Fresh Holiday Ideas To Try In Your Store
From consumer flower shows to grower trials to garden centers across the country, Greenhouse Grower RETAILNG’s staff has gathered some new ideas you can adapt for your holiday displays. Most of these ideas emphasize our most important product, but one that is often overlooked during various holiday promotions: plants.
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Tip 1: Create an Easter (combo) basket
Give your customers the chance to decorate for Easter in a way that celebrates new life with your own version of an Easter basket.
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Tip 2: Offer Mother's Day or Easter hats that have a live plant.
Today's mini-plant craze lends itself perfectly to using living plants as fashion accessories. You can start promoting them at Mother's Day and Easter, but this chic idea could translate to other holidays and accessories. Purses and belts seem a natural next step.
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Tip 2 (continued): Offer Mother's Day or Easter hats
Here's another take on hats with live plants, spotted at the Philadelphia Flower Show.
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Tip 3: Use a mannequin to add a Halloween vibe to your tropical department.
This mannequin bedecked in wedding finery amidst lush plants has a chilling mystique perfect for October displays. It evokes a Victorian Gothic novel with the lady in white turned away from her audience and gazing into a old mirror.
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Tip 4: Organize Small Ornaments
Roger's Gardens grabbed glass vases from its floral department and put them to use organizing smaller sized ornaments in a way that allows easy browsing and keeps merchandise from constantly falling to the ground from wall hooks.
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Tip 5: Find different ways to use yards of cloth.
You've seen cloths hung in swags on the ceiling and draped over tables. Petitti Garden Center's merchandiser looked at the wall and thought, "why not?" The white cloth is an inexpensive way to add a wintry look to vertical displays.
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Tip 6: Burlap and ribbon transform a spindle table at Petitti
Using table cloths in displays is an merchandising method that tends to stay inside the store. Petitti Garden Center uses sturdy burlap on outdoor benches at Christmas time. It can stand up to watering for a time, and is inexpensive enough to be discarded if its truly ruined by the end of the season.
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Tip 7: Decorate Christmas trees with live plants
Show customers how they can take their tree decorating game to the next level by ditching floral picks and using live plants. Air-rooted plants are ideal for this, although any potted mini-plant could act as ornaments.
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Tip 8: Holiday decor with a live plant
Here's another twist on using live plants in unexpected places. What other types of holiday decor could be given freshness by using paper whites, amaryllis or other festive plants?
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Tip 9: Mix tropical plants with holiday dispalys
Tropical plants boast vivid reds and golds, perfect for holiday decorating.
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Tip 1: Create an Easter (combo) basket
Tip 2: Offer Mother's Day or Easter hats that have a live plant.
Tip 2 (continued): Offer Mother's Day or Easter hats
Tip 3: Use a mannequin to add a Halloween vibe to your tropical department.
Tip 4: Organize Small Ornaments
Tip 5: Find different ways to use yards of cloth.
Tip 6: Burlap and ribbon transform a spindle table at Petitti
Tip 7: Decorate Christmas trees with live plants
Tip 8: Holiday decor with a live plant
Tip 9: Mix tropical plants with holiday dispalys
Here are 9 ideas you should consider for your next holiday display:
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Carol Miller is editor of Today's Garden Center. You can eMail her at [email protected]. See all author stories here.