Proven Winners Makes Improvements to Its Retailer Certified Training Program for 2017

Summerwinds Proven Winners display FEATUREThe numbers of retailers participating in Proven Winners’ Certified Training Program is on the rise, and the company has recently released new bonus material for the 2017 program.

Understanding the challenges of training new and seasonal staff at independent garden centers, Proven Winners says it is working to equip managers with tools to prepare their employees to better handle customers’ questions and boost their confidence in selling plants this season.

In the spring of 2016, a total of 5,979 retail garden center employees at 852 locations completed the Proven Winners Certified Training Program, an increase of 32% additional certified employees over the previous year. Changes to the program for 2017, which include a shorter video, a group training module, and the addition of Proven Winners University content, are expected to boost participation even higher this year. Proven Winners will again host a free pizza party for every garden center who completes certification by May 1.

Proven Winners University was created after listening to certified retailers who requested additional video content they could use to further train their employees on key topics. A series of two- to five-minute videos will be available this year on 16 trending topics such as plants for pollinators and deer resistance. Cultural information like watering and pruning, and how to set up a Proven Winners destination in a retail setting, are also included.

Detailed recommendations for new Proven Winners annuals, perennials, and flowering shrubs will be covered in the certified training video again this year to familiarize retail employees with these new products. The three national recipes for 2017 and plants of the year are covered as well. Online training begins February 1. Training DVDs are available upon request.

Topics: ,

Leave a Reply

More From Retailing...
griffin-expo

August 15, 2017

Griffin Becomes Newest Distributor for Master Nursery Garden Centers

The agreement allows Griffin to join Master Nursery’s network of more than 150 supplier partners, while giving Master Nursery access to new product and service options for member businesses in the Midwest, Rocky Mountain, and Pacific Northwest regions.

Read More
Decorative Premium Hanging Baskets (Ainong USA)

July 25, 2017

16 Products That Garden Retailers Loved at Cultivate’17

In what has become an annual tradition at Cultivate, a team of garden retailers presented awards for their picks as the best new products (both live goods and hard goods) from Cultivate’17.

Read More

July 11, 2017

Grower-Retailers Invited to Help Pick Their Favorite Products at Cultivate’17

The Garden Center Group is inviting grower-retailers to join them on their quest to highlight the best new retail products on display at Cultivate’17.

Read More
Latest Stories
griffin-expo

August 15, 2017

Griffin Becomes Newest Distributor for Master Nursery G…

The agreement allows Griffin to join Master Nursery’s network of more than 150 supplier partners, while giving Master Nursery access to new product and service options for member businesses in the Midwest, Rocky Mountain, and Pacific Northwest regions.

Read More
Decorative Premium Hanging Baskets (Ainong USA)

July 25, 2017

16 Products That Garden Retailers Loved at Cultivate’17

In what has become an annual tradition at Cultivate, a team of garden retailers presented awards for their picks as the best new products (both live goods and hard goods) from Cultivate’17.

Read More

July 11, 2017

Grower-Retailers Invited to Help Pick Their Favorite Pr…

The Garden Center Group is inviting grower-retailers to join them on their quest to highlight the best new retail products on display at Cultivate’17.

Read More
Hort Couture Farm to Table Display

July 7, 2017

New Marketing and Retail Display Ideas to Boost Your P…

Innovative marketing displays and retail concepts at California Spring Trials 2017, inspired by popular consumer trends and the need to encourage consumer success, overflowed with exciting new ways to promote plants.

Read More

June 19, 2017

IGC Show Features Talks on How to Cash in on the Buy Lo…

This year’s event, which takes place Aug. 15-17 in Chicago, also includes a free workshop on what you might do when starting your business over from scratch.

Read More
Robert O'Neill

May 11, 2017

Former SEAL Team Six Leader to Address Attendees at IGC…

Robert O’Neill is a highly decorated combat veterans and the author of the just-published memoir, “The Operator: Firing the Shots That Killed Osama bin Laden and My Years as a SEAL Team Warrior.”

Read More

April 24, 2017

Ian Baldwin Offers Examples From Grower-Retailers on Pr…

In March, Baldwin wrote a blog advising grower-retailers to consider raising their prices this spring. The post inspired a number of creative suggestions.

Read More
Ian Baldwin

March 31, 2017

Ian Baldwin: Aim High With Your Pricing This Spring

In his latest blog posting, the garden retail consultant says consumers are spending more today, which means it’s a good time to consider raising your prices.

Read More
GCA Summer Tour 2017 Andersons Newport Beach

March 23, 2017

Garden Centers of America Unveils Stops on Its Summer T…

Registration for the event, which includes visits to several garden centers each with their own unique highlights, is now open.

Read More
MSU Guide To Attracting Pollinators

March 9, 2017

New Guide on Bee-Friendly Plants Available From Horticu…

The guide is designed to help grower-retailers educate and motivate their customers to purchase and plant pollinator-friendly materials.

Read More
Grapevine Balls, Glass House, and Galvanized Dish Gardens (Flori-Design, Inc.)

March 6, 2017

Cool Product Awards from Garden Retailers Announced at …

This year’s Tropical Plant Industry Exhibition (TPIE) once again served as a great spot for the Cool Product Awards, an annual collaboration between TPIE, Florida Nursery Growers and Landscape Association, and The Garden Center Group.

Read More
Nursery Photo

March 6, 2017

How Great Photos Can Help You Sell More Plants

More consumers than ever want to see what a product looks like before they buy it, and that includes plants. Here are some tips on taking top-notch photos at your nursery or garden center.

Read More

February 28, 2017

Registration Now Open For IGC Show in Chicago

Find out how you can save on early registration, and get a sneak peek at what’s new at this year’s event aimed at independent garden centers.

Read More

February 21, 2017

Ian Baldwin: 2017 is Off to a Strong Start For Plant Re…

Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.

Read More
Summerwinds Proven Winners display FEATURE

February 17, 2017

Proven Winners Makes Improvements to Its Retailer Certi…

Understanding the challenges of training new and seasonal staff at independent garden centers, Proven Winners says it is working to equip managers with tools to prepare their employees to better handle customers’ questions and boost their confidence in selling plants this season.

Read More
TPIE 2017 tradeshow floor

February 14, 2017

Trendsetting Products and Ideas From TPIE 2017

If you're a trend watcher, the 2017 Tropical Plant Exhibition, held in Ft. Lauderdale, FL, on January 18-20, was a can't-miss event. In case you missed it, here are a few highlights of the cool products, trends, and ideas seen at the show.

Read More
Plant in box for Amazon feature image

February 6, 2017

Amazon is Coming to Plant Retail; Here’s What it …

Plant e-commerce may finally take off soon. The question is, are you ready?

Read More
GrowIt! App Wins Gold At Design100 2014 US Mobile & App Design Awards

February 6, 2017

GrowIt! App Now Offers a Listing of Independent Garden …

The team behind GrowIt!, the app designed to help connect consumers with plants, has launched a new platform that allows independent garden centers to sign up to be a “Garden Shop,” helping new gardeners and community members find garden centers in their specific areas.

Read More