Take A Peek At Bachman’s Idea House

Three times a year, the Minnesota regional chain Bachman’s decorates an old family home with the current season’s biggest trends. By using the garden store’s products, often in unexpected ways, the designers create excitement and drive slightly-off-season sales.

The spring 2016 Idea House focuses a couple different trends: using gray as a neutral with pops of color in each room; and layering materials in unexpected ways to create dimension. There are three primary colors the merchandising team uses as their accent colors to gray, coral, yellow, and aqua.

Watch for a follow-up interview with Karen Bachman, delving into how regional chain gets ready for the idea house, how the design team works coordinates with buyers on inventory, and exactly how the Idea House impacts sales and traffic throughout the year.

Check out the slideshow for a peek at what the spring 2016 Idea House looks like.


Leave a Reply

More From Retailing...
Ian Baldwin

April 3, 2018

Ian Baldwin: Why the Roles of Garden Retail Staff May Be Changing

In his latest blog posting, garden retail industry consultant Ian Baldwin says the role of grower-retailers has changed from providing information to validating or correcting what consumers have already learned when browsing online.

Read More

March 25, 2018

Tree-osk From Bower and Branch Offers Unique Way to Buy Plants

The Tree-osk, which has become a fixture in several garden centers, provides an interactive consumer experience when buying trees, shrubs, and perennials.

Read More

March 9, 2018

GCA Announces Complete Seattle Garden Center Summer Tour Details

The Garden Centers of America Summer Tour in Seattle will feature visits to some of the most unique plant retailers in the Pacific Northwest.

Read More