The Continuing Evolution Of Retail

retail_webTechnology will rapidly transform how retailers engage with their customers, reverberating through everything from the daily process of running a business to plant tags, containers, videos and apps. Retailers will find it less difficult to get out of the office and back into the business of working with plants and people.

Improved Point-Of-Sale (POS)

Mobile POS systems will soon replace the traditional checkout as smartphones and tablets make it possible for retailers to perform on-the-spot transactions anywhere they have an internet connection. Retailers will find it simpler to keep track of customers’ buying preferences and manage inventory in real time.

It will be harder for thieves to access unauthorized funds in the future, thanks to a new security chip placed in credit cards that requires a pin number before completing any transaction. The introduction of mobile wallet technology will also help accelerate customer engagement using interactive coupons, geofencing enhancements and more.

The Reinvention Of Plant Tags

Plant tags are quickly moving away from easily ignored pieces of plastic to detailed advice portals that place a diverse amount of growing information directly in the end-consumer’s hands. Improved QR (Quick Response) codes already allow retailers to communicate everything a consumer needs to know about a plant at the point of sale.

Augmented reality (the integration of computer graphics into the real world) may replace QR codes to provide customers with a view of how a plant looks like in their yards without ever leaving the store. The challenge will be how to provide highly customized, regional information while avoiding duplication of material already printed on the tag.

Container Revolution

The advent of 3D printers hints at an exciting future, when suppliers offer highly customizable containers to stores at affordable prices as the technology improves. As retailers seek to draw customers’ attention with eye-catching plant presentations, pressure will continue for growers to select decorative containers that appeal to the end consumer and have high usability. High-end, decorative pots are already gaining popularity with growers targeting consumers who want to use plants in home decor. Brightly colored containers in chartreuse green, hot pink and bright purple are replacing the traditional white, black and terra cotta as seen at the 2013 International Plant Materials show in Essen, Germany.

Screen printing technology may also allow growers to streamline production in white pots, and screen-print branding and plant information on the pot as finished crops head out the door to retail.

Producing Plant Videos

Consumers are eager for information in the form of easily digestible plant videos that are two minutes or less in length. To differentiate their videos, retailers will have to provide relevant, high-quality content that initiates an immediate consumer response, including tutorials on topics like how to choose plants that work well together in combinations, and how to use plants in home decor and herbs in cooking. Expect to see greater video interactivity in the future through live streams, options for extended footage and a pause feature that allows users to stop the video and access additional product content.

Developing Retail Apps And Mobile Websites

Smartphone apps that can quickly push out information to customers on new arrivals, special offers and upcoming events are still catching hold in retail garden centers. As retailers seek to utilize apps as a way to connect with customers that goes beyond Facebook and Twitter, they will have to weigh carefully what information their customers want against what they can realistically deliver and maintain.

Developing mobile websites is another growth area retailers will need to grasp as consumers access more information from their mobile devices. Generation Y is well-informed and likes to research purchases both in-store and before they enter stores. Internet search engines could eventually offer retailers the opportunity to know what consumers are searching for, and provide a shopping list for them when they check in to the store.

Topics: ,

Leave a Reply

More From Finance/Operations...
Mucci-Farms

April 24, 2018

Mucci Farms Completes First Phase of its New Ohio Tomato Greenhouse

The new facility, the company’s first expansion outside of Canada, encompasses 24 acres, with harvest set to begin in May.

Read More
Seed-Your-Future-Initiative-Release-3.3.16-1

April 24, 2018

Bloom Campaign by Seed Your Future Will Address “Plant Blindness” Among U.S. Youth

BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.

Read More
Griffin-Massachusetts-Cannabis-Workshop

April 23, 2018

Griffin Hosting Cannabis Growers Workshop in May

The half-day program in Colorado will focus on several aspects of crop fertility and nutrition delivery strategies.

Read More
Latest Stories

January 31, 2018

Online Education Empowers Employees to Succeed

See how UF/IFAS online certificate courses helped employees at Costa Farms get ahead with their jobs.

Read More
Money-feature

January 25, 2018

Why It’s Critical to Understand Your Real Costs o…

It’s time to stop guessing and start calculating when it comes to finding out what your real cost of production is, and pricing products accordingly.\

Read More
Tax-Money

January 23, 2018

Learn How the New Tax Law Will Affect Your Greenhouse B…

AmericanHort will co-host a free “Comprehending the New Tax Law: webinar on Wednesday, Jan. 31, with K-Coe Isom, a national tax consulting leader.

