Garden retail consultant Sid Raisch is taking on a new role: President and CEO of Bower & Branch, an e-commerce tree brand for independently owned garden stores founded by Eaton Farm’s Don Eaton.
The fairly new company (a little more than a year old) has 52 Northeast and Midwest-based garden retailers currently participating in the brand, and Raisch is tasked with increasing that number by another 50 to 100 garden retailers.
Eaton hopes Bower & Branch will give local garden centers a broader market share.
“Sid has been consulting with me on this journey from the beginning. Garden centers and growers like Eaton Farms needed to do something drastic to get the industry headed to where consumers are, and we knew that e-commerce was the way,” he says. “At first this helped us serve our customers, then it grew into something much bigger and more powerful. That’s tough to execute on your own, but when you’re part of a group like Bower & Branch that prioritizes creating an exceptional online, social and in-store experience, then real change can happen.”
In the last 12 months, there have been more than 16 million searches—on Google alone—for ‘trees for sale,’ so we know we’re headed in the right direction.” In just one year, more than 67,000 customers shopped at BowerAndBranch.com and online sales increased 300%, benefiting 52 member garden centers, the company says.
Raisch will continue as the President of Horticultural Advantage, and will continue to act as a consulting service provider to The Garden Center Group.