In an effort to help combat the loss of pollinator habitats in recent years, the Scotts Miracle-Gro Co. announced plans in mid-December for a year-long effort to improve consumer education about pollinators and promote the creation of backyard and urban habitats where they can thrive.
The “Pollinator Promise” will fund the establishment of at least 50 pollinator gardens throughout the U.S. in 2016, as part of the company’s GRO1000 community gardening initiative. The GRO1000 initiative, now in its sixth year, partners with the U.S. Conference of Mayors, the Pollinator Stewardship Council, The Franklin Park Conservatory, and others, to promote the availability of additional grants for gardens and green spaces throughout the country.
“The importance of pollinators is unquestionable and it is easier than most people think to create a habitat where they can thrive,” says Jim King, Senior Vice President of Corporate Affairs at Scotts Miracle-Gro. “The Pollinator Promise is a year-long effort to help home gardeners and urban planners understand the critical role these creatures play in our ecosystem, and to provide them the tools necessary to grow successful pollinator gardens.”
The company has launched a website dedicated to this effort. The site provides online answers to common quesetions about backyard pllinator gardens. Through its existing relationship with the Tournament of Roses, Scotts Miracle-Gro will also directly engage gardeners throughout 2016 about the need for pollinator habitats. The Miracle-Gro float in the 2016 Tournament of Roses Parade will prominently feature pollinators.
“We are calling upon individual gardeners and communities to help reverse the downward population trend by restoring the natural habitat bees and butterflies need to survive,” says Michele Colopy, Program Director of the Pollinator Stewardship Council. “We are pleased to partner with Scotts Miracle-Gro to help spearhead these efforts that are at the core of our mission.
Organizations can submit a grant application January 4 through February 22, 2016 at the Scotts Miracle-Gro Pollinator Promise website, which also provides information about how to grow pollinator gardens. For additional information on the company, visit the Scotts Miracle-Gro website.