It’s Official. Trees Are A Miracle Drug.

trees-in-fallResearchers from the U.S., Australia, and Canada, have conducted a study on how trees impact the health of a city. Their research, which was published in the journal Scientific Reports in July, credits trees with remarkable power. They found that, when it comes to how healthy people perceive themselves to be, having 10 trees on your block is the equivalent of having more than $10,000 more in annual salary, or being seven years younger.

And if you add just one more tree, and make it 11 trees on your block? According to the researchers, it “decreases cardio-metabolic conditions in ways comparable to an increase in annual personal income of $20,000 and moving to a neighborhood with $20,000 higher median income or being 1.4 years younger.”

How The Study Was Conducted

This study  used Toronto as its testing ground. The researchers adjusted their findings to account for disparities in income, gender, diet, education, and other factors. By holding this study in Toronto, their job was made a little easier since its citizens have access to universal healthcare.

The researchers focused on trees instead of the more general concept of “green space.” They wanted to conduct a one-to-one analysis of trees to people. They also analyzed the impact of street trees, front yard trees, and trees in private spaces like backyards.

There were three main areas they assessed:

  1. Overall health perception
  2. Presence of cardio-metabolic conditions (i.e., hypertension, obesity, high cholesterol, etc.)
  3. Mental health

About 95,000 Toronto citizens participated.

Other Studies On How Trees Improve Our Lives

There’s already a crazy amount of proof that trees have an outsized impact on the economy and health, and the researchers pointed that out in a “But wait! There’s more” format:

It is a known fact that urban trees improve air quality, reduce cooling and heating energy use, and make urban environments aesthetically more preferable. Importantly, several studies have shown that exposure to green spaces can be psychologically and physiologically restorative by promoting mental health, reducing non-accidental mortality, reducing physician assessed-morbidity, reducing income-related health inequality’s effect on morbidity, reducing blood pressure and stress levels, reducing sedentary leisure time, as well as promoting physical activity. In addition, green space may enhance psychological and cardio-vascular benefits of physical activity, as compared with other settings.

Alex Hutchinson saw this study and wrote an article in The New Yorker comparing these results with previous studies. Taken together, these studies are a powerful testimony for trees.

Here’s a summary of what Hutchinson explored:

  • Gall bladder patients in a Minnesota hospital who had a view of trees were able to go home almost a full day earlier than patients in rooms with a view of a wall.
  • Researchers conducted a county-by-county study of health records, comparing counties where the Emerald Ash Borer wreaked havoc (which killed millions of trees and denuded many American streets), and those unaffected counties. By looking at those counties from 1990 to 2007, the researchers found a much higher level respiratory deaths. In short, Hutchinson says having fewer trees contributed to, “more than 20,000 additional deaths during the study period.”
  • The Toronto study’s leader, Marc Berman, conducted a study when he was a doctoral student at University of Michigan. He had test subjects walk 50 minutes daily in either an arboretum or on city streets and conducted memory and attention tests. Those who walked among the trees performed 20% better than their city street compatriots. The results were the same in winter, and for those who disliked walking in the woods.

Keep these studies in mind as you craft your marketing campaigns in the coming years. Tree sales are already on the increase. If your customers are aware of these kind of results, those sales may continue to soar.

Leave a Reply

More From Retailing...
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The Landscape Show

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Ian Baldwin

September 26, 2017

Gardening Industry Not Recovering as Much From Recent Recession as in Past

In his latest blog posting, garden retail industry consultant Ian Baldwin says changing consumer demographics mean that, unlike past indicators, the garden business hasn’t surged after a recession — and it’s not going to under the current model.

Read More
Hydrangea mac. Fire Island (Monrovia Nursery)

September 19, 2017

Grower-Retailers Pick Their Favorites From Farwest 2017

Members of The Garden Center Group once again named their top selections in both live and hard goods for the Retailers’ Choice Awards at Farwest 2017.

Read More
Latest Stories
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The …

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Ian Baldwin

September 26, 2017

Gardening Industry Not Recovering as Much From Recent R…

In his latest blog posting, garden retail industry consultant Ian Baldwin says changing consumer demographics mean that, unlike past indicators, the garden business hasn’t surged after a recession — and it’s not going to under the current model.

Read More
Hydrangea mac. Fire Island (Monrovia Nursery)

September 19, 2017

Grower-Retailers Pick Their Favorites From Farwest 2017

Members of The Garden Center Group once again named their top selections in both live and hard goods for the Retailers’ Choice Awards at Farwest 2017.

Read More
Trends Slide - No Logo

September 12, 2017

Garden Media Group’s 2018 Trends Report Highlights Natu…

This year’s Garden Trends report offers seven trends that you can use to inspire mental wellness. Take a look to see how many trends you’re already using to connect with your customers.

Read More
GCA Bathroom Winner Wingards Market 1

September 8, 2017

Garden Centers of America Announces Best Bathroom Award…

If you’re a grower-retailer, your restroom may end up being the most important part of your customers’ experience. Find out the big winners of this year’s Garden Centers of America’s Best Bathroom Awards.

Read More

August 29, 2017

7 Popular Retail Trends from the 2017 IGC Show

Almost every type of retail garden product imaginable filled the booths on the tradeshow floor at the 2017 IGC Show held in August in Chicago, from pots and containers to garden tools, patio furniture, and decorative items. Here are seven gardening and product trends that stood out at the show.

Read More

August 21, 2017

50 Cool Products on Display at the 2017 IGC Show

Check out these cool products vendors showed off at the 2017 IGC Show on the Navy Pier in Chicago, August 15-17.

Read More
griffin-expo

August 15, 2017

Griffin Becomes Newest Distributor for Master Nursery G…

The agreement allows Griffin to join Master Nursery’s network of more than 150 supplier partners, while giving Master Nursery access to new product and service options for member businesses in the Midwest, Rocky Mountain, and Pacific Northwest regions.

Read More
Decorative Premium Hanging Baskets (Ainong USA)

July 25, 2017

16 Products That Garden Retailers Loved at Cultivate’17

In what has become an annual tradition at Cultivate, a team of garden retailers presented awards for their picks as the best new products (both live goods and hard goods) from Cultivate’17.

Read More

July 11, 2017

Grower-Retailers Invited to Help Pick Their Favorite Pr…

The Garden Center Group is inviting grower-retailers to join them on their quest to highlight the best new retail products on display at Cultivate’17.

Read More
Hort Couture Farm to Table Display

July 7, 2017

New Marketing and Retail Display Ideas to Boost Your P…

Innovative marketing displays and retail concepts at California Spring Trials 2017, inspired by popular consumer trends and the need to encourage consumer success, overflowed with exciting new ways to promote plants.

Read More

June 19, 2017

IGC Show Features Talks on How to Cash in on the Buy Lo…

This year’s event, which takes place Aug. 15-17 in Chicago, also includes a free workshop on what you might do when starting your business over from scratch.

Read More
Robert O'Neill

May 11, 2017

Former SEAL Team Six Leader to Address Attendees at IGC…

Robert O’Neill is a highly decorated combat veterans and the author of the just-published memoir, “The Operator: Firing the Shots That Killed Osama bin Laden and My Years as a SEAL Team Warrior.”

Read More

April 24, 2017

Ian Baldwin Offers Examples From Grower-Retailers on Pr…

In March, Baldwin wrote a blog advising grower-retailers to consider raising their prices this spring. The post inspired a number of creative suggestions.

Read More
Ian Baldwin

March 31, 2017

Ian Baldwin: Aim High With Your Pricing This Spring

In his latest blog posting, the garden retail consultant says consumers are spending more today, which means it’s a good time to consider raising your prices.

Read More
GCA Summer Tour 2017 Andersons Newport Beach

March 23, 2017

Garden Centers of America Unveils Stops on Its Summer T…

Registration for the event, which includes visits to several garden centers each with their own unique highlights, is now open.

Read More
MSU Guide To Attracting Pollinators

March 9, 2017

New Guide on Bee-Friendly Plants Available From Horticu…

The guide is designed to help grower-retailers educate and motivate their customers to purchase and plant pollinator-friendly materials.

Read More
Grapevine Balls, Glass House, and Galvanized Dish Gardens (Flori-Design, Inc.)

March 6, 2017

Cool Product Awards from Garden Retailers Announced at …

This year’s Tropical Plant Industry Exhibition (TPIE) once again served as a great spot for the Cool Product Awards, an annual collaboration between TPIE, Florida Nursery Growers and Landscape Association, and The Garden Center Group.

Read More