Poinsettia Survey Reveals Growers Increased Poinsettia Sales and Production in 2016

On average, growers responding to Greenhouse Grower’s 2016 Poinsettia Survey said the poinsettia season was “good,” a positive middle ground between the varying answers we received saying it was either the strongest in years, or very poor.

For some growers, sales started out strong in the early season, and slowed down toward the end due to bitter cold and snowy weather.

“The season seems to get earlier and earlier each year,” said Mark Landa of Boulevard Flower Gardens, a grower-retailer in the Southeast.
Some growers said sales were flat or down year over year.

Poinsettia
For the sixth year straight, the 6.5-inch size has outpaced all other sizes at retail for 46% of growers, followed by 6-inch pots for 29%.

“The market seemed to be a little weaker than last year. We had the same customer base, but sold around 5% fewer units,” said Kyle Peterson of Fessler Nursery, a wholesale grower in the Northwest.

Brad Alcott of Alcott Greenhouses, a grower-retailer in the Northeast, said, “Consumer enthusiasm is the same with poinsettias now as it was for pot mums 15 years ago.”

For other growers, quality was up, consumers were enthusiastic and drove early sales — especially on Black Friday — and fundraiser sales grew.

“Despite getting hammered by two named storms, the demand for holiday decorating with poinsettias was as strong, if not stronger, than ever,” said Kurt Oelschig of Oelschig Nursery, a wholesale grower in the Southeast.

Richard Trinklein of grower-retailer Trinklein Brothers Greenhouses in the Midwest, said, “We received more compliments than ever on the quality of our 8-inch (pots).”

Abe Van Wingerden of Metrolina Greenhouses, a wholesale grower in the Southeast, said, “This was another solid growth year for poinsettias in the stores we serve. We were up in sales at all of our customers, and the business was driven again by non-traditional SKUs like foliage bowls and painted poinsettias. White continues to grow as a percentage of the total mix, and pink is fading as a color consumers want.”

In the end, the poinsettia market is ripe for new possibilities, including tapping into sales to younger generations, promoting plants as gifts and holiday décor, educating consumers about plant care, and finally, getting rid of ill-conceived notions about poinsettias.

“The opportunity is out there if you know where to look for it,” said Jason Parks of Parks Brothers Farm, a wholesale grower in the Southeast.

Survey Methodology

Of the 108 producers who took Greenhouse Grower’s 2016 Poinsettia Survey, 63% were grower-retailers and 37% were wholesale growers. They hail from the Midwest (32%), Northeast (19%), Southeast (19%), Southwest (12%), West (5%), and outside the U.S. (11%).

Size wise, the largest group of respondents were growers with less than 100,000 square feet of greenhouse (55%), followed by growers with 100,000 to 250,000 square feet (15%), 500,000 to 1 million square feet (7%), 1 to 3 million square feet (7%), 10 to 15 million square feet (2%), and 5 to 8 million square feet (1%).

See Greenhouse Grower‘s print article in the February 2017 issue to see which poinsettia varieties sold fastest and best, were most profitable, and were the most difficult to produce. Look for the 2016 State of the Industry: Poinsettia Whitepaper coming soon for download from GreenhouseGrower.com.

Topics: ,

Leave a Reply

More From State of the Industry...
Biocontrols in a Greenhouse

November 3, 2017

Take Greenhouse Grower’s 2018 State of the Industry Survey

Growers and others associated with the greenhouse business often ask the Greenhouse Grower editorial staff where we get ideas for stories. The Answer: You! That's why we're asking you to please take some time to answer our annual State of the Industry survey.

Read More

November 1, 2017

Technology Is Changing the Game for Growers

Technology is sexy. There’s a fervor associated with buying the latest go-go-gadget — and a fear of missing out if we don’t. We all want that latest, most advanced smartphone, home assistant, or wearable tech, no matter the cost. And jobs associated with technology? Google, Microsoft, Apple, Amazon, Facebook, Twitter — offer some of the most competitive and coveted positions on the planet. Just look at the stir Amazon made when it announced it would build a $50 billion second headquarters, with cities from all over North America clamoring to be the one chosen, considering the significant economic potential. Technology and tech jobs are it — and it’s no wonder growers don’t feel jobs in horticulture can compete. But what if they can? If tech jobs are the future and the future of horticulture depends on technology, then we have a real opportunity to seize. Millennials who have grown up […]

Read More

May 23, 2017

USDA-APHIS Bulletin on Unauthorized Distribution of Genetically Engineered Petunias

On May 2, 2017, USDA-APHIS was informed that an orange petunia variety was potentially genetically engineered and had been imported and moved interstate without required authorization by APHIS. This led to testing of numerous petunia varieties, which confirmed this particular variety and several others are genetically engineered, and meet the regulatory definition of a regulated article under APHIS regulations. APHIS continues to work with the industry to ensure unauthorized GE petunias are not distributed in the United States.

Read More