December 13, 2016
The Industry’s Take: How We Can Win More Customers
Check out these customer winning ideas, which range from smaller, European-type garden to boosting the decorative side of plants to just waiting for Millennials to start buying homes.
December 12, 2016
How To Merchandise Plants With Pantone’s 2017 Color Of The Year
It's great that "Greenery" is Color Of The Year, but how can plant retailers take advantage of a color that most of their products already have? Pantone has an answer for that!
December 5, 2016
Benary’s Jennifer Calhoun: How We Can Make Plants Essential To Millennials’ Lives
I see one main issue facing our industry in getting more people to buy plants — we assume that the way we used to sell plants is the way millennials will want to buy them. Nothing could be further from the truth. We sell plants in small packs that you plant in a hole in your garden, with a generic label that says “blooms all season.” Millennials don’t have gardens, so they want a plant they can put on their fourth floor apartment balcony, or better yet on a shelf in their living room near a window. We give them too little information to help them be successful under those circumstances. But what we don’t realize is that if the plant dies, they feel personally responsible for killing another living thing which is so painful that they would prefer not to take the chance a second time. If we sold […]
December 5, 2016
A Visual Guide To Garden Retail Merchandising
Antje Verstl, a German visual merchandiser who has worked with many high level garden retailers in Europe, has a lot of practical, and inspirational advice on how to transform your plant yard into an exciting place to shop. Take a look at this gallery, and enjoy a visual guide from Verstl. Her book, “Eagle & Frog!,” is now available for purchase by an American market through her website.
November 29, 2016
How The Industry Is Ensuring Consumer Success With Plants
Greenhouse Grower RETAILING reached out to growers and suppliers for their ideas on how to attract and keep new plant customers. Here's what they had to say about ensuring gardening success.
November 29, 2016
Heroes To Hives Seeks Veterans For Beekeeping Training
Michigan State University is bringing together two great causes of our times — supporting vets and boosting pollinators — in its new program aimed at teaching professional beekeeping to former soldiers.
November 28, 2016
Help Nature-Loving, Gardening-Skeptic Consumers Fall In Love With Plants
Learn sales and merchandising techniques that will help you bring in new customers in part three of our The Missing Gardener series.
November 21, 2016
How Graf Growers Uses Bridal Fairs And Food Festivals To Find New Customers
If garden retailers want to attract customers who don't think local garden stores relate to their lives, they must meet these consumers where they congregate and prove their store's relevance to their lives.
November 19, 2016
Woman Power! Cater To Your Most Important Plant Retail Customers With These Insights
With a whopping 84% of lawn and garden sales being made by female shoppers, it's a woman's world when it comes to plant retailing. Here are some pragmatic tips on how your merchandising can cater to this important demographic.
November 15, 2016
Brian Bauman Shares Ideas And Successes From Bauman Farm
Take a visual tour through Bauman Farm & Gardens in Gervais, OR, with input from its general manager.
November 14, 2016
The Missing Gardener: How To Rebuild Our Customer Base
Today's consumers feel they have no control over the outcome of their gardens, so buying plants is a gamble. Here are some ideas of what you can do about that.