March 14, 2007

Positive Forecast For Garden Centers

A shift in consumer attitude may signal a market gain for independent garden centers and local retailers this year, according to the Garden Writers Association Foundation’s “Early Spring Gardening Trends Research Report” released last week. In mid February, 47 percent of consumers survey indicated they plan to purchase most of their spring garden plants at a garden center or local retailer compared to 44 percent at mass merchants, according to the survey conducted by TechnoMetrica Market Intelligence. In prior years, consumers favored mass merchants over garden centers by a margin of 52 percent to 39 percent in 2006 and 51 percent to 40 percent in 2005. This report is now available online and free to all Garden Writers Association members. For more information, visit www.gardenwriters.org and select the Gardening Trends Research tab.

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March 7, 2007

Home Depot Rolls Out Eco Options

The Home Depot is establishing itself as a destination for organic gardening as part of its Eco Options branding initiative. Bonnie Plant Farm has designed a special display unit for its Earth-friendly Vegetables and Herbs in 4-inch and 5-inch biodegradable peat cups. This unit will be displayed near Scotts Naturals soil, fertilizer and pest control products. For more on Home Depot and Eco Options, visit http://www.greenhousegrower.com/delilah/page.php?page=constant.

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February 21, 2007

SNA Director Search Is On

Southern Nursery Association (SNA) reports it has been zeroing in on candidates for its executive director opening. A nationwide advertising campaign, which began in mid-December, drew nearly 100 applicants from coast to coast. Five SNA members have committed to the task of ranking the top choices. A human resource company also has been assisting behind the scenes conducting preliminary phone interviews, as well as background and reference checks. The SNA board of directors will receive interview finalists in person in Marietta, Ga. SNA represents an 11-state region in the Southeast.

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February 21, 2007

North Carolina’s Economic Impact

North Carolina has an $8.6 billion green industry, generating nearly 125,000 jobs in producing sectors on more than 120,000 acres. The North Carolina Green Industry Council (NC GIC) recently released the results of an economic impact study conducted by North Carolina State University’s Dr. Charles Saffley and the North Carolina Department of Agriculture & Consumer Services. Vital to the retail data was participation by big box stores. Originally formed to address water issues, NC GIC has evolved to become the unified voice for the state’s green industry and secured $150,000 to complete this study. The five-page, graphically pleasing summary can be viewed at: Green Industry Impact 2006

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January 3, 2007

GG’s Industry Outlook 2006 Un-pinched

As usual, there’s a lot less space in Greenhouse Grower magazine than on our Web site, so we’ve taken the opportunity to provide an uncut version of the responses to our Industry Outlook survey, seen below. Click here for an audio version of GG contributing editor Allan Armitage’s views on the year to come. What forecasts you see for the American floriculture market in general for 2007? I feel the outlook for floriculture in the U.S. remains strong.  With the recent downturn in the housing market, I believe more Americans will invest more in their current homes. Annuals, perennials, flowering shrubs and trees provide lots of bang for the buck!  Gary Mangum, Bell Nursery My forecasts are for continued consolidation of the industry, more smaller growers looking to alternative or specialty crops and increased cooperation among smaller growers. I think this will help small- and medium-sized operations maintain profitability (or […]

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