Slowflowers.com Offers Free Online Directory to American-Grown Flowers

debraprinzingslowflowers
Debra Prinzing, author of “Slow Flowers,” developed Slowflowers.com to fill an unmet need she had as a consumer.

Consumers in search of local, seasonal and sustainable cut flowers now have a one-stop destination to find American-grown bouquets and blooms — and to be assured of the origins of each stem they purchase.

Slowflowers.com is a free online directory designed to connect flower lovers with floral retailers, designers and studios that support and sell seasonal, locally grown and domestic flowers.

“People want to do the right thing and make sustainable choices in their lives, and floral purchases are no exception,” says Debra Prinzing, Seattle-based author of “Slow Flowers” (St. Lynn’s Press, 2013) and a leading advocate of American flower farming. “With imports representing more than 80 percent of flowers sold in this country, the mission of Slowflowers.com is to help people who care about the source of their flowers easily find and identify ways to buy American-grown flowers.”

The website launched on May 6, 2014, with 250 flower farms, studios and designers in its searchable database. Prinzing anticipates the site will eventually showcase 1,000 American-grown suppliers and retailers coast-to-coast in all 50 states.

The site features easy-to-use search tools to find floral vendors in several categories, including retail flower shops, studio florists, wedding/event designers and farmer-direct. All members of Slowflowers.com pledge to supply their customers with local, regional and American-grown flowers. An added feature highlights florists and farms that ship American-grown flowers overnight, anywhere in the U.S.

Prinzing developed Slowflowers.com to fill an unmet need that she had as a consumer and lover of flowers.

“Slowflowers.com is a simple solution to a problem I have continued to face over the past several years, and I know it’s a solution that many consumers seek,” she says. “While writing and speaking about American flower farmers and their flowers, I am continually asked how the average person is supposed to know where to buy American-grown flowers and how they can be assured that what they are getting is locally grown. I created Slowflowers.com to meet that need.”

Prinzing launched Slowflowers.com with a combination of personal funds and more than $18,000 in contributions generated during a highly successful, 45-day campaign on the grassroots crowd-funding platform, Indiegogo. More than 220 individuals and floral businesses contributed to the campaign as “funders,” with pledges ranging from floral fans giving $10 to the California Cut Flower Commission to committing $1,500 to help launch the website.

Eager to see better information provided to the flower-buying public, Slowflowers.com’s supporters include passionate consumers, flower farmers and florists.

“As a long-time flower farmer, I’m excited to be a part of the Slow Flowers movement. I thank Debra Prinzing for her leadership in launching this resource,” says Kate Sparks, owner of Lilies and Lavender, based in Doylestown, Pa.

“I’m so grateful that Debra Prinzing created this new website for designers and their clients who are looking for locally grown flowers,” says Gloria B. Collins of GBC Style, based in Montebello, N.Y.

“How refreshing to see Debra Prinzing championing a revolution,” says landscape architect and flower consumer Bethany Rydmark, based in Portland, Ore. ” I’m so eager to see mindsets shift as growers, florists and customers celebrate their unique regions and seasons — and stunning links to the natural world.”

Visit Slowflowers.com for more information, to make a purchase, locate a farmer or a designer or to join the network of American-grown flower providers.

Source: Debra Prinzing

Leave a Reply

More From Management...
SNA Logo

June 19, 2017

SNA, MANTS Plan to Co-Locate Their Events in 2018

There is crossover appeal for participants of both events, according to show organizers, and this cooperation will bring value and potential new business opportunities for both audiences.

Read More
Heat Safety App

June 18, 2017

Protect Your Employees from Heat-Related Illnesses with This Updated App

The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.

Read More

June 1, 2017

Reimagining a Brand: How Did We Do With Greenhouse Grower?

Changing the design and content strategy of a brand isn't easy, but we think the new Greenhouse Grower will help carry our innovative industry forward and allow us to better serve your information needs.

Read More
Latest Stories
SNA Logo

June 19, 2017

SNA, MANTS Plan to Co-Locate Their Events in 2018

There is crossover appeal for participants of both events, according to show organizers, and this cooperation will bring value and potential new business opportunities for both audiences.

Read More
Heat Safety App

June 18, 2017

Protect Your Employees from Heat-Related Illnesses with…

The National Institute for Occupational Safety and Health and the Occupational Safety and Health Administration have released an updated app for smart phones that can help workers stay safe when working outdoors in hot weather.

Read More

June 1, 2017

Reimagining a Brand: How Did We Do With Greenhouse Grow…

Changing the design and content strategy of a brand isn't easy, but we think the new Greenhouse Grower will help carry our innovative industry forward and allow us to better serve your information needs.

Read More
June 2017 Cover feature Image

June 1, 2017

Greenhouse Grower is Evolving With You

For 33 years, Greenhouse Grower has been the most trusted, independent resource for our industry and your operation. We’ll keep evolving to remain an indispensable partner for you in the months and years to come.

Read More

May 31, 2017

Customers Come First at Prides Corner Farms

This people-focused grower serves a diverse set of customers, successfully giving each one individual attention without sacrificing efficiency.

Read More
Art VanWingerden

May 31, 2017

Art VanWingerden on the Importance of Investing in Your…

When it comes to reinvesting in structures, Art VanWingerden of Metrolina Greenhouses says it's important maintain the longevity of the building so it will last to the next generation and the generation after that.

Read More
Stepables Tough-Ten Tags

May 25, 2017

Jury Awards Damages in Stepables Photo Copyright Case, …

According to a press release from Under A Foot Plant, Co,, a jury awarded Under A Foot Plant (which owns the Stepables product line) $900,000 in actual damages for The Perennial Farm’s use of Stepables’ copyrighted photographs.

Read More

May 25, 2017

AmericanHort Hosting Advocacy Visit to Capitol Hill in …

AmericanHort has announced it will be hosting Impact Washington, an inaugural advocacy and policy summit, in Washington, DC, Sept. 12-13.

Read More

May 23, 2017

USDA-APHIS Bulletin on Unauthorized Distribution of Gen…

On May 2, 2017, USDA-APHIS was informed that an orange petunia variety was potentially genetically engineered and had been imported and moved interstate without required authorization by APHIS. This led to testing of numerous petunia varieties, which confirmed this particular variety and several others are genetically engineered, and meet the regulatory definition of a regulated article under APHIS regulations. APHIS continues to work with the industry to ensure unauthorized GE petunias are not distributed in the United States.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Dr. P. Allen Hammer, Dummen Orange

May 22, 2017

New Dümmen Orange Scholarship Honors Legacy of Dr. P. A…

“Our industry’s future depends on attracting and supporting bright, hard-working students into horticulture programs across North America, and the support of Dümmen Orange will aid that effort,” Hammer says.

Read More
The Greenhouse and Hoophouse growers handbook

May 19, 2017

New Book Highlights the Benefits of Growing Vegetables …

Andrew Mefferd’s new book, “The Greenhouse and Hoophouse Grower’s Handbook: Organic Vegetable Production Using Protected Culture,” covers the many benefits of protected culture food production, from being first to market, to more effective pest control.

Read More
MedMen New Facility

May 18, 2017

MedMen Cannabis Production Facility in Nevada Nearly Co…

Construction is expected to be completed this summer on the facility, which will include a 26,000-square-foot greenhouse and a 19,000-square-foot extraction and production wing.

Read More
New Frontier Cannabis Industry Annual Report

May 18, 2017

New Frontier Publishes Annual Report on the Cannabis In…

The 2017 Cannabis Industry Annual Report provides an up-to-date perspective on the growth and transformation of the legal cannabis industry, and what it means for each segment of the market, including producers.

Read More
ISO Cutting Machine

May 16, 2017

The Top 100 Growers are Investing in More Technology to…

Labor has traditionally been among growers’ most significant costs, but the continued rising costs and lack of available labor are currently two very heavy burdens that growers have to bear. As the labor supply dwindles, the Top 100 Growers discuss their next steps toward investing in technology to streamline efficiency at their respective operations.

Read More
Flores El Capiro, AIPH Grower of the Year 2017

May 16, 2017

Entries Now Open for International Grower of the Year A…

The International Association of Horticultural Producers’ International Grower of the Year Awards, sponsored by Royal Flora Holland, will take place at IPM Essen 2018 in Essen, Germany.

Read More
Cannabis Crop Protection

May 14, 2017

2017 Cannabis Regulatory Outlook: A Game of Wait and Se…

Medical and adult use legalization measures are on the legislative agenda in a total of 37 states in 2017 — and there's a sentiment gaining steam that the new administration may not be so scary after all.

Read More
2016 Top 100 Growers List

May 12, 2017

How the Top 100 Greenhouse Growers Tackle Managing Cost…

The country’s largest growers continue to strive to maintain a balance with price and costs while making sure they stand out from the competition.

Read More