Roger’s Gardens Knows The Power Of Merchandising
This Southern California retailer must dazzle its customers in order to compete successfully in its high-end community. Take a look at what its legendary merchandising team created for the holiday season.
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This shelving unit makes a dramatic statement while keeping lines of sight intact.
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Each area of the floral department silently suggests which colors and stems look good together.
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Roger’s backs up its California-Friendly plant campaign with lovely store gardens.
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To celebrate its 50th anniversary, Roger’s greets customers with this large 50.
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The merchandising team uses punches of color to sell products’ appeal.
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Buyers work from a storyboard when they select products for the season.
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Large items like this figurine set the tone for a display.
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This simple concept grabs attention and sets a tone for the nearby displays.
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With the mild winter weather, nighttime outdoor merchandising matters.
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This statement tree in the plant yard offers merchandisers a natural prop.
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Something as simple as paper chains can make a big impact.
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These chalkboard signs were used throughout the holiday displays.
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Local children know that this train garden is always operating when the store is open.
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This elegant fireplace anchors the red-and-white-themed holiday displays.
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Ceiling merchandising like these folded-paper sculptures complete the look.
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Occasional long sight lines assure customers the magic continues.
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1
of
16
This shelving unit makes a dramatic statement while keeping lines of sight intact.
2
of
16
Each area of the floral department silently suggests which colors and stems look good together.
3
of
16
Roger’s backs up its California-Friendly plant campaign with lovely store gardens.
4
of
16
To celebrate its 50th anniversary, Roger’s greets customers with this large 50.
5
of
16
The merchandising team uses punches of color to sell products’ appeal.
6
of
16
Buyers work from a storyboard when they select products for the season.
7
of
16
Large items like this figurine set the tone for a display.
8
of
16
This simple concept grabs attention and sets a tone for the nearby displays.
9
of
16
With the mild winter weather, nighttime outdoor merchandising matters.
10
of
16
This statement tree in the plant yard offers merchandisers a natural prop.
11
of
16
Something as simple as paper chains can make a big impact.
12
of
16
These chalkboard signs were used throughout the holiday displays.
13
of
16
Local children know that this train garden is always operating when the store is open.
14
of
16
This elegant fireplace anchors the red-and-white-themed holiday displays.
15
of
16
Ceiling merchandising like these folded-paper sculptures complete the look.
16
of
16
Occasional long sight lines assure customers the magic continues.
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Roger’s Gardens Knows The Power Of Merchandising
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Carol Miller is editor of Today's Garden Center. You can eMail her at [email protected]. See all author stories here.