Wojo’s in Ortonville, Mich., prides itself on its work to cultivate future gardeners, and a new way the garden center connected with kids recently was through an essay contest.
“We love to connect children with plants and let them experience the joy of growing something,” says Wojo’s Lisa Kemeny. “Even though children have electronic games to play with, there is still a need to physically create and nurture. Plants answer that need.”
Participants in the contest wrote an essay or paragraph about why their moms should receive flowers from Wojo’s on Mother’s Day. Wojo’s worked with a local school on the contest. This contest gets kids thinking about flowers at a young age, but also begins building a brand relationship with a future generation of gardeners.
“We at Wojo’s want to create positive memories of being in a garden center for kids so that when they are old enough to purchase their own plants they think of us first,” says Kemeny. “Ultimately, they are our future customers. They may move out of the area that Wojo’s services but we hope that they choose to go to a garden center first to make their plant purchases.”
Contest winners received a gift card to purchase flowers for their moms. The kids photos and essays were put on display in the store.
Kemeny says that more moms and dads are shopping at Wojo’s with the kids activities and events.
“While the children are creating their projects, the parents shop,” she says. “We track sales on event days. Our biggest increases in sales we see are in our larger events that we have,. i.e. Easter egg hunt and our frog jumping contest.”