Read More

January 15, 2018

Missouri Greenhouse Grower John Tomasovic Dies

The patriarch of Tomasovic Greenhouses & Nursery, Inc. in Des Peres, MO, was a legend in the plant industry, and widely involved in many associations.

Read More

January 15, 2018

Perennials Icon Louis Stacy Dies

The founder of the former Stacy's Greenhouses in York, SC, passed away on Wednesday, January 10, 2018.

Read More
Charlie Hall Feature Image

January 9, 2018

AmericanHort Launches New Video Series on Profit Margin…

This week, AmericanHort is kicking off a four-part video series that offers perspectives on managing profit margins from AmericanHort’s Chief Economist, Dr. Charlie Hall.

Read More
Tax-Money

January 9, 2018

What You Need to Know About the New Tax Bill

The United Fresh Produce Association, which represents the needs and interests of fruit and vegetable growers, recently updated its members on how the recent passage of the Tax Cuts and Jobs Act might affect their businesses. Many of the insights provided by United Fresh also apply to greenhouse growers and nurseries.

Read More
Doug Cole, Owner of D.S. Cole Growers

January 4, 2018

D.S. Cole Growers Blazes Its Own Path to Growth

Known for its commitment to sustainability and innovation, this grower is one of the pioneering trailblazers changing the way horticulture does business.

Read More

December 31, 2017

Ag Exemption for New Trucking Regulation Still Under Re…

The Federal Motor Carrier Safety Administration’s trucking electronic logging device mandate, which took effect on December 18, includes an Hours of Service exemption that may or may not apply to greenhouses and nurseries.

Read More
Tillandsia Air Plants (Plantiflor)

December 15, 2017

Bonsall Nursery Devastated By California Wildfire

Rainforest Flora lost its main greenhouses and outdoor growing property in the Lilac Fire in San Diego.

Read More

December 9, 2017

Southern California Wildfires Narrowly Miss Most Grower…

Here’s an update on horticulture businesses in the areas affected by the California wildfires.

Read More

December 5, 2017

Skagit Horticulture Builds New, Inclusive Business With…

By merging two large-scale producers, Skagit Gardens and Northwest Horticulture, the new company has realized its strengths through focused divisions that emphasize efficiency and success.

Read More

December 4, 2017

Raker-Roberta’s Young Plants Debuts as Roberta’s Finali…

On December 1, Eric Wallien of Roberta’s Inc. in Waldron, IN, officially purchased C. Raker & Sons in Litchfield, MI. The new identity of the company is now Raker-Roberta’s Young Plants, according to a Dec. 1 letter to Raker’s customers, suppliers, and business partners from Vice President Susie Raker-Zimmerman. “There have been minimal changes in management and we will be providing the same products and services on which we have built our reputation in the industry,” Raker-Zimmerman said in the letter, which also announced the name change and new logo. The sale of C. Raker & Sons was announced in September . A series of events affecting Raker’s financial situation caused the need for the operation to find an alternate solution. Roberta’s had been a customer of Raker’s since 2011, and the fourth generation, family owned grower-retailer was a fan of Raker’s commitment to quality. The agreement to purchase C. […]

Read More

October 10, 2017

Sharpen Your Skills in Cost Management and Profitabilit…

The University of Florida is offering a new online course on costing and profitability. The course will take growers through the process of how to accurately evaluate cost of production, labor efficiency, pricing, and equipment investment decisions.

Read More
Willoway Nurseries Team

October 1, 2017

How Willoway Nurseries Gets Its Staff Engaged in The Co…

Willoway Nurseries in Avon, OH, is creating a culture with people who think, act, and feel like owners. Learn how its team is taking the business to the next level.

Read More

September 21, 2017

Horticulture Is All About Connections

The beauty of our industry is that we are more than willing to reach out and help those around us. What connections can you make today to help your business, and what can you offer to help another grower?

Read More
Worker taking cuttings at Vivero Internacional.

September 11, 2017

Vivero Internacional Elevates Clean Cuttings to New Hei…

One of the last independent cutting operations, this fast-growing company raises the standard for delivering clean, high-quality unrooted cuttings.

Read More
Selecta Sponsor bed at Raker trial gardens

September 5, 2017

C. Raker & Sons Acquired By Roberta’s Unique Garden…

Ownership will change hands in December, and Raker will supply young plants for the 2018 season. Beyond that, leadership of the two operations say they are excited to move forward with a partnership that will continue to supply the industry, and gardeners, with top-quality plants.

Read More