.

Last Wednesday, floral industry members in 467 cities in 50 states, as well as Washington, D.C., and Canada, led 573 local Petal It Forward events. They randomly surprised people on the street with flowers.

Lucky recipients received two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger.

SAF’s Petal It Forward website includes links to how the event was covered via social media and in the consumer world across the country. In addition, here’s a report directly from Taylor Farms and Sakata Seed America, which surprised community members in Salinas, CA, with flower bouquets.

Taylor Farms and Sakata Pay It Forward

Taylor Farms, North America’s largest producer of salads and healthy fresh foods, and Sakata Seed America, a leader in breeding and producing vegetable and flower seed, partnered together in participation of the Society of American Florists’ Petal It Forward flower giveaway event in Salinas, CA. Participants surprised individuals on the street with two flower bouquets, encouraging them to keep one and gift the other. As an added bonus, Taylor Farms coupons were included in each bouquet.

“At the core of our values, and as part of our 40th anniversary celebration, Sakata Seed America is committed to supporting activities that aim to enhance life, the environment, and culture in our local communities, as well as across North America,” says Alecia Troy of Sakata. “Petal It Forward is a grass-roots, personal way to connect with others and spread the joy of flowers. Partnering with a caring company like Taylor Farms makes it even more meaningful.”

Special thanks also go to Kitayama Brothers and Green Valley Floral for donating flowers to the Petal It Forward project. Without their generous support, the event could not have happened.

“We were thrilled to receive the invitation from Sakata Seed America and the Society of America Florists to partner on this initiative,” said Katrina Gargiulo of Taylor Farms. “We take great pride in giving back to our local community and appreciate the opportunity to partake in this special program.”

A Message From One of the Recipients

Want a great example of the power behind Petal It Forward? Here’s a comment that was posted on the original GreenhouseGrower.com news story promoting the event:

“My boyfriend knew that today was going to be a difficult day for me, so he presented me with a bouquet (okay, well actually both!). Later, as my day went on and I unfortunately had to go to court, I was surprised to see two more bouquets sitting on a bench outside the courtroom! Our local florist, Allan’s Flowers, had left them as part of Petal it Forward. I loved the concept and it was such a pleasant distraction. As I was waiting to go into court, I saw a lady I hadn’t seen in awhile. She was down on her luck, and I could see that clearly. Her face lit up when I gave her one of the two bouquets! This project brightened my day and hers and I’m excited to have fresh flowers in my life…it’s been awhile since I have. Thank you for a beautiful concept that certainly spreads happiness!”

Topics:

Leave a Reply

More From Management...
Berger-Equipment

November 17, 2017

How You Can Help Berger in Donating to Hurricane Harvey Victims (While Learning More About Plant Production)

Between Nov. 23-27, Berger will donate $1 for every download of its free technical plant production guides to hurricane relief efforts.

Read More
Damarys-Mora-Crawford-Costa-Farms

November 16, 2017

Costa Farms’ New Marketing Director Eager to Tap Into Changing Consumer Needs

In her new position, Damarys Mora Crawford will lead Costa Farms’ marketing team and create and execute strategic marketing initiatives to support continued sales growth for the company’s retail customers.

Read More
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The Landscape Show

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Latest Stories
Berger-Equipment

November 17, 2017

How You Can Help Berger in Donating to Hurricane Harvey…

Between Nov. 23-27, Berger will donate $1 for every download of its free technical plant production guides to hurricane relief efforts.

Read More
Damarys-Mora-Crawford-Costa-Farms

November 16, 2017

Costa Farms’ New Marketing Director Eager to Tap Into C…

In her new position, Damarys Mora Crawford will lead Costa Farms’ marketing team and create and execute strategic marketing initiatives to support continued sales growth for the company’s retail customers.

Read More
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The …

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More
Speedling-Environmental-Award

November 9, 2017

Speedling Wins Environmental Leadership Award From Flor…

Speedling has eight nurseries throughout the country and two in Florida, where moisture levels are carefully analyzed to improve performance and consistency of transplant operations.

Read More
Arden-Bull-Feature

November 8, 2017

Veteran Ornamental Crop Protection Leader Arden Bull Re…

Arden’s career spanned 47 years in specialty crop protection, including leading ornamental sales at Nufarm Americas for the past 12 years.

Read More
Cannabis at Solstice feature

November 5, 2017

The Intricate Journey of Cannabis From Black Market to …

As cannabis moves out of the shadows and into the limelight, an industry replete with untapped potential also faces the burden of new complications.

Read More
Monarch School of New England

November 3, 2017

National Garden Bureau, Sakata Seed America Award Grant…

The three winners were selected after a two-week online voting process, and will receive grants totaling $5,000.

Read More
Biocontrols in a Greenhouse

November 3, 2017

Take Greenhouse Grower’s 2018 State of the Indust…

Growers and others associated with the greenhouse business often ask the Greenhouse Grower editorial staff where we get ideas for stories. The Answer: You! That's why we're asking you to please take some time to answer our annual State of the Industry survey.

Read More
Chinook Sunrise Rose at Vineland

November 2, 2017

Vineland Research Centre Highlights Latest Greenhouse R…

The Vineland Research and Innovation Centre in Ontario, Canada, is a hotbed of new research in greenhouse production. Recently, the Centre released its latest Innovations Report, an annual publication that highlights some of the major projects taking place at the Centre.

Read More

November 1, 2017

Technology Is Changing the Game for Growers

Technology is sexy. There’s a fervor associated with buying the latest go-go-gadget — and a fear of missing out if we don’t. We all want that latest, most advanced smartphone, home assistant, or wearable tech, no matter the cost. And jobs associated with technology? Google, Microsoft, Apple, Amazon, Facebook, Twitter — offer some of the most competitive and coveted positions on the planet. Just look at the stir Amazon made when it announced it would build a $50 billion second headquarters, with cities from all over North America clamoring to be the one chosen, considering the significant economic potential. Technology and tech jobs are it — and it’s no wonder growers don’t feel jobs in horticulture can compete. But what if they can? If tech jobs are the future and the future of horticulture depends on technology, then we have a real opportunity to seize. Millennials who have grown up […]

Read More
Smith Gardens Tornado Damage

October 31, 2017

Smith Gardens Suffers Tornado Damage, Still Plans to Sh…

While most of the damage was structural and only 2% of the crops were lost from the October 12 twister, the company says there is still plenty of cleanup planned.

Read More
Ernest Wertheim

October 31, 2017

Here’s Your Chance to Hear From Industry Legend Ernest …

During Cultivate’17, AmericanHort recorded a video interview with Ernest Wertheim, a passionate horticulture industry advocate and business owner for more than 75 years.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
cuttings-facility

October 23, 2017

New Pilot Project for Offshore Unrooted Plant Cutting C…

Four breeders — Ball Horticultural Co., Dümmen Orange, Proven Winners, and Syngenta Flowers — will participate in the initial pilot, which will include greenhouse growing operations in six Latin American countries.

Read More
Capitol Hill_ feature

October 19, 2017

AmericanHort’s Main Priorities After Impact Washi…

Now that Impact Washington is over, AmericanHort, with industry support, is looking to continue its focus on tax reform, labor reform, and research and innovation.

Read More
Petal It Forward 2017

October 17, 2017

Petal It Forward Event a Hit for Both Industry Members …

Check out how this year’s Petal It Forward event brought smiling faces to people across the country, including one personal story.

Read More
Karen Reardon, RISE

October 15, 2017

Karen Reardon of RISE Honored by CropLife America

CropLife America presented Reardon with its highest staff award for her successful effort to defend against the ban of pesticide use on private property in Maryland.

Read More