Million Pollinator Garden Challenge Is Retail Ready For 2016

Million pollinator banner sample purple flowe alium

Industry organizations supporting the challenge to plant a million pollinator gardens have created marketing materials for garden stores, including bench cards, banners, and images to plug into social media, as well as an educational webinar on pollinator issues.

As a reminder, The National Pollinator Garden Network is encouraging consumers to plant pollinator-friendly gardens to support pollinator health within their landscapes and their greater community. It hopes to have one million pollinator gardens planted and registered by the end of 2017. Thanks to the Horticultural Research Institute (HRI), the research arm of AmericanHort, garden centers can join the Million Pollinator Garden Challenge push for pollinator gardens by directing consumers to pollinator plants using specially designed point-of-purchase (POP) materials.

HRI donated in-kind design services to produce “Help Us Plant One Million Gardens” point-of-purchase (POP) materials, which can be printed on-demand through Garden Center Marketing. The colorful and educational marketing materials include hang tags, bench cards and a variety of sizes of banners all depicting pollinators and their favorite flowering plants.

Prices are comparatively low, due to the in-kind design services, ranging from $18 for 20 bench cards to a vinyl, double-sided banner priced at $51. Each full-color sign uses the message “Help Us Plant One Million Gardens” along with the depiction of a pollinator and a plant. Most signs also include a “Plant Something for Pollinators” message along with a directive to register one’s garden at MillionPollinatorGardens.orgGarden Center Marketing, along with AmericanHort, took on the set-up costs in order to provide the materials at a lower cost.

“These pollinator POP materials are such an effective way to communicate with gardening customers on the need to support our nation’s pollinators,” says Diane Blazek, executive director of the National Garden Bureau, a founding member of the National Pollinator Garden Network.

“Our industry’s retailers will play a key role in shoring up pollinator health in this country,” says AmericanHort’s Senior Vice President of Industry Advocacy and Research Craig Regelbrugge. “They are the link between what pollinators need in the way of food and shelter and the ability for people across this country to provide it. We’re making these signage options available at a low cost for garden centers in order for them to visibly spread the word about the importance of using pollinator plants.”

Registering Your Garden Center’s Garden

The coalition would also like for garden centers to register their own on-site demonstration gardens for the Million Pollinator Garden Challenge. It’s simple to do using one of two ways:

  • Visit millionpollinatorgardens.org and register the garden, or
  • Upload pictures of the garden to the mobile app GrowIt! using the hashtag #pollination.

Images For Social Media Campaigns

Most garden stores use social media for marketing. GrowWise.org, a pollinator heath program from HRI, is offering related images you can download for your Facebook and Twitter campaigns.

Training For Your Staff

AmericanHort hosted a highly informative webinar on the pollinator issues our industry is facing. It is an ideal way for your staff to understand how we can help customers help pollinators healthy.

Leave a Reply

More From Retailing...
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The Landscape Show

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Ian Baldwin

September 26, 2017

Gardening Industry Not Recovering as Much From Recent Recession as in Past

In his latest blog posting, garden retail industry consultant Ian Baldwin says changing consumer demographics mean that, unlike past indicators, the garden business hasn’t surged after a recession — and it’s not going to under the current model.

Read More
Hydrangea mac. Fire Island (Monrovia Nursery)

September 19, 2017

Grower-Retailers Pick Their Favorites From Farwest 2017

Members of The Garden Center Group once again named their top selections in both live and hard goods for the Retailers’ Choice Awards at Farwest 2017.

Read More
Latest Stories
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The …

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Ian Baldwin

September 26, 2017

Gardening Industry Not Recovering as Much From Recent R…

In his latest blog posting, garden retail industry consultant Ian Baldwin says changing consumer demographics mean that, unlike past indicators, the garden business hasn’t surged after a recession — and it’s not going to under the current model.

Read More
Hydrangea mac. Fire Island (Monrovia Nursery)

September 19, 2017

Grower-Retailers Pick Their Favorites From Farwest 2017

Members of The Garden Center Group once again named their top selections in both live and hard goods for the Retailers’ Choice Awards at Farwest 2017.

Read More
Trends Slide - No Logo

September 12, 2017

Garden Media Group’s 2018 Trends Report Highlights Natu…

This year’s Garden Trends report offers seven trends that you can use to inspire mental wellness. Take a look to see how many trends you’re already using to connect with your customers.

Read More
GCA Bathroom Winner Wingards Market 1

September 8, 2017

Garden Centers of America Announces Best Bathroom Award…

If you’re a grower-retailer, your restroom may end up being the most important part of your customers’ experience. Find out the big winners of this year’s Garden Centers of America’s Best Bathroom Awards.

Read More

August 29, 2017

7 Popular Retail Trends from the 2017 IGC Show

Almost every type of retail garden product imaginable filled the booths on the tradeshow floor at the 2017 IGC Show held in August in Chicago, from pots and containers to garden tools, patio furniture, and decorative items. Here are seven gardening and product trends that stood out at the show.

Read More

August 21, 2017

50 Cool Products on Display at the 2017 IGC Show

Check out these cool products vendors showed off at the 2017 IGC Show on the Navy Pier in Chicago, August 15-17.

Read More
griffin-expo

August 15, 2017

Griffin Becomes Newest Distributor for Master Nursery G…

The agreement allows Griffin to join Master Nursery’s network of more than 150 supplier partners, while giving Master Nursery access to new product and service options for member businesses in the Midwest, Rocky Mountain, and Pacific Northwest regions.

Read More
Decorative Premium Hanging Baskets (Ainong USA)

July 25, 2017

16 Products That Garden Retailers Loved at Cultivate’17

In what has become an annual tradition at Cultivate, a team of garden retailers presented awards for their picks as the best new products (both live goods and hard goods) from Cultivate’17.

Read More

July 11, 2017

Grower-Retailers Invited to Help Pick Their Favorite Pr…

The Garden Center Group is inviting grower-retailers to join them on their quest to highlight the best new retail products on display at Cultivate’17.

Read More
Hort Couture Farm to Table Display

July 7, 2017

New Marketing and Retail Display Ideas to Boost Your P…

Innovative marketing displays and retail concepts at California Spring Trials 2017, inspired by popular consumer trends and the need to encourage consumer success, overflowed with exciting new ways to promote plants.

Read More

June 19, 2017

IGC Show Features Talks on How to Cash in on the Buy Lo…

This year’s event, which takes place Aug. 15-17 in Chicago, also includes a free workshop on what you might do when starting your business over from scratch.

Read More
Robert O'Neill

May 11, 2017

Former SEAL Team Six Leader to Address Attendees at IGC…

Robert O’Neill is a highly decorated combat veterans and the author of the just-published memoir, “The Operator: Firing the Shots That Killed Osama bin Laden and My Years as a SEAL Team Warrior.”

Read More

April 24, 2017

Ian Baldwin Offers Examples From Grower-Retailers on Pr…

In March, Baldwin wrote a blog advising grower-retailers to consider raising their prices this spring. The post inspired a number of creative suggestions.

Read More
Ian Baldwin

March 31, 2017

Ian Baldwin: Aim High With Your Pricing This Spring

In his latest blog posting, the garden retail consultant says consumers are spending more today, which means it’s a good time to consider raising your prices.

Read More
GCA Summer Tour 2017 Andersons Newport Beach

March 23, 2017

Garden Centers of America Unveils Stops on Its Summer T…

Registration for the event, which includes visits to several garden centers each with their own unique highlights, is now open.

Read More
MSU Guide To Attracting Pollinators

March 9, 2017

New Guide on Bee-Friendly Plants Available From Horticu…

The guide is designed to help grower-retailers educate and motivate their customers to purchase and plant pollinator-friendly materials.

Read More
Grapevine Balls, Glass House, and Galvanized Dish Gardens (Flori-Design, Inc.)

March 6, 2017

Cool Product Awards from Garden Retailers Announced at …

This year’s Tropical Plant Industry Exhibition (TPIE) once again served as a great spot for the Cool Product Awards, an annual collaboration between TPIE, Florida Nursery Growers and Landscape Association, and The Garden Center Group.

Read More