With e-mail communication (and spam) being a normal part of life today, it can be a challenge to make sure your e-newsletter is compelling enough for your subscribers to not just open it, but act on the content inside.
Kurt Fromherz of Sunrise Marketing looks at four different newsletters from your peers and highlights what they are doing right.
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Wilsons Newsletter
“I find these types of informational blasts to be very effective. The message is short, sweet and to the point. The hours are clear and visible. The branding using a image of the building with their logo is a good way to combine two elements.”
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Holcomb Newsletter
“I like that they feature a photo of the owner right at the top.”
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Hillermann Newsletter
“The use of top navigation that mimics the navigation of Hillermann’s website is effective. There were also several links back to the website, which is important.”
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Good Earth Newsletter
“This one is very focused, with strong calls to action on each of the four major call-outs. It has just the right amount of copy, the images are styled consistently and the links are obvious.”
October 30, 2015 
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