Suntory Flowers and GrowIt! Garden Socially are working together on a new photo contest that both retailers and their customers can get involved in. GrowIt! Garden Socially is a free garden photo sharing app, and the photo contest is designed to promote Suntory’s plant brands and help consumers interested in those plants find them at local garden centers.
Consumers who want to enter the contest can take these four steps:
1. Download GrowIt! for free from the App Store or Google Play store
2. Sign up with a username
3. In the app, add a photo of their favorite Senetti plant
4. In the comments, tag it #SenettiRocks, #MillionBellsRocks, #SunParasolRocks
The first photo contest featuring ‘Senetti’ pericallis runs from May 7-18. Three entrants will win gift certificates from their favorite local garden retailer — one $100 prize and two $50 prizes.
After Senetti, the next featured brand will be ‘Million Bells’ calibrachoas from June 5-14, and then the summer wraps up with ‘Sun Parasol’ mandevillas from July 20-August 2.
“Garden centers can encourage their customers to enter and win,” says Delilah Onofrey of Suntory Flowers, North America. “They can also upload pictures so that they become a destination for these plant brands in the future.”
Onofrey says it has been fun to break new ground by partnering with GrowIt! and it has been an innovative, low-cost way to spread awareness for key Suntory Flowers brands.
“I am pleased to see independent garden centers participating and loading up their pictures to become the source for these plants in their markets. GrowIt! creates a high-tech, but local experience for the user,” Onofrey says.
For more information, visit GrowItMobile.com.