Spring Meadow Nursery Redesigns Website With New Features
June 28, 2018 
Spring Meadow Nursery recently unveiled a fully redesigned website with new interactive tools designed to improve the user experience and reinforce the updated company brand.
With a goal to give customers an easier way to learn about Proven Winners ColorChoice plants, Spring Meadow’s new interactive website allows visitors to browse information based on a wide selection of criteria, giving them improved and more complete access to product information via streamlined menus, clearer navigation, and a responsive layout for all types of media, from desktop computer to handheld devices.
Noteworthy additions to the site are a new plant comparison feature and resource center. The plant comparison tool allows users to choose up to four plants from the site and compare them side by side, matching features such as planting zones, sun exposure, habit, finish type, bloom time, availability, foliage color, and flower color. The searchable resource center gives growers and landscapers downloadable, ready-made tools that will help them to be more successful growing and selling Proven Winners ColorChoice shrubs.
Site Will Continue to Expand
Other significant upgrades include an improved, easy-to-use product search feature; a neater, cleaner description area that clearly separates information that growers might be looking for from the information landscapers or consumers need; habit icons for every plant; updated keywords and plant descriptions; and an increased selection of larger-sized plant photos. The site will continue to be populated with new and existing content.
“The new website gives us significantly more opportunities to tell the story of Spring Meadow and what makes us different,” says Marketing Specialist Stacey Hirvela. With more in-depth information about the company and the faces behind it, an updated section that tells the story of Spring Meadow, and a Meet the Team page are additional improvements that will help visitors become better acquainted with the company and the services it provides.
Preceded by the release of a new company logo in December 2017, the release of the new Spring Meadow Nursery website helps to solidify an updated, polished identity for the company as it nears the grand opening of its rebuilt administrative offices and expanded conference center, which were destroyed by a fire in January 2017.
